Termly vs FlowConsent: which CMP to choose in 2026?

Our verdict: for a European website that needs a compliant cookie banner with proof of consent, FlowConsent is the simpler and cheaper choice: free up to 25,000 sessions per month, then €14.99/month excl. VAT for 3 domains. Termly is more attractive if you also want to generate your legal documents in the same place, if you mainly target US privacy laws, or if you run a single very high-traffic website.

What is a CMP and why do you need one?

A Consent Management Platform (CMP) lets a website comply with the GDPR, the ePrivacy Directive and privacy laws in other countries, such as the CCPA in California. It is used to:

• Display a compliant consent banner
• Collect and record visitors' choices
• Block non-essential cookies and trackers until consent is given
• Keep proof of consent so you can produce it during an audit
• Pass those choices on to tools such as Google Ads, Google Analytics or Microsoft Ads

In Europe, a site that sets non-exempt cookies without valid consent risks fines of up to €20 million or 4% of global turnover. Since March 2024, Google has also required Consent Mode v2 to make full use of its tools with European visitors.

Termly and FlowConsent meet these needs with different approaches: a general-purpose compliance platform of US origin on one side, a specialised European CMP on the other.

FlowConsent overview

What is FlowConsent?

FlowConsent is a French consent management solution positioned as an accessible alternative to premium CMPs. Its goal is to make GDPR compliance simple and affordable for every website, with a professional tool billed in euros.

FlowConsent's philosophy

FlowConsent focuses on cookie consent and does it well: compliant banner, automatic blocking, Google Consent Mode v2, consent log. Price depends on a single metric, the session, and one subscription covers several domains.

FlowConsent's strengths

A complete free plan

• Up to 25,000 sessions per month at no cost
• Consent log kept for 13 months, even on the free plan
• Deployed through your own Cloudflare account

A multi-site subscription in euros

• €14.99/month excl. VAT up to 100,000 sessions on the Pro plan
• 3 domains and subdomains included
• Monthly billing, no commitment

Fast setup

• About 10 minutes, no Google Tag Manager
• Google Consent Mode v2 switched on with a toggle
• Microsoft UET Consent Mode supported

Automated cookie management

• Automatic scanning, weekly (Free) or daily (Pro)
• Catalogue of more than 7,000 services for automatic classification
• Automatic cookie policy updates
• European servers for paid plans

Termly overview

What is Termly?

Termly is a US company specialising in data privacy compliance. It claims more than 2 million business customers in over 150 countries and 1.7 billion banner views per month. Its platform combines a CMP with legal document generators, backed by an in-house legal team that tracks changes in the law.

Termly's philosophy

Termly targets small and medium-sized businesses that want to handle compliance without hiring a law firm. The idea: one tool for the cookie banner, the privacy policy, terms and conditions and data subject access requests (DSARs), covering more than 25 privacy laws worldwide.

Termly's strengths

Legal document generators

• Privacy policy, cookie policy and other documents generated through a questionnaire
• Policies embeddable in HTML or hosted by Termly (Pro+)
• More than 1,800 policies created every day, according to the vendor

Recognised certifications

• Listed among Google-certified CMPs (TCF ID 412)
• IAB TCF 2.3 on the Pro+ plan
• Google Consent Mode v2 (basic on Starter, advanced on Pro+)

International coverage

• Regional consent rules based on visitor location (Pro+)
• DSAR form included from the Starter plan
• "Do Not Sell or Share My Personal Information" link for US laws
• EU data storage on every plan

Wide adoption

• WordPress plugin, compatible with Shopify and Webflow
• Script auto-blocker from the free plan
• Cross-domain consent from the Starter plan

Termly's limitations

Per-site pricing

• Each website needs its own licence
• Three sites on Pro+ cost three times the price
• Prices in US dollars

Key features reserved for Pro+

• Consent logs, IAB TCF 2.3 and multi-language support are listed as Pro+ features
• Removing the Termly logo also requires Pro+

A limited free plan

• 10,000 banner views per month
• 1 basic policy, quarterly scans

Detailed pricing comparison

FlowConsent pricing

FlowConsent bills by session. Full details are on the pricing page.

Free plan (€0)

• Up to 25,000 sessions per month, deployed through your Cloudflare account
• 1 domain
• FlowConsent branding visible
• Google Consent Mode v2 and Microsoft UET Consent Mode
• 13-month consent log
• 1 cookie scan per week

Pro plan (€14.99/month excl. VAT)

Everything in Free, plus:

• Up to 100,000 sessions per month
• 3 domains and subdomains
• 90-day consent analytics
• 1 cookie scan per day
• Up to 5 languages
• 3 banners and 10 users per workspace

Enterprise plan (custom quote)

• Sessions billed according to your traffic
• Domains on request
• Unlimited banners, scans and users
• Setup handled by our team
• Priority support with a dedicated CSM

Termly pricing (October 2026)

Termly charges per website per month, in US dollars. Annual billing lowers the price by about 25%.

Free ($0)

• 1 website
• 10,000 banner views per month
• 1 basic policy
• Quarterly scans
• Cookie banner, script auto-blocker, HTML embeddable policies

Starter ($10 per site per month billed annually, $14 monthly)

• 50,000 banner views per month
• 2 legal policies, 10 policy edits
• Monthly scans
• Preference centre, cross-domain consent, DSAR form
• WordPress plugin, GTM Consent Mode, basic Google Consent Mode v2
• 5 users

Pro+ ($15 per site per month billed annually, $20 monthly), the most popular plan

• Unlimited banner views and policies
• Weekly scans, subdomain scanning
• Custom banner styles, multi-language support
• IAB TCF 2.3, advanced Google Consent Mode v2
• Consent logs, regional consent rules
• Termly logo removed, Termly-hosted policies
• Unlimited users

Agency (custom quote)

• From 10 domains, bulk pricing
• Multi-domain management, training, compliance support, bulk import

Pricing scenarios

The two tools neither bill in the same currency nor with the same metric (sessions versus banner views). Here is the monthly cost in a few concrete situations (FlowConsent prices excl. VAT), without savings percentages that would depend on the exchange rate.

Scenario 1: small blog (8,000 sessions per month, 1 site)

• FlowConsent: free, consent log and weekly scans included
• Termly: free if the banner is shown fewer than 10,000 times a month, without consent logs, with quarterly scans
• FlowConsent advantage on what the free plan includes

Scenario 2: SME website that needs proof of consent (40,000 sessions per month, 1 site)

• FlowConsent: €14.99/month excl. VAT (Pro)
• Termly: $15/month billed annually or $20 monthly (Pro+, required for consent logs)
• Similar amounts; FlowConsent without annual commitment

Scenario 3: agency or business with 3 sites (90,000 sessions per month in total)

• FlowConsent: €14.99/month (Pro, 3 domains included)
• Termly: 3 × $15 = $45/month billed annually, or 3 × $20 = $60 monthly (Pro+)
• FlowConsent advantage: a single subscription covers all three sites

Scenario 4: single large website (400,000 sessions per month)

• FlowConsent: Enterprise plan on quote
• Termly: $15/month billed annually (Pro+, unlimited banner views)
• Termly advantage: its per-site price does not depend on traffic

Scenario 5: you need a privacy policy and terms and conditions

• FlowConsent: updates the cookie policy, does not generate these documents
• Termly: generators included (2 policies on Starter, unlimited on Pro+)
• Termly advantage

In short, FlowConsent is the better deal for small sites and as soon as you manage several domains. Termly becomes attractive for a single very high-traffic site, or when legal documents are part of the requirement.

Sessions or banner views: what is the difference?

Sessions (FlowConsent)

• Each visit counts as one session, whatever the number of pages viewed
• A visitor who views 10 pages = 1 session

Banner views (Termly)

• The counter goes up each time the banner is displayed
• A visitor who has already made a choice normally no longer sees the banner, unless they clear their cookies or switch device
• The volume therefore depends on the share of new visitors

On a site with many returning visitors, banner views can be much lower than sessions. On a site that mostly attracts new visitors (ads, search), the two numbers get closer.

Installation and setup

Installing FlowConsent

Step 1: create your account (2 minutes)

• Sign up and confirm your email
• Create your first project

Step 2: configure the banner (5 minutes)

• Pick a template, adjust colours and copy
• Review the cookie categories found by the scan
• Turn on Google Consent Mode v2 in one click

Step 3: install the script (3 minutes)

• Copy the generated script
• Paste it into your site's <head>
• Publish and test

Total: about 10 minutes, with no Google Tag Manager.

Installing Termly

Step 1: create your account and add your site

• Sign up on termly.io
• Add your website and run the scan

Step 2: configure the banner

• Choose the banner type and consent rules
• Review the cookies classified by the scan
• Custom styles and multi-language on Pro+

Step 3: integrate

• Add the script, or use the WordPress plugin, or the Shopify or Webflow integration
• Consent Mode through Google Tag Manager if you use it

Step 4: legal documents

• Generate the privacy policy and cookie policy through a questionnaire
• Embed or host the policies

Installing the banner is simple. Total time mainly depends on which legal documents you decide to generate.

Using Termly? Check what actually runs on your site. FlowConsent scans your website to detect every active third-party service, then turns the result into a compliant cookie banner in one click. Scan my site for free: no installation, no commitment, results in 1 to 3 minutes.

Feature comparison

Compliance and certifications

Verdict: Termly leads on advertising certifications and US coverage. FlowConsent includes proof of consent from the free plan.

Legal documents

FlowConsent

• Automatic cookie policy updates based on the scan
• No privacy policy or terms and conditions generator

Termly

• Generators for privacy policy, cookie policy and other documents
• Termly-hosted policies on Pro+
• DSAR form

Verdict: a clear win for Termly if you want everything in one place.

Customisation and languages

FlowConsent

• Colours, fonts, copy and position customisable from the free plan
• Live preview
• 28 languages available, up to 5 languages per banner on Pro

Termly

• Custom banner styles on Pro+
• Multi-language on Pro+
• Preference centre from Starter

Verdict: FlowConsent gives you more freedom without upgrading.

Cookie management

FlowConsent

• Weekly (Free) or daily (Pro) scans
• Automatic classification using more than 7,000 services
• Automatic blocking before consent

Termly

• Quarterly (Free), monthly (Starter) or weekly (Pro+) scans
• Script auto-blocker from the free plan
• Subdomain scanning on Pro+

Verdict: FlowConsent scans more often at a comparable price.

Multi-site

FlowConsent

• 3 domains included on the Pro plan
• One dashboard

Termly

• One licence per site, cross-domain consent
• Agency plan from 10 domains

Verdict: FlowConsent is cheaper for 2 to 3 sites; Termly has a dedicated plan for large agencies.

Use cases: who should choose what?

Choose FlowConsent if...

• Your site gets fewer than 25,000 sessions per month. Compliance is free, proof of consent included.
• You run 2 or 3 sites. A single Pro subscription at €14.99/month covers them all.
• You mainly target the European market. GDPR, Consent Mode v2, billing in euros.
• You already have your legal documents. You only pay for the banner.
• You want a quick setup. 10 minutes, no GTM.

Typical profiles: SMEs, startups, agencies, e-commerce, blogs, European Webflow and no-code sites.

Choose Termly if...

• You want to generate your legal documents. Privacy policy, cookie policy and DSAR in the same tool.
• Your audience is mostly American. Regional rules and a "Do Not Sell or Share" link.
• You show Google ads in Europe. Termly is a Google-certified CMP with TCF 2.3 on Pro+.
• Your single site has very high traffic. Pro+ offers unlimited banner views at a fixed per-site price.

Typical profiles: US startups and SMEs, site owners without legal counsel, publishers monetising with Google AdSense.

Final verdict: our recommendation

For European and multi-site websites: FlowConsent

• Free up to 25,000 sessions per month, with a consent log
• 3 domains for €14.99/month, versus one licence per site with Termly
• More frequent scans at every plan level
• 10-minute setup and Consent Mode v2 in one click

For all-in-one compliance: Termly

• Built-in legal document generators
• Google-certified CMP and IAB TCF 2.3 on Pro+
• US privacy law coverage
• Per-site price independent of traffic on Pro+

Termly is a popular and complete solution for businesses that want to handle everything in one place. FlowConsent is a better fit for European websites looking for a compliant, affordable, multi-site cookie banner.

Try FlowConsent for free and simplify your compliance.

Summary table

Conclusion

Termly and FlowConsent do not quite address the same need.

Choose FlowConsent if you are looking for a GDPR-compliant cookie banner with proof of consent, free up to 25,000 sessions and able to cover 3 sites for €14.99/month.

Choose Termly if you also want to generate your legal documents, if your audience is mainly American, or if you run a single very high-traffic website.

Ready to get started?

• Try FlowConsent for free: free up to 25,000 sessions per month, no credit card required.
• See Termly's pricing on termly.io: free plan, then from $10 per site per month billed annually.

Need help choosing? Book a demo for a free audit of your site and a personalised recommendation.