Our verdict: Usercentrics is one of the most transparent competitors on the market: public prices, session-based billing like FlowConsent, and a very complete range (IAB TCF, 60 languages, geolocation, mobile apps). At equal volume, FlowConsent remains much cheaper: free up to 25,000 sessions per month, then €14.99/month excl. VAT up to 100,000 sessions, versus €50 to €100/month excl. VAT at Usercentrics across that range. Choose FlowConsent for a compliant banner at the best price. Choose Usercentrics if you need the IAB TCF, many languages or geographic rules today.
What is a CMP and why do you need one?
A Consent Management Platform (CMP) lets a website comply with the GDPR and the ePrivacy Directive for cookies and trackers. It is used to:
- Display a compliant consent banner
- Collect and record visitor choices
- Block non-essential cookies before consent
- Keep proof of consent (consent log)
- Pass consent signals to advertising and analytics tools, in particular through Google Consent Mode v2
GDPR fines can reach €20 million or 4% of global turnover, and European regulators regularly audit cookie banners. A well-configured CMP also protects your analytics, since Google requires consent signals for some advertising features in Europe.
FlowConsent overview
What is FlowConsent?
FlowConsent is a French consent management solution launched in 2024, positioned as an accessible alternative to established CMPs. Its goal: make GDPR compliance accessible to everyone with a professional tool at an affordable price.
FlowConsent's philosophy
FlowConsent takes an "anti-premium" approach: the essential compliance features, with no unnecessary complexity or cost. Like Usercentrics, FlowConsent bills per session; the difference lies in the price level and the width of the tiers.
FlowConsent's strengths
Wide tiers and a low price
- Free plan up to 25,000 sessions per month
- Pro plan at €14.99/month excl. VAT up to 100,000 sessions
- 3 domains and subdomains included on the Pro plan
- Custom Enterprise plan beyond that
Fast installation
- 10-minute setup, no Google Tag Manager needed
- Interface designed for non-technical users
- Lightweight script served over the Cloudflare network
Automated technical work
- Google Consent Mode v2 enabled in one click
- Microsoft UET Consent Mode included
- Automatic cookie scanning, daily on Pro
- Catalog of more than 7,000 known services
- Automatic cookie policy updates
Audit tools
- Free cookie and tracker scanner
- Chrome extension for compliance audits
- Consent log with history
Usercentrics overview
What is Usercentrics?
Usercentrics is a German company founded in 2017 in Munich. In 2021 it merged with Cybot, the Danish company behind Cookiebot, making it one of the world's leading consent management players. The group has since broadened its offering to server-side tagging, privacy policy generation and, in 2026, AI tool governance with the acquisition of MCP Manager.
If you are also weighing the group's other product, see our Cookiebot vs FlowConsent comparison.
Usercentrics' philosophy
Usercentrics covers the whole spectrum, from small sites to large enterprises, with a public six-tier grid for the web and separate plans for apps and server-side. The focus is on multi-regulation compliance, banner interaction analytics and integration with the advertising ecosystem.
Usercentrics' strengths
Public pricing
- Six web plans listed, from Free to Corporate
- Tiers beyond 50,000 sessions also published
- 14-day free trial on every plan, no credit card required
The certifications ad tech expects
- IAB TCF 2.3 from the Pro plan
- Google-certified CMP, TCF ID 5, for web, apps and connected TV
- ISO 27001 certification
- Google Consent Mode v2 on every plan, including Free
International reach
- 60 banner languages from the Pro plan
- Geolocation rules from the Plus plan
- Unlimited regulations from the Plus plan
Advanced features by plan
- Cross-domain consent sharing (Pro and above)
- Custom CSS and full brand customization (Business)
- A/B testing as an add-on on Business, included on Corporate
- Cross-device sharing, SSO and branding removal (Corporate)
A broader ecosystem
- App CMP from €49/month
- Server-side tagging (sGTM) with a free plan
- Privacy policy generator
Usercentrics' limitations
Narrow tiers at the bottom of the grid
- 1,000 sessions on Free, 1,500 on Essential, 3,000 on Plus
- A site with 10,000 sessions per month already needs the €30/month Pro plan
- Automatic move to the next tier when you exceed your limit
Key features reserved for higher plans
- IAB TCF and cross-domain sharing from €30/month
- A/B testing as a paid add-on on Business, included only on Corporate
- Usercentrics branding removal only as an add-on or on Corporate
Less frequent scans
- Single scan at setup on Free
- Monthly scans from Essential to Business, weekly on Corporate
Detailed pricing comparison
FlowConsent pricing
See the pricing page for every detail.
Free plan (€0)
- Up to 25,000 sessions per month, deployed through your own Cloudflare account
- 1 domain included
- FlowConsent branding visible
- Google Consent Mode v2 and Microsoft UET Consent Mode
- 13-month consent log
- 1 cookie scan per week
- 7-day analytics
Pro plan (€14.99/month excl. VAT)
Everything in Free, plus:
- Up to 100,000 sessions per month
- 3 domains and subdomains
- 90-day consent analytics
- 1 cookie scan per day
- Up to 5 languages
- 3 banners and 10 users per workspace
Enterprise plan (custom quote)
- Sessions billed according to your traffic
- Domains on request
- Unlimited banners, scans and users
- Setup handled by our team
- Priority support with a dedicated CSM
Usercentrics pricing (October 2026)
Prices published by Usercentrics for its web CMP, in euros excluding VAT, billed monthly:
| Plan | Price | Sessions per month | Domains | Highlights |
|---|---|---|---|---|
| Free | €0 | 1,000 | 1 | 2 languages, scan at setup |
| Essential | €7/month | 1,500 | 1 | 2 languages, monthly scan |
| Plus | €15/month | 3,000 | 1 | 5 languages, geolocation |
| Pro | €30/month | 15,000 | 3 | 60 languages, IAB TCF 2.3, cross-domain sharing |
| Business | €50/month | 50,000 | 10 | Custom CSS, premium SLA, A/B testing add-on |
| Corporate | Custom | 1 million+ | Unlimited | A/B testing, cross-device sharing, SSO, weekly scan |
Beyond 50,000 sessions, the Business plan moves into published higher tiers:
| Sessions per month | Domains | Monthly price excl. VAT |
|---|---|---|
| 100,000 | 10 | €100 |
| 150,000 | 15 | €150 |
| 200,000 | 20 | €200 |
| 250,000 | 25 | €250 |
| 500,000 | 50 | €400 |
| 750,000 | 75 | €575 |
| 1,000,000 | 100 | €750 |
Price comparison
Both vendors count sessions, so this is a like-for-like comparison. Prices below exclude VAT for both vendors.
Case 1: very small site (1,000 sessions per month)
- FlowConsent: free
- Usercentrics: free (Free plan)
- A tie
Case 2: small site (10,000 sessions per month)
- FlowConsent: free
- Usercentrics: €30/month (Pro plan, since Plus stops at 3,000 sessions)
- Savings with FlowConsent: €30/month, or €360 per year
Case 3: growing site (25,000 sessions per month)
- FlowConsent: free
- Usercentrics: €50/month (Business plan, since Pro stops at 15,000 sessions)
- Savings with FlowConsent: €50/month, or €600 per year
Case 4: mid-sized site (50,000 sessions per month)
- FlowConsent: €14.99/month excl. VAT (Pro plan)
- Usercentrics: €50/month (Business plan)
- Savings with FlowConsent: €35.01/month (70%), or €420.12 per year
Case 5: large site (100,000 sessions per month)
- FlowConsent: €14.99/month (Pro plan)
- Usercentrics: €100/month (Business 100,000 tier)
- Savings with FlowConsent: €85.01/month (85%), or €1,020.12 per year
Case 6: very large site (500,000 sessions per month)
- FlowConsent: Enterprise plan on quote
- Usercentrics: €400/month
- Comparison: depends on your FlowConsent quote
To be complete: at these price points, Usercentrics includes the IAB TCF, 60 languages and up to 10 domains from the Business plan, while FlowConsent Pro includes 3 domains and up to 5 languages. If you need those features, the price gap pays for real functionality.
Installation and setup
Installing FlowConsent
Step 1: create your account (2 minutes)
- Sign up on flowconsent.com, no credit card required
- Confirm your email address
- Create your first project
Step 2: configure the banner (5 minutes)
- Run a scan of your site
- Pick a template, your colors and your copy
- Review the cookie categories
- Turn on Google Consent Mode v2 in one click
Step 3: install the script (3 minutes)
- Copy the generated script
- Paste it into the
<head>tag of your site - Publish and test
Total: about 10 minutes, no Google Tag Manager. The step-by-step guide is in the installation documentation.
Installing Usercentrics
Usercentrics also offers self-service sign-up, with a 14-day free trial.
Step 1: create your account
- Sign up and pick a plan
- Add your domain
Step 2: configuration
- Run the scan and review the detected services
- Choose the regulations and, depending on the plan, geographic rules
- Customize the banner and languages
- Turn on Google Consent Mode v2 and, from the Pro plan, the IAB TCF
Step 3: integration
- Add the script to the site, directly or through Google Tag Manager
- Test consent scenarios
Because the tool is richer, setup involves more decisions, especially if you enable geolocation, the IAB TCF or several regulations.
Using Usercentrics? Check what really runs on your website. FlowConsent scans your website to detect all active third-party services and turns the result into a compliant cookie banner in one click. Scan my website for free: no installation, no commitment, results in 1 to 3 minutes.
Feature comparison
Compliance and certifications
| Feature | FlowConsent | Usercentrics |
|---|---|---|
| GDPR and ePrivacy compliance | Yes | Yes |
| Consent log and proof | Yes (13 months) | Yes |
| Google Consent Mode v2 | Yes, in one click | Yes, every plan |
| Microsoft UET Consent Mode | Yes | Not verified |
| IAB TCF | Coming soon | Yes, from Pro (€30/month) |
| Google-certified CMP | No | Yes (CMP ID 5) |
| Geolocation rules | No | From Plus |
| ISO 27001 certification | Not stated | Yes |
Cookie management
| Feature | FlowConsent | Usercentrics |
|---|---|---|
| Scan frequency | Weekly (Free), daily (Pro) | At setup (Free), monthly (Essential to Business), weekly (Corporate) |
| Automatic categorization | Yes | Yes, from Essential |
| Blocking before consent | Yes | Yes |
| Cross-domain consent sharing | No | From Pro |
Customization and languages
FlowConsent
- Colors, fonts, copy and labels
- Several banner formats and positions
- Real-time preview
- Up to 5 languages on Pro, custom multilingual setup on Enterprise
Usercentrics
- 2 languages (Free, Essential), 5 (Plus), 60 (Pro and above)
- Brand integration on Pro, full customization and CSS on Business
- Usercentrics branding removal as an add-on or on Corporate
Verdict: Usercentrics is more complete for multilingual sites, provided you take at least the Pro plan.
Analytics
FlowConsent
- Consent rate dashboard
- Acceptance rate by category
- CSV export
- 7-day (Free) or 90-day (Pro) history
Usercentrics
- Consent activity insights from Essential
- Detailed interaction analytics on Pro, comparative on Business
- A/B testing as an add-on (Business) or included (Corporate)
Verdict: Usercentrics wins on advanced analytics, on its higher plans.
Beyond the web
Usercentrics offers an app CMP (from €49/month), server-side tagging and a privacy policy generator. FlowConsent focuses on websites, with a mobile SDK in beta for Android and iOS and a server SDK to read consent on your backend.
Use cases: who should choose what?
Choose FlowConsent if...
- Your traffic is between 3,000 and 100,000 sessions per month. That is where the price gap is widest: free up to 25,000 sessions, €14.99/month after that.
- You want a flat price across a wide range. No tier change between 25,001 and 100,000 sessions.
- You want frequent scans. Weekly on Free, daily on Pro.
- You run up to 3 sites. They are included on the Pro plan.
- You want a simple setup. 10 minutes, no Google Tag Manager.
Typical profiles:
- SMEs and startups
- Web agencies
- Small and mid-sized online stores
- Blogs, independent media and no-code sites
Choose Usercentrics if...
- You need the IAB TCF now. Available from the Pro plan.
- You target many countries. 60 languages and geographic rules.
- You manage many domains. Up to 10 domains on Business, 100 at the one-million-session tier.
- You also have mobile apps. Usercentrics offers a dedicated CMP.
- You want A/B testing. An add-on on Business, included on Corporate.
Typical profiles:
- Publishers and sites funded by programmatic advertising
- Multilingual international companies
- Groups managing many domains
Final verdict: our recommendation
For most websites: FlowConsent
- Free up to 25,000 sessions per month, versus 1,000 sessions on the Usercentrics free plan
- €14.99/month excl. VAT up to 100,000 sessions, versus €50 to €100/month excl. VAT at Usercentrics across that range
- 3 domains included on the Pro plan
- Google Consent Mode v2 in one click and daily scans
For advanced needs: Usercentrics
- IAB TCF 2.3 and Google certification from €30/month
- 60 languages, geolocation and many regulations
- Mobile apps and server-side tagging
- Public pricing grid and a 14-day free trial
Usercentrics is a solid solution with transparent pricing. If you need neither the IAB TCF nor dozens of languages, FlowConsent delivers the essentials for much less.
Try FlowConsent for free and simplify your compliance.
Summary table
| Criterion | FlowConsent | Usercentrics |
|---|---|---|
| Price for 10,000 sessions | Free | €30/month excl. VAT |
| Price for 25,000 sessions | Free | €50/month excl. VAT |
| Price for 50,000 sessions | €14.99/month excl. VAT | €50/month excl. VAT |
| Price for 100,000 sessions | €14.99/month excl. VAT | €100/month excl. VAT |
| Price for 500,000 sessions | On quote (Enterprise) | €400/month excl. VAT |
| Pricing model | Sessions | Sessions |
| Free plan | 25,000 sessions | 1,000 sessions |
| Domains included | 1 (Free) / 3 (Pro) | 1 to 3 up to Pro, 10 on Business |
| Google Consent Mode v2 | Yes | Yes |
| IAB TCF | Coming soon | From Pro |
| Languages | Up to 5 (Pro) | Up to 60 (Pro and above) |
| A/B testing | Coming soon | Business add-on, included on Corporate |
| Mobile apps | SDK in beta (Android, iOS) | Yes (dedicated plan) |
Conclusion
- Choose FlowConsent if you want the best value for money: free up to 25,000 sessions, €14.99/month up to 100,000 sessions, a 10-minute setup.
- Choose Usercentrics if the IAB TCF, extended multilingual support, geolocation or mobile apps are essential to your project.
For the vast majority of websites (SMEs, startups, agencies, e-commerce), FlowConsent is the most cost-effective choice, saving 70% to 100% across the 10,000 to 100,000 sessions per month range, based on both vendors' public prices.
Ready to get started?
- Try FlowConsent for free: free up to 25,000 sessions per month, no credit card required.
- Try Usercentrics: free plan up to 1,000 sessions per month and a 14-day trial on paid plans.
Need help choosing? Book a demo for a free audit of your site and a personalized recommendation.