Ketch vs FlowConsent: which CMP should you choose in 2026?

Our verdict: if your website needs a reliable GDPR cookie banner (SMB, startup, agency, e-commerce, media), FlowConsent offers the best value: €0 up to 25,000 sessions, then €14.99/month, while Ketch moves to $150/month as soon as you pass 5,000 unique users. Choose Ketch if you need an IAB TCF certified CMP today, consent across mobile apps and connected TV in the same tool, or a complete privacy platform (data subject rights, data mapping, impact assessments).

What is a CMP and why do you need one?

A Consent Management Platform (CMP) is the tool that lets a website comply with the GDPR and the ePrivacy Directive, as well as other privacy laws such as the CCPA and LGPD. It allows you to:

• Display a consent banner that meets legal requirements
• Collect and record visitors' choices
• Block cookies and trackers until consent is given
• Keep proof of consent (a consent log)
• Pass choices on to marketing tools, for example through Google Consent Mode v2

Without a CMP, a site that sets non-essential trackers is exposed to fines from European data protection authorities of up to €20 million or 4% of global turnover. A good CMP also protects your marketing performance by keeping consent signals clean.

Ketch and FlowConsent both solve this problem, but with very different ambitions. Ketch presents itself as a data permissioning layer for large brands, where the banner is just one building block. FlowConsent is a specialist CMP, designed to be installed in minutes and billed at a flat price. This comparison helps you work out which one fits your situation.

FlowConsent overview

What is FlowConsent?

FlowConsent is a French consent management solution, positioned as an accessible alternative to premium CMPs. Its goal is to make GDPR compliance available to everyone, with a professional tool hosted in Europe and sold at a clear price.

FlowConsent's philosophy

FlowConsent makes a deliberate choice: focus on cookie consent and do it well, rather than sell a full data governance suite. Prices are public, in euros, and based on sessions. There is no mandatory demo and no annual commitment on the Pro plan: you create an account, configure your banner and paste the script.

FlowConsent's strengths

Simple installation

• Up and running in 10 minutes, without Google Tag Manager
• Intuitive interface for non-technical users
• Lightweight script served through Cloudflare's global CDN

Transparent pricing

• Free plan up to 25,000 sessions per month
• Flat price of €14.99/month excl. VAT up to 100,000 sessions
• 3 domains and subdomains included in the Pro plan

Technical automation

• Google Consent Mode v2 enabled with one toggle
• Microsoft UET Consent Mode included
• Automatic cookie scanning and classification
• Catalog of more than 7,000 known services
• Cookies blocked automatically before consent

European hosting

• Paid plans hosted on European servers
• Free plan deployed on the user's own Cloudflare account
• No data transfers outside the European Union

Ketch overview

What is Ketch?

Ketch (Ketch Kloud, Inc.) is a US company headquartered in San Francisco, founded in 2020 by Tom Chavez and Vivek Vaidya. The founders previously built Krux, acquired by Salesforce, and Rapt, acquired by Microsoft, so they come from the world of data platforms and online advertising. Ketch says more than 3,500 consumer brands use it and holds a 4.6/5 rating on G2 (over 170 verified reviews).

Ketch's philosophy

Ketch describes itself as permissioning infrastructure: one place that connects consent, marketing preferences, data subject requests and data mapping, so every system in the company knows what it may do with a piece of data. The cookie banner is the entry point into that platform. The vendor mainly targets mid-market and enterprise companies, and runs a dedicated migration program for OneTrust customers (Ketch Switch).

Ketch's strengths

A genuine free plan

• Ketch Free at $0, no credit card, up to 5,000 unique users per month
• Not a trial: the plan does not expire as long as you stay under that threshold
• Unlimited customization, legal templates, tracker scanning and email support included

Very deep customization

• More than 400 no-code customization options for banners, modals and preference centers
• Experiences tailored to the visitor's jurisdiction
• Templates for GDPR, CCPA, LGPD, PIPL and other laws, updated when the law changes

Coverage of industry frameworks

• Google-certified CMP, TCF ID 340, for web, apps and connected TV
• Support for the IAB TCF, the Global Privacy Platform (GPP), Global Privacy Control (GPC) and Google Consent Mode v2
• Tag orchestration and integrations with marketing, CRM and CDP tools

A complete privacy platform (Pro plan)

• Data subject request (DSR) automation with a workflow editor
• Data mapping with AI-assisted discovery and a real-time record of processing
• Templates for DPIAs, PIAs and TIAs
• Marketing preference center

Enterprise-grade security

• SOC 2 Type II, ISO 27001 and ISO 27701 stated
• Role-based access control, SSO and SCIM
• Single-tenant data residency on the Pro plan

Ketch's limitations

A steep price jump after the free plan

• Above 5,000 unique users, the Starter plan costs $150/month
• Above 30,000, the Plus plan starts at $499/month, billed annually
• No per-unit overage: you have to move up to the next tier

Advanced features sold separately

• 2 integrations included in the Free, Starter and Plus plans, more as add-ons
• Data subject rights, data mapping, marketing preferences and risk assessments priced separately from consent management
• The full platform only comes together in the Pro plan, on quote

A tool built primarily for the US market

• Prices in US dollars
• Content, support and customer references mostly in English
• For data hosting in Europe, check the terms with the vendor: the pricing page only details data residency for the Pro plan

Detailed pricing comparison

FlowConsent pricing

FlowConsent uses a simple, session-based price list. Full details are on the pricing page.

Free plan (€0)

• Up to 25,000 sessions per month, with the banner deployed on your own Cloudflare account
• 1 domain included
• Google Consent Mode v2 and Microsoft UET Consent Mode
• 13-month consent log
• Cookie scan (1 scan per week)
• 7-day consent statistics
• Visible FlowConsent branding

Pro plan (€14.99/month excl. VAT)

Everything in Free, plus:

• Up to 100,000 sessions per month
• 3 domains and subdomains included
• 90-day consent statistics
• 1 cookie scan per day
• Up to 5 languages
• 3 banners and 10 users per workspace

Enterprise plan (custom quote)

• Sessions billed according to your traffic
• Domains on request
• Unlimited banners, scans and users
• Setup handled by our team
• Priority support with a dedicated CSM

Ketch pricing (checked on October 2, 2026)

Ketch prices consent management on the average number of monthly unique users across your websites and apps, whether or not the visitor interacts with the banner.

Free ($0)

• Up to 5,000 unique users per month
• Full CMP, 2 integrations, email support
• No credit card required

Starter ($150/month, billed monthly)

• Up to 30,000 unique users per month
• Full CMP, 2 integrations, email support

Plus (from $499/month, billed annually)

• Up to 100,000 unique users per month
• Full CMP, 2 integrations (more available as add-ons)
• Live onboarding call
• Rights workflows add-on available

Pro (custom pricing)

• More than 100,000 unique users per month
• The whole platform: CMP, DSR automation, data mapping, risk assessments, marketing preferences
• Developer tools, unlimited support, single-tenant data residency

Every plan includes the consent experience designer, the preference center, legal templates, consent record storage, tracker scanning and tag orchestration.

Unique users or sessions: comparing like with like

The two tools do not count the same thing.

Unique users (Ketch)

• A person is counted once per period, however many times they visit
• A visitor who comes back 5 times in a month = 1 unique user
• This model favors sites with a loyal, returning audience

Sessions (FlowConsent)

• Each visit is counted once, however many pages are viewed
• A visitor who comes back 5 times in a month = 5 sessions
• This model favors sites where people view many pages per visit

For the same audience, you will always have at least as many sessions as unique users. To keep the comparison fair, the scenarios below start from a number of unique visitors and assume an average of 1.5 sessions per visitor per month. Adjust that ratio with your own analytics.

Price scenarios

Scenario 1: very small site (4,000 unique visitors, about 6,000 sessions per month)

• FlowConsent: free (Free plan)
• Ketch: free (Free plan)
• Verdict: a tie on price. Ketch Free requires no hosting on your side, while FlowConsent Free is deployed on your Cloudflare account.

Scenario 2: small site (15,000 unique visitors, about 22,500 sessions per month)

• FlowConsent: free (under the 25,000-session limit)
• Ketch: $150/month (Starter), or $1,800/year

Scenario 3: mid-size site (30,000 unique visitors, about 45,000 sessions per month)

• FlowConsent: €14.99/month excl. VAT (Pro), or €179.88/year
• Ketch: $150/month (Starter, at its 30,000 limit), or $1,800/year

Scenario 4: large site (60,000 unique visitors, about 90,000 sessions per month)

• FlowConsent: €14.99/month (Pro), or €179.88/year
• Ketch: from $499/month billed annually (Plus), or at least $5,988/year

Scenario 5: very large site (200,000 unique visitors)

• FlowConsent: custom quote (Enterprise)
• Ketch: custom quote (Pro)
• Verdict: compare quotes based on the modules you actually need.

Between 5,000 and 100,000 unique visitors the gap is clear: FlowConsent costs €0 or €179.88/year, Ketch between $1,800 and at least $5,988/year. That gap also reflects a difference in scope: Ketch sells a platform, FlowConsent sells a CMP.

Installation and setup

Installing FlowConsent

Step 1: create your account (2 minutes)

• Sign up for FlowConsent
• Confirm your email address
• Create your first project

Step 2: configure the banner (5 minutes)

• Pick a banner template
• Customize colors and copy
• Set up cookie categories
• Turn on Google Consent Mode v2 (a single toggle)

Step 3: install the script (3 minutes)

• Copy the script generated for you
• Paste it into your site's <head> tag
• Publish and test

Total: about 10 minutes. The quick install guide walks through each step.

Installing Ketch

Ketch says you can get started "in less than 5 minutes" on its free plan: create an account, pick a legal template, then add the Ketch Smart Tag to your site. That is credible for a simple banner. Plan for more time, though, if you use what makes Ketch strong:

• Configuring jurisdiction-based experiences and preference centers
• Connecting integrations (2 included outside the Pro plan)
• Tag orchestration and IAB TCF or GPP settings
• On the Pro plan, rolling out DSR workflows and data mapping, a project that involves legal, marketing and engineering teams

On the Plus and Pro plans, Ketch provides an onboarding call or migration planning.

Using Ketch? Check what is really running on your site. FlowConsent scans your site to detect every active third-party service, then turns the result into a compliant cookie banner in one click. Scan my site for free: no installation, no commitment, results in 1 to 3 minutes.

Feature comparison

Compliance and regulations

Verdict: Ketch covers more frameworks and channels, especially the IAB TCF, which it already holds. FlowConsent covers the GDPR essentials for a website, with European hosting by default.

Customization and design

FlowConsent

• Custom colors and fonts
• Several banner formats and positions
• Editable copy and labels
• Live preview
• Up to 5 languages on the Pro plan, 28 languages available

Ketch

• More than 400 no-code customization options
• Banners, modals and preference centers
• Experiences tailored to jurisdiction and language
• Unlimited customization from the free plan

Verdict: Ketch goes further on customization, which matters for brands with strict guidelines. FlowConsent covers everyday needs and is quicker to set up.

Statistics and proof

FlowConsent

• Consent statistics dashboard
• Acceptance rate by category
• CSV data export
• 7-day (Free) or 90-day (Pro) statistics

Ketch

• Consent record storage on every plan
• Integrated analytics with the DSR module (Pro, or add-on on Plus)
• Audit-oriented evidence store (Permission Vault)

Verdict: both keep proof of consent. Ketch goes further on company-wide traceability.

Cookie and service management

FlowConsent

• Automatic cookie scan (weekly on Free, daily on Pro)
• Automatic classification
• Catalog of more than 7,000 known services
• Cookies blocked automatically before consent

Ketch

• Continuous scanning of tags and pixels
• Classification of the data they collect
• Consent-based tag orchestration

Verdict: similar capabilities for a website. FlowConsent focuses on automation, Ketch on orchestration at scale.

Beyond the banner

Verdict: if you need a complete privacy platform, Ketch plays in another category. FlowConsent does not claim to replace it.

Use cases: who should choose what?

Choose FlowConsent if...

• You need a CMP, not a governance suite. A compliant banner, a consent log and Google Consent Mode v2, without paying for modules you will not use.
• Your audience is above 5,000 unique visitors. FlowConsent stays free up to 25,000 sessions, then €14.99/month up to 100,000.
• You want a predictable budget in euros. No annual commitment on the Pro plan and no currency conversion.
• You manage several sites. 3 domains and subdomains included in the Pro plan.
• You prefer a European vendor. Hosting in Europe and a French team.

Typical profiles:

• SMBs and startups
• Web agencies
• Mid-volume e-commerce
• Blogs and media
• Webflow and no-code sites

Choose Ketch if...

• You need the IAB TCF right now. Ketch is Google-certified for programmatic advertising.
• You cover mobile apps or connected TV. Ketch handles consent on those channels with the same tool.
• You want a complete privacy platform. Data subject rights, data mapping and impact assessments in one place.
• You are leaving OneTrust. The Ketch Switch program is built for that migration.
• You have fewer than 5,000 unique visitors and advanced customization needs. Ketch Free is then a serious option.

Typical profiles:

• Mid-market and enterprise companies
• Multi-channel consumer brands
• Publishers that rely on programmatic advertising
• Established legal and compliance teams

Final verdict: our recommendation

For most websites: FlowConsent

Why?

• Clear pricing: free up to 25,000 sessions per month, then €14.99/month excl. VAT up to 100,000 sessions
• A real middle tier: where Ketch jumps from $0 to $150/month once you pass 5,000 unique users
• Multi-domain included: 3 domains in the Pro plan
• Fast onboarding: 10-minute setup, without Google Tag Manager
• European hosting: no data transfers outside the European Union

For enterprise needs: Ketch

Choose Ketch if:

• A certified IAB TCF CMP is essential today
• You must cover web, apps and connected TV
• You want consent, data subject rights and data mapping in one place
• Your compliance budget runs to thousands of dollars per year

Ketch is a solid, well-reviewed platform built for organizations that run privacy as a cross-functional program. For a site that simply needs a compliant banner, its paid tiers are oversized.

Summary table

Conclusion

Ketch and FlowConsent are not built for the same customer:

• Choose FlowConsent if you want a GDPR-compliant cookie banner, hosted in Europe, free up to 25,000 sessions and then €14.99/month, that you can install yourself in ten minutes.
• Choose Ketch if you need a certified IAB TCF CMP, coverage across web, mobile and TV, or a complete privacy platform, and your budget allows it.

For most SMBs, startups, agencies and e-commerce sites, FlowConsent is the more relevant choice. For large brands building an end-to-end privacy program, Ketch is worth evaluating.

Ready to get started?

• See FlowConsent plans: free up to 25,000 sessions per month.
• Migrate from your current CMP with our step-by-step guide.

Need help choosing? Book a demo for a free audit of your site and a personalized recommendation.