Cookiebot vs FlowConsent: which CMP to choose in 2026?

Our verdict: for most websites (SMEs, startups, agencies, e-commerce), FlowConsent offers the best value for money, with savings of 50% to 100% compared to Cookiebot. The session-based pricing model is much more predictable and favorable than Cookiebot's sub-page based model.

What is a CMP and why do you need one?

A Consent Management Platform (CMP) is an essential tool for complying with GDPR and other privacy regulations (ePrivacy, CCPA, LGPD). It allows you to:

• Display a consent banner compliant with legal requirements
• Collect and record user choices
• Block cookies before obtaining consent
• Manage consent proofs (consent log)
• Facilitate user rights (access, modification, deletion)

Without a CMP, your website risks sanctions from the CNIL of up to €20 million or 4% of global turnover. Beyond legal aspects, a good CMP also helps maintain your marketing performance by optimizing consent rates.

FlowConsent overview

What is FlowConsent?

FlowConsent is a French consent management solution launched in 2024, positioned as an accessible alternative to premium CMPs. The goal: democratize GDPR compliance by offering a professional solution at an affordable price.

FlowConsent's philosophy

FlowConsent stands out with an "anti-premium" approach: offering all essential GDPR compliance features without the complexity and costs of enterprise solutions. Unlike established players who charge based on page count, FlowConsent uses a session-based model that is much more favorable and predictable.

FlowConsent's strengths

Simple and predictable pricing

• Fixed price of €14.99/month regardless of your site size
• Session-based model (not page count)
• Free plan up to 25,000 sessions/month
• 3 domains included in the Pro plan

Simplified installation

• 10-minute setup without Google Tag Manager
• Intuitive interface for non-technical users
• Lightweight script for optimal performance

Technical automation

• Google Consent Mode v2 activatable with one click
• Automatic cookie policy updates
• Automatic scanning of new cookies

European hosting

• Servers located in Europe for GDPR compliance
• Free plan hosted on your own Cloudflare account, paid plans on our European servers
• No data transfers outside the EU

Cookiebot overview

What is Cookiebot?

Cookiebot is a Danish consent management solution, created in 2012 by Cybot and now part of Usercentrics, one of Europe's leading providers in the sector. With over 2.4 million websites using the solution and 8.8 billion consents managed monthly, Cookiebot is a market reference.

Cookiebot's philosophy

Cookiebot focuses on reliability, strict compliance and technical excellence. The solution is designed for businesses seeking a proven CMP with a solid track record and massive market adoption.

Cookiebot's strengths

Market leader

• Over 2.4 million user websites
• 8.8 billion consents managed monthly
• Google CMP certification
• Recognized brand, established for many years

Exceptional multilingual support

• Available in 47 languages
• Automatic banner translation
• Geolocation to adapt the banner by region

Complete compliance

• IAB TCF certification (Transparency & Consent Framework)
• Support for GDPR, CCPA/CPRA, VCDPA, LGPD, POPIA
• Google Consent Mode v2
• Microsoft UET Consent Mode
• Global Privacy Control (GPC signal)

Detailed analytics

• Analytical dashboard with opt-in/opt-out statistics
• CSV export of all consents
• Detailed reports on user behavior

Complete integrations

• Native WordPress plugin
• Google Tag Manager
• CMS integrations: Umbraco, HubSpot, WordPress and others
• Legal templates for data processing services

Cookiebot's limitations

Sub-page based pricing

• Complex model depending on page count
• Significant overages if your site grows
• Automatic upgrade if the scanner detects more pages
• Unpredictable for growing sites

Cost per domain

• Each domain and subdomain billed separately
• Subdomains count as separate domains
• Example: example.com, fr.example.com, en.example.com = 3 billed domains

Very limited free plan

• Maximum 50 sub-pages only
• Limited features
• Barely usable for a real production site

Detailed pricing comparison

FlowConsent pricing

FlowConsent offers a simple and transparent pricing grid based on sessions:

Free plan (€0)

• Up to 25,000 sessions/month included, with the banner deployed on your own Cloudflare account
• 1 domain included
• All basic features
• FlowConsent branding visible
• Google Consent Mode v2
• Microsoft UET Consent Mode
• GDPR compliance, with a consent log kept for 13 months
• Automatic cookie scanning

Pro plan (€14.99/month)

• Up to 100,000 sessions/month included
• 3 domains included
• FlowConsent branding stays visible on the banner
• Ticketing support
• Everything in Free, plus:
• 90-day consent analytics
• 1 cookie scan per day
• Up to 5 languages
• 3 banners per workspace
• Subdomain support
• 10 users per workspace

Enterprise plan (custom quote)

• Sessions priced according to your traffic
• Domains on request
• Personalized onboarding
• Custom multilingual setup
• Unlimited banners
• Full setup handled by our team
• Priority support with a dedicated CSM

Cookiebot pricing (2026)

Cookiebot uses pricing based on the monthly sub-page count:

Free plan (€0)

• Up to 50 sub-pages
• 1 domain included
• Limited features
• 14-day free trial with Premium features

Premium Lite plan (€7/month)

• Up to 50 sub-pages
• 1 domain included
• All Premium features

Premium Small plan (€15/month)

• Up to 350 sub-pages
• For 4+ domains (€30/month if fewer than 4 domains)
• All Premium features

Premium Medium plan (€30/month)

• Up to 3,500 sub-pages
• 1 domain
• All Premium features

Premium Large plan (€50/month)

• Up to 7,000 sub-pages
• 1 domain
• All Premium features

Premium Extra Large plan (€90/month)

• Over 7,000 sub-pages
• 1 domain
• All Premium features

Important note: Cookiebot pricing automatically updates based on the page count detected during the monthly scan. If your site grows, your bill increases automatically.

Comparative pricing analysis

To better understand the financial impact of each solution, let's analyze several concrete scenarios:

Scenario 1: small site (10,000 sessions/month, ~30 sub-pages)

• FlowConsent: free (included in the free plan up to 25,000 sessions)
• Cookiebot: €7/month (Premium Lite plan)
• FlowConsent savings: €7/month (100%)

Scenario 2: medium site (50,000 sessions/month, ~200 sub-pages)

• FlowConsent: €14.99/month (Pro plan)
• Cookiebot: €15/month (Premium Small if 4+ domains) or €30/month (if 1 to 3 domains)
• FlowConsent savings: €0.01 to €15.01/month (0 to 50%)

Scenario 3: large site (100,000 sessions/month, ~2,000 sub-pages)

• FlowConsent: €14.99/month (still the Pro plan)
• Cookiebot: €30/month (Premium Medium plan)
• FlowConsent savings: €15.01/month (50%)

Scenario 4: very large site (200,000 sessions/month, ~5,000 sub-pages)

• FlowConsent: custom quote (Enterprise plan, price based on your traffic)
• Cookiebot: €50/month (Premium Large plan)
• FlowConsent savings: depend on your quote

Scenario 5: huge site (500,000 sessions/month, ~10,000 sub-pages)

• FlowConsent: custom quote (Enterprise plan, price based on your traffic)
• Cookiebot: €90/month (Premium Extra Large plan)
• FlowConsent savings: depend on your quote

Over one year, the savings are substantial:

• Small site (30 pages): €84 saved (completely free vs €84/year)
• Medium site (200 pages): €0 to €180 saved
• Large site (2,000 pages): €180 saved
• Very large site (5,000 pages): depends on your Enterprise quote

Sessions vs sub-pages: what's the difference?

The difference between pricing models is crucial:

Sub-pages (Cookiebot)

• Counts the total number of pages on your site
• Example: site with 500 pages = Premium Medium plan at €30/month
• If you add 100 new pages, you automatically move to a higher plan
• Very dependent on your site structure
• Can become expensive for content-rich sites

Sessions (FlowConsent)

• Counts user visits, independently of page count
• Example: site with 500 or 5,000 pages = same price for the same traffic
• Site structure has no impact on price
• More predictable and favorable for content-rich sites
• Price based on actual usage, not site size

Concrete example: a blog with 2,000 articles receiving 30,000 visitors/month:

• FlowConsent: 30,000 sessions = €14.99/month (Pro plan, as it exceeds 25,000 sessions)
• Cookiebot: 2,000 sub-pages = €30/month (Premium Medium plan)
• FlowConsent saves €15/month = €180/year

Another example with an e-commerce site of 500 products (500 pages) receiving 15,000 visitors/month:

• FlowConsent: 15,000 sessions = free (under 25,000 sessions)
• Cookiebot: 500 sub-pages = €30/month (Premium Medium plan)
• FlowConsent saves €30/month = €360/year

Installation and setup

FlowConsent installation

Step 1: account creation

• Sign up at flowconsent.com
• Email verification
• Create your first project

Step 2: banner configuration

• Choose a banner template
• Customize colors and text
• Configure cookie categories
• Activate Google Consent Mode v2 (simple toggle)

Step 3: script installation

• Copy the generated unique script
• Add it to your site's <head>
• Publish and test

Total: ~10 minutes

No need for Google Tag Manager, complex configuration or advanced technical skills.

Cookiebot installation

Step 1: account creation (2 minutes)

• Sign up at cookiebot.com
• Email verification
• 14-day free trial activated

Step 2: domain configuration (5 minutes)

• Add your domain
• First automatic site scan
• Wait for the complete analysis (may take a few minutes)

Step 3: banner configuration (10 minutes)

• Choose a banner design
• Customize settings
• Configure consent categories
• Set up geolocation if necessary

Step 4: script installation (5 minutes)

• Get the script from the "Your scripts" tab
• Add it to your site's <head>
• Configuration via Google Tag Manager recommended for better management

Step 5: testing and validation (10 minutes)

• Verify proper functioning
• Test different consent scenarios
• Validate cookie blocking

Total: ~30 to 35 minutes

Installation is relatively simple but requires more steps than FlowConsent, especially for the initial configuration and first scan.

Feature comparison

GDPR compliance and regulations

FlowConsent

• Complete GDPR compliance
• Consent log (13-month retention)
• EU server hosting
• Google Consent Mode v2 (automatic activation)
• Microsoft UET Consent Mode
• IAB TCF: coming soon

Cookiebot

• Complete GDPR compliance
• Consent log
• EU server hosting
• Google Consent Mode v2
• Microsoft UET Consent Mode
• IAB TCF certified
• Support for CCPA/CPRA, VCDPA, LGPD, POPIA
• Global Privacy Control (GPC)

Verdict: Cookiebot offers more comprehensive regulatory support, especially with IAB TCF already available.

Customization and design

FlowConsent

• Color and font customization
• Several banner positions available
• Basic templates included
• Text and label editing
• Real-time preview

Cookiebot

• Complete customization via HTML, CSS and JavaScript
• Pre-designed banner templates
• Customization of content, elements, colors and branding
• Professional and proven design
• Geolocation to adapt the banner by region

Verdict: Cookiebot offers more flexibility for advanced customization.

Analytics and reporting

FlowConsent

• Consent statistics dashboard
• Acceptance rate by category
• CSV data export
• Evolution tracking over time
• Automatic monthly reports

Cookiebot

• Detailed analytical dashboard
• Complete opt-in/opt-out statistics
• CSV export of all consents with categories
• Resource usage reports
• Analytics by geolocation

Verdict: Cookiebot offers more detailed analytics.

Cookie and service management

FlowConsent

• Automatic cookie scanning
• Automatic classification
• Catalog of more than 7,000 third-party services
• Automatic cookie policy updates
• Automatic cookie blocking before consent

Cookiebot

• Monthly automatic scan (patented technology)
• Automatic categorization of cookies and trackers
• Custom cookie and tracker blocking
• Automatic cookie declaration
• New cookie detection each month

Verdict: comparable features, with an advantage to Cookiebot for its patented scan technology.

Multilingual support

FlowConsent

• 28 languages available
• Multilingual interface
• Manual text translation

Cookiebot

• Support for 47 languages
• Automatic banner translation
• Geolocation to adapt the language automatically
• Complete multilingual interface

Verdict: Cookiebot offers more advanced multilingual support with automatic translation.

Performance and speed

FlowConsent

• Lightweight script
• Fast loading
• Worldwide Cloudflare CDN
• Optimized cache
• Minimal PageSpeed impact

Cookiebot

• Optimized script
• Fast loading time
• Worldwide distributed CDN
• Excellent performance
• Used by 2.4 million sites without performance issues

Verdict: comparable performance, both solutions are optimized.

Use cases: who should choose what?

Choose FlowConsent if...

You have a limited budget

The free plan up to 25,000 sessions/month and the fixed price of €14.99/month for 100,000 sessions let you predict your costs accurately.

Your site has many pages

With the session-based model, a site with 1,000 or 10,000 pages costs the same if traffic is identical. Perfect for blogs, media, documentation sites and e-commerce.

You manage multiple sites

With 3 domains included in the Pro plan, FlowConsent is ideal for agencies or entrepreneurs managing several projects.

You want a fast installation

The 10-minute setup without GTM is perfect if you don't have advanced technical skills.

You are looking for simplicity

Intuitive interface, automatic Google Consent Mode v2, no complex configuration, no billing surprises.

Your site is growing

The price remains stable even if you add content. No bad surprises if your site grows from 500 to 5,000 pages.

Typical profiles:

• SMEs and startups with tight budgets
• Web agencies managing multiple clients
• Blogs and media with lots of content
• Growing e-commerce sites
• Webflow and no-code sites
• Independent developers

Choose Cookiebot if...

You want an established market leader

With 2.4 million user sites and 8.8 billion consents managed monthly, Cookiebot offers a guarantee of reliability and longevity.

You need IAB TCF now

If you work in programmatic advertising, IAB certification is already available with Cookiebot (coming soon at FlowConsent).

Your site has few pages but lots of traffic

If you have a 30-page site with 500,000 visitors/month, Cookiebot will be cheaper (€7/month) than FlowConsent (Enterprise plan on quote).

You need multi-regulatory compliance

Complete support for GDPR, CCPA/CPRA, VCDPA, LGPD and POPIA, with automatic adaptation by geolocation.

You want very detailed analytics

Complete dashboards with geolocation, detailed CSV export and resource usage reports.

Typical profiles:

• Large companies with substantial budgets
• International sites requiring multi-regulatory support
• Programmatic advertising companies (IAB TCF)
• Sites with few pages but high traffic
• Organizations seeking an established and recognized provider

Final verdict: our recommendation

For most users: FlowConsent

Why?

• Unbeatable price: free up to 25,000 sessions/month, then only €14.99/month up to 100,000 sessions
• Favorable pricing model: based on actual traffic (sessions), not site size (pages)
• Cost predictability: no bad surprises if your site grows in content
• Multi-domain included: 3 domains in the Pro plan to manage multiple projects
• Ultra-fast installation: 10 minutes without Google Tag Manager
• Generous free plan: 25,000 sessions/month for free (vs 50 pages at Cookiebot)

FlowConsent is the rational choice for most websites: SMEs, startups, agencies, blogs, e-commerce. The value for money is unbeatable and the pricing model is much more favorable for content-rich sites. Most importantly, for sites under 25,000 sessions/month, it's completely free.

For specific cases: Cookiebot

Choose Cookiebot if:

• You want the guarantee of an established market leader (2.4 million user sites)
• You need IAB TCF immediately (programmatic advertising)
• Your site has very few pages but enormous traffic
• You require multi-regulatory support with geolocation
• You have the budget for a premium tool (€30 to €90/month for large sites)

Cookiebot remains an excellent solution, particularly for international sites requiring extended regulatory support and for companies seeking an established provider with a solid reputation.

Summary table

Conclusion

The choice between FlowConsent and Cookiebot mainly depends on your site structure and priorities.

Choose FlowConsent if you have a content-rich site (blog, media, documentation, e-commerce), you're looking for the best value for money with predictable pricing based on actual traffic, and you want to benefit from a truly usable free plan up to 25,000 monthly sessions.

Choose Cookiebot if you have a site with few pages but lots of traffic, you want the security of an established provider with 2.4 million user sites, you need IAB TCF immediately for programmatic advertising, or you require multi-regulatory support with automatic geolocation.

For the vast majority of websites (SMEs, startups, agencies, blogs, e-commerce), FlowConsent is the most relevant choice: complete GDPR compliance, simple installation, transparent and predictable pricing, and substantial savings of 50% to 100% depending on your profile. The session-based pricing model is much more favorable than the sub-page based model, particularly for content-rich sites.

For international sites, companies seeking a well-established historic provider, or cases requiring IAB TCF immediately, Cookiebot can justify its premium pricing through its solid reputation, 2.4 million user sites and extended regulatory support.

Ready to get started?

• Try FlowConsent for free: free up to 25,000 sessions/month (no credit card required)
• Try Cookiebot for free: 14-day free trial with all Premium features

Need help choosing? Contact our respective teams for a free site audit and a personalized recommendation.

Frequently asked questions

What's the difference between sessions and sub-pages?

A session corresponds to a complete user visit to your site, regardless of how many pages they view. A sub-page is a distinct page on your website. For example, a site with 500 blog articles contains 500 sub-pages, but may only have 20,000 sessions per month if each visitor reads only 2 or 3 articles. With FlowConsent, you pay based on actual traffic (sessions), while with Cookiebot you pay based on your site size (sub-pages). For content-rich sites, FlowConsent's model is generally more advantageous because page count doesn't impact the price.

Are both solutions truly GDPR compliant?

Yes, both FlowConsent and Cookiebot fully comply with GDPR, the ePrivacy directive and CNIL recommendations. They record consent proofs, host data in Europe and respect all user rights, including access, modification and deletion. Cookiebot additionally offers extended support for other regulations like CCPA/CPRA, VCDPA, LGPD and POPIA, with automatic adaptation based on user location. Both platforms support Google Consent Mode v2 and Microsoft UET Consent Mode. Cookiebot also has IAB TCF certification, which is currently under development at FlowConsent.

What happens if my site grows with Cookiebot?

With Cookiebot, your rate automatically updates based on the number of sub-pages detected during the monthly scan. If your site grows from 300 to 400 pages, you will automatically be billed at the higher rate, moving from the Small plan at €15/month to the Medium plan at €30/month. This upgrade is automatic and can occur without notice if you add content. The Cookiebot scanner analyzes your site each month and automatically adjusts your plan based on the maximum number of pages detected in the history. This is why it's important to carefully anticipate your site's growth when choosing your CMP.

Can I use FlowConsent without Google Tag Manager?

Absolutely! This is actually one of FlowConsent's main advantages compared to many competitors. Installation is done by simply adding a unique script to your site's header, without requiring Google Tag Manager or any other tag management system. Google Consent Mode v2 activates directly in the FlowConsent dashboard with a simple toggle, without any manual configuration of consent parameters or wait times. Cookiebot can also be installed without GTM by adding the script directly, but using GTM is often recommended for better tag management and more flexible configuration, which adds an extra layer of complexity.

How much does each solution really cost per year?

The annual cost varies significantly depending on your site type. For a small site with 20,000 monthly sessions and 30 pages, FlowConsent costs nothing as it's included in the free plan, while Cookiebot costs €84 per year with the Premium Lite plan: 100% savings with FlowConsent. For a medium site with 50,000 monthly sessions and 200 pages, FlowConsent costs €179.88 per year while Cookiebot costs between €180 and €360 per year depending on your number of domains, resulting in nearly zero to €180 in annual savings. For a large site with 100,000 monthly sessions and 2,000 pages, FlowConsent costs €179.88 per year while Cookiebot costs €360 per year with the Medium plan, which means you save €180 per year with FlowConsent, 50% cheaper.

What's the best choice for a blog or content site with many articles?

For a blog or content site with many articles, FlowConsent is generally the best choice because its session-based pricing model doesn't penalize sites with many pages. For example, if you have a blog with 2,000 articles generating 40,000 visitors per month, FlowConsent will cost you €14.99/month on the Pro plan, since only sessions count. With Cookiebot, your 2,000 pages would place you on the Premium Medium plan at €30/month, exactly double. The gap widens even more for large blogs: with 5,000 articles and 80,000 monthly visitors, you remain at €14.99/month with FlowConsent versus €50/month with Cookiebot on the Premium Large plan. This difference of €420 per year represents substantial savings that can be reinvested in content creation or blog promotion.