iubenda vs FlowConsent: which CMP to choose in 2026?

Our verdict: for most websites (SMEs, startups, agencies, e-commerce), FlowConsent offers the best value for money, with savings of 33% to 100%. iubenda is interesting if you need professional legal documents generated automatically on top of the CMP.

What is a CMP and why do you need one?

A Consent Management Platform (CMP) is an essential tool for complying with the GDPR and other privacy regulations (ePrivacy, CCPA, LGPD). It allows you to:

• Display a consent banner that meets legal requirements
• Collect and record user choices
• Block cookies before consent is obtained
• Manage proof of consent (consent log)
• Facilitate user rights (access, modification, deletion)

Without a CMP, your website risks fines of up to €20 million or 4% of global turnover. Beyond the legal aspects, a good CMP also helps maintain your marketing performance by optimizing consent rates.

FlowConsent overview

What is FlowConsent?

FlowConsent is a French consent management solution launched in 2024, positioned as an accessible alternative to premium CMPs. The goal: democratize GDPR compliance by offering a professional solution at an affordable price.

FlowConsent's philosophy

FlowConsent stands out with an "anti-premium" approach: offering all the essential GDPR compliance features without the complexity and costs of enterprise solutions. Unlike established players who charge by page views with surcharges, FlowConsent uses a simple model based on sessions only.

FlowConsent's strengths

Simple and predictable pricing

• Fixed price of €14.99/month regardless of the size of your site
• Model based on sessions only (a single metric)
• Free plan up to 25,000 sessions/month
• 3 domains included in the Pro plan
• No hidden costs or page view surcharges

Simplified installation

• 10-minute setup without Google Tag Manager
• Intuitive interface for non-technical users
• Lightweight script for optimal performance

Technical automation

• Google Consent Mode v2 activated with one click
• Automatic cookie policy updates
• Automatic scanning of new cookies

European hosting

• Servers located in Europe for GDPR compliance
• Free plan hosted on your own Cloudflare account, paid plans on our European servers
• No data transfers outside the EU

iubenda overview

What is iubenda?

iubenda is an Italian solution positioned as an established compliance player, with more than 150,000 clients in over 100 countries. Its distinctive feature: a combined CMP + legal document generator offer.

iubenda's philosophy

iubenda focuses on an all-in-one approach: not only a CMP to manage cookie consent, but also professional generators for the Privacy Policy, Cookie Policy and Terms & Conditions. The documents are drafted by lawyers, customizable, and updated automatically when laws change.

iubenda's strengths

Unique CMP + legal documents bundle

• Privacy and Cookie Policy generator
• Terms & Conditions (T&C) generator
• Documents drafted by lawyers
• Automatic updates following legislative changes
• Thousands of pre-written clauses

Large, established client base

• More than 150,000 clients in over 100 countries
• Prestigious clients (Sony Music, Siemens, Lamborghini, Ryanair, etc.)
• Solid experience built over several years

Multi-jurisdiction compliance

• European GDPR (+ UK equivalent)
• ePrivacy Directive / Cookie Law
• Swiss DPA
• California CCPA and CPRA
• Virginia VCDPA
• Brazilian LGPD

Advanced compliance tools (Ultimate plan)

• Data Processing Activities Register
• Whistleblowing Management Tool
• Data Subject Rights Management Tool
• WayWidget (accessibility)
• Newsletter Opt-in Booster

Integrations and certifications

• Google Consent Mode support (all plans)
• One-click IAB TCF activation
• Certified CMP Partner
• ISO/IEC 27001 certified

iubenda's limitations

Page-view-based pricing with surcharges

• 25,000 page views included (Essentials), with a surcharge of €0.05 per 1,000 additional page views
• These surcharges can quickly add up on high-traffic sites
• The exact monthly cost is hard to predict
• Example: 50,000 page views on the Essentials plan = €4.99 + €1.25 surcharge = €6.24/month

Price per site/application

• Each site or app is billed separately (no multi-domain included)
• To manage 3 sites: €4.99 × 3 = €14.97/month minimum
• For agencies with multiple clients, costs add up quickly

High entry price for complete features

• Essentials plan at €4.99/month is very limited (25k page views, one language)
• Advanced plan at €19.99/month required for multilingual and geolocation
• Ultimate plan at €79.99/month for advanced features and no branding

Virtually unusable free plan

• Limited to 5,000 page views/month
• Barely usable for a production site
• Only useful for testing the service

Complex offer

• The CMP + documents bundle can be overkill if you already have your legal documents
• You cannot take the CMP alone without the documents
• Separate surcharges for some services (Consent Database: €5 per 1,000 consents)

Using iubenda? Check what really runs on your website. FlowConsent scans your website to detect every active third-party service, then turns the result into a compliant cookie banner in one click. Scan my website for free: no installation, no commitment, results in 1 to 3 minutes.

Detailed pricing comparison

FlowConsent pricing

FlowConsent offers a simple and transparent pricing grid based on sessions:

Free plan (€0)

• Up to 25,000 sessions/month included
• 1 domain included
• All the basic features
• FlowConsent branding visible
• Google Consent Mode v2
• Microsoft UET Consent Mode
• GDPR compliance, with a consent log kept for 13 months
• Automatic cookie scanning (1 scan per week)

Pro plan (€14.99/month)

• Up to 100,000 sessions/month included
• 3 domains included
• Ticketing support
• Everything in Free, plus:
• 90-day consent analytics
• 1 cookie scan per day
• Up to 5 languages
• 3 banners per workspace
• Subdomain support
• 10 users per workspace

Enterprise plan (custom quote)

• Sessions priced according to your traffic
• Domains on request
• Personalized onboarding
• Custom multilingual setup
• Unlimited banners
• Full setup handled by our team
• Priority support with a dedicated CSM

iubenda pricing (2026)

iubenda offers three main plans based on page views, per site/application:

Free plan (€0)

• Up to 5,000 page views/month
• Limited features
• Only for testing the service

Essentials plan (€4.99/month per site, billed annually)

• Annual billing: €59.88/year per site (€5.99/month with monthly billing)
• Up to 25,000 page views/month included
• +€0.05 per 1,000 additional page views
• Legal documents (up to 20 third-party services)
• One language only
• Very discreet iubenda branding
• Google Consent Mode support
• Complete style customization
• Monthly scan of the main pages

Advanced plan (€19.99/month per site, billed annually)

• Annual billing: €239.88/year per site (€21.99/month with monthly billing)
• Up to 50,000 page views/month included
• +€0.05 per 1,000 additional page views
• Legal documents (up to 30 third-party services)
• All available languages
• Very discreet iubenda branding
• Google Consent Mode support
• Geolocation-based consent settings
• Complete style customization
• Terms & Conditions included
• API integration
• Monthly scan of the main pages

Ultimate plan (€79.99/month per site, billed annually)

• Annual billing: €959.88/year per site (€89.99/month with monthly billing)
• Up to 150,000 page views/month included
• +€0.05 per 1,000 additional page views
• Legal documents (unlimited services)
• All available languages
• No iubenda branding
• Google Consent Mode support
• Geolocation
• Native mobile apps without limits
• Detailed statistical analyses
• Cookie consent paywall
• Terms & Conditions + API
• Free data fields
• Data Processing Activities Register
• Whistleblowing Management Tool
• Data Subject Rights Management Tool
• Site scan every hour

Additional services:

• Consent Database: €5/month per 1,000 new consents recorded
• WayWidget (accessibility): available in Lite and Standard versions

Important note: iubenda prices are per site/application. If you manage several sites, you must multiply the price by the number of sites. Surcharges of €0.05 per 1,000 page views can add up quickly.

Comparative pricing analysis

To better understand the financial impact of each solution, let's look at a few concrete scenarios:

Scenario 1: small site (20,000 sessions/month, ~40,000 page views)

• FlowConsent: free (included in the free plan up to 25,000 sessions)
• iubenda: €4.99/month (Essentials, 25k page views included, so a surcharge applies on 40k)
  • 40k - 25k = 15k extra = 15 units × €0.05 = €0.75 surcharge
  • Total: €4.99 + €0.75 = €5.74/month
• FlowConsent savings: €5.74/month (100%), or €68.88/year

Scenario 2: medium site (50,000 sessions/month, ~100,000 page views)

• FlowConsent: €14.99/month (Pro plan)
• iubenda: €19.99/month (Advanced required, 50k page views included for 100k used)
  • 100k - 50k = 50k extra = 50 units × €0.05 = €2.50 surcharge
  • Total: €19.99 + €2.50 = €22.49/month
• FlowConsent savings: €7.50/month (33%), or €90/year

Scenario 3: large site (100,000 sessions/month, ~200,000 page views)

• FlowConsent: €14.99/month (still the Pro plan)
• iubenda: €79.99/month (Ultimate required for 200k page views)
  • 200k - 150k = 50k extra = 50 units × €0.05 = €2.50 surcharge
  • Total: €79.99 + €2.50 = €82.49/month
• FlowConsent savings: €67.50/month (82%), or €810/year

Scenario 4: agency with 3 sites (30,000 sessions each, ~60,000 page views each)

• FlowConsent: €14.99/month (3 domains included in the Pro plan)
• iubenda: €19.99/month × 3 sites (Advanced per site)
  • Each site: 60k - 50k = 10k extra = 10 units × €0.05 = €0.50
  • Per site: €19.99 + €0.50 = €20.49
  • Total for 3 sites: €20.49 × 3 = €61.47/month
• FlowConsent savings: €46.48/month (76%), or €557.76/year

Scenario 5: high-traffic site (150,000 sessions/month, ~300,000 page views)

• FlowConsent: custom quote (Enterprise plan, price based on traffic)
• iubenda: €79.99/month (Ultimate)
  • 300k - 150k = 150k extra = 150 units × €0.05 = €7.50 surcharge
  • Total: €79.99 + €7.50 = €87.49/month
• FlowConsent savings: depend on your quote, to be compared with iubenda's €87.49/month

Scenario 6: small site with a single need, the CMP only (no need for legal documents)

• FlowConsent: free or €14.99/month (depending on traffic)
• iubenda: €4.99/month minimum (you cannot take the CMP alone)
• The iubenda problem: you pay for legal documents even if you don't use them

Over one year, FlowConsent savings are substantial:

• Small site (40k page views): €68.88 saved (free vs €68.88/year)
• Medium site (100k page views): €90 saved
• Large site (200k page views): €810 saved
• Agency with 3 sites: €557.76 saved

Sessions vs page views with surcharges: what's the difference?

The difference between the two pricing models is crucial:

Page views with surcharges (iubenda)

• Counts every page viewed by every visitor
• Example: 10,000 visitors × 5 pages viewed on average = 50,000 page views
• Surcharges of €0.05 per 1,000 additional page views
• Highly dependent on visitor behavior (number of pages viewed)
• Hard to predict if your content encourages extensive browsing

Sessions without surcharges (FlowConsent)

• Counts user visits, regardless of the pages viewed
• Example: 10,000 visitors = 10,000 sessions, whether they view 2 or 10 pages
• No surcharges, fixed price
• More predictable and better suited to engaging sites

Concrete example 1: a blog with 2,000 articles receiving 30,000 visitors/month who read 4 articles on average = 120,000 page views:

• FlowConsent: 30,000 sessions = €14.99/month (Pro plan, above the 25,000 free sessions)
• iubenda: €19.99/month (Advanced, 50k included) + surcharge (120k - 50k = 70k extra)
  • Surcharge: 70 units × €0.05 = €3.50
  • Total: €19.99 + €3.50 = €23.49/month
• FlowConsent saves €8.50/month, or €102/year

Concrete example 2: an e-commerce site with 500 products receiving 40,000 visitors/month who view 6 pages on average = 240,000 page views:

• FlowConsent: 40,000 sessions = €14.99/month (Pro plan)
• iubenda: €79.99/month (Ultimate, 150k included) + surcharge (240k - 150k = 90k extra)
  • Surcharge: 90 units × €0.05 = €4.50
  • Total: €79.99 + €4.50 = €84.49/month
• FlowConsent saves €69.50/month, or €834/year

Streamline your compliance with FlowConsent. Try FlowConsent for free

Installation and setup

FlowConsent installation

Step 1: account creation

• Sign up on flowconsent.com
• Verify your email
• Create your first project

Step 2: banner configuration

• Choose a banner template
• Customize colors and text
• Configure cookie categories
• Turn on Google Consent Mode v2 (a simple toggle)

Step 3: script installation

• Copy the unique generated script
• Add it to your site's <head>
• Publish and test

Total: ~10 minutes

No need for Google Tag Manager, complex configuration or advanced technical skills.

iubenda installation

Step 1: account creation (2 minutes)

• Sign up on iubenda.com
• Verify your email
• Choose a plan (14-day money-back guarantee)

Step 2: legal document generation (15 minutes)

• Privacy Policy generator
• Select third-party services and clauses
• Customize the texts
• Cookie Policy generator
• Terms & Conditions generator (Advanced or Ultimate plan)

Step 3: banner configuration (10 minutes)

• Choose a style and customize it
• Configure consent categories
• Set up languages
• Geolocation (Advanced or Ultimate plan)

Step 4: script installation (5 minutes)

• Get the Privacy Controls script
• Add it to your site's <head>
• Integrate the legal documents

Step 5: testing and validation (10 minutes)

• Check that everything works
• Test different consent scenarios
• Validate the legal documents

Total: ~42 minutes

Feature comparison

GDPR compliance and regulations

FlowConsent

• Complete GDPR compliance
• Consent log (13-month retention)
• Hosting on EU servers
• Google Consent Mode v2 (automatic activation)
• Microsoft UET Consent Mode
• IAB TCF (coming soon)

iubenda

• Complete GDPR compliance
• Consent log
• Hosting on EU servers
• Google Consent Mode support (all plans)
• One-click IAB TCF activation
• Support for CCPA, CPRA, VCDPA
• Support for Brazil's LGPD
• Swiss DPA
• Certified CMP Partner
• ISO/IEC 27001 certified

Verdict: iubenda offers more complete multi-jurisdiction certifications.

Legal documents

FlowConsent

• No legal document generator
• Cookie policy generated automatically
• You need to create your Privacy Policy and T&C separately

iubenda

• Privacy and Cookie Policy generator
• Terms & Conditions generator (Advanced and Ultimate plans)
• Thousands of clauses pre-written by lawyers
• Automatic updates following legislative changes
• Customization with your own text
• Multilingual documents

Verdict: iubenda has a unique advantage with its professional legal document generators.

Customization and design

FlowConsent

• Color and font customization
• Several banner positions available
• Basic templates included
• Text and label editing
• Real-time preview

iubenda

• Complete style customization (all plans)
• Pre-built templates
• Multilingual support (1 language on Essentials, all languages on Advanced/Ultimate)
• Simple integration on a website or app

Verdict: customization is comparable on both solutions.

Analytics and reporting

FlowConsent

• Consent statistics dashboard
• Acceptance rate by category
• CSV data export
• Trends over time
• Automatic monthly reports (90 days)

iubenda (Essentials and Advanced plans)

• Basic consent statistics
• Cookie overview
• Monthly compliance scans

iubenda (Ultimate plan)

• Detailed statistical analyses
• Hourly compliance monitoring
• Instant problem notifications
• Complete compliance dashboard

Verdict: iubenda Ultimate offers more analytics features, but at €79.99/month.

Cookie and service management

FlowConsent

• Automatic cookie scanning (weekly on Free, daily on Pro)
• Automatic classification
• Catalog of more than 7,000 third-party services
• Automatic cookie policy updates
• Automatic cookie blocking before consent
• 1 scan per day (Pro plan)

iubenda

• Monthly scan of the main pages (Essentials and Advanced)
• Hourly scan (Ultimate)
• Automatic first-party cookie mapping
• Instant problem notifications (Ultimate)
• Automatic blocking before consent

Verdict: FlowConsent scans more often on the Pro plan (once a day vs once a month).

Multilingual support

FlowConsent

• 28 languages available
• Multilingual interface
• Manual text translation

iubenda

• One language only (Essentials plan)
• All available languages (Advanced and Ultimate plans)
• Multilingual legal documents
• Multilingual interface

Verdict: iubenda requires the Advanced plan (€19.99) for full multilingual support.

Advanced compliance tools

FlowConsent

• Consent log included
• Cookie policy generated automatically
• Google Consent Mode v2
• Microsoft UET Consent Mode

iubenda (Ultimate plan only)

• Data Processing Activities Register
• Whistleblowing Management Tool
• Data Subject Rights Management Tool
• WayWidget (accessibility)
• Newsletter Opt-in Booster
• Consent Database (€5 per 1,000 consents)

Verdict: iubenda Ultimate offers a complete suite of compliance tools, but at €79.99/month per site.

Use cases: who should choose what?

Choose FlowConsent if...

You want the best value for money for a CMP only

A generous free plan (25,000 sessions) and a Pro plan at €14.99/month with no surcharges.

You already have your legal documents

If you've already written your Privacy Policy and T&C, there's no need to pay for iubenda's generators.

You manage multiple sites

3 domains included in the Pro plan vs per-site billing at iubenda.

You want a fixed price with no surprises

No €0.05 per 1,000 page views surcharges. The price stays stable.

You want a fast installation

10 minutes vs 42 minutes for iubenda.

You're looking for simplicity

A focus on the CMP alone, an intuitive interface and automatic Google Consent Mode v2.

Typical profiles:

• SMEs and startups on a tight budget
• Web agencies managing multiple clients
• Growing e-commerce sites
• Developers who already have their legal documents
• Webflow and no-code sites
• Sites with engaged traffic (many pages viewed per visitor)

Choose iubenda if...

You need professional legal documents

Privacy Policy and T&C generators drafted by lawyers and updated automatically.

You're launching your first site without legal documents

The all-in-one CMP + documents bundle is ideal to get started quickly and fully compliant.

You need multi-jurisdiction compliance

Full support for GDPR, CCPA, CPRA, VCDPA, LGPD and Swiss DPA, with adapted documents.

You manage a single site with moderate traffic

The Essentials plan at €4.99/month can be competitive for a single site under 25k page views.

You need advanced compliance tools

The Ultimate plan with the Activities Register, Whistleblowing Tool and Data Subject Rights Management.

You work with major brands

Prestigious client references (Sony Music, Lamborghini, Ryanair) and ISO certifications.

Typical profiles:

• Startups launching their first site
• Companies without existing legal documents
• Sites operating in multiple jurisdictions (EU, US, Brazil)
• Large companies with a comfortable budget
• Sites with a single domain and moderate traffic
• Organizations that need a complete set of compliance tools (Ultimate)

Final verdict: our recommendation

For most users: FlowConsent

Why?

• Unbeatable price: free up to 25,000 sessions/month, then only €14.99/month up to 100,000 sessions
• No unpredictable surcharges: no €0.05 per 1,000 additional page views like at iubenda
• Multi-domain included: 3 domains in the Pro plan vs per-site billing at iubenda
• Ultra-fast installation: 10 minutes vs 42 minutes for iubenda
• Simplicity: a focus on the CMP alone, ideal if you already have your legal documents
• Predictable fixed price: no surprises on the bill, even if your site is highly engaging

FlowConsent is the rational choice for most websites, especially agencies managing multiple clients, sites with engaging content that generates many page views per visitor, and companies that have already invested in professional legal documents. Savings of 33% to 100% depending on your profile are substantial.

For specific cases: iubenda

Choose iubenda if:

• You're launching your first site and don't have a Privacy Policy or T&C yet
• You want legal documents drafted by lawyers with automatic updates
• You operate in multiple jurisdictions (EU, US, Brazil) and want adapted documents
• You manage a single site with moderate traffic (under 25k page views) and can use the Essentials plan at €4.99
• You need advanced compliance tools (register, whistleblowing, data subject rights) and can invest in Ultimate
• You prefer an all-in-one CMP + documents solution, even if it costs more

iubenda remains an excellent solution for startups and companies looking for a complete CMP + professional legal documents bundle, and willing to invest more to have everything in one place.

Summary table

Conclusion

The choice between FlowConsent and iubenda mainly depends on your legal document needs and on how many sites you manage:

Choose FlowConsent if you want simplicity and the best value for money for a CMP alone, and you already have your legal documents or can create them separately. A pricing model based only on sessions, without any page view surcharge, removes every surprise from the bill and is particularly favorable for engaging sites where visitors view many pages. With a truly generous free plan up to 25,000 monthly sessions and a Pro plan at a fixed €14.99 per month including 3 domains, FlowConsent is ideal for agencies managing multiple clients and for growing sites that want to keep their costs under control. Savings of 33% to 100% compared to iubenda, depending on your profile, are substantial and can be reinvested in your growth.

Choose iubenda if you're launching your first site and need a complete bundle of CMP plus professional legal documents drafted by lawyers and updated automatically as laws change; if you operate in multiple jurisdictions requiring adapted documents, including GDPR, CCPA, CPRA, VCDPA, LGPD and Swiss DPA; if you manage a single site with moderate traffic below 25,000 monthly page views and can use the Essentials plan at €4.99 per month; or if you need advanced compliance tools such as the Data Processing Activities Register, the Whistleblowing Management Tool and the Data Subject Rights Management Tool available in the Ultimate plan. Beware, however, of the €0.05 surcharge per 1,000 additional page views, which can make the bill climb unpredictably on engaging sites.

For the vast majority of websites, including SMEs, startups, agencies, e-commerce and content sites, FlowConsent is the most relevant choice: complete GDPR compliance, a simple 10-minute installation, transparent and predictable pricing with no hidden surcharges, multi-domain included for agencies, and savings of 33% to 100% depending on your profile. The session-based pricing model is much simpler and more predictable than iubenda's page-view-based model with surcharges.

For startups launching their first site without existing legal documents, companies operating in multiple jurisdictions that need adapted documents, sites managing a single domain with moderate traffic, or organizations that need a complete suite of advanced compliance tools, iubenda can justify the extra investment through its professional legal document generators, drafted by lawyers and updated automatically, its complete multi-jurisdiction support (GDPR, CCPA, LGPD and more), and its official certifications, including Certified CMP Partner and ISO/IEC 27001.

Ready to get started?

• Try FlowConsent for free: free up to 25,000 sessions/month (no credit card required)
• Try iubenda: 14-day money-back guarantee (from €4.99/month)

Need help choosing? Contact our respective teams for a free site audit and a personalized recommendation.

Frequently asked questions

What's the difference between sessions and page views?

A session is a complete visit by a user to your site, however many pages they view. A page view is counted each time a visitor loads a page. For example, if a user visits your site and views 5 pages, that counts as 1 session but 5 page views. With FlowConsent, which charges by sessions, you pay for actual visitors, regardless of their browsing behavior. With iubenda, which charges by page views with a surcharge of €0.05 per 1,000 additional page views, an engaging site where visitors view many pages can see its costs rise quickly and unpredictably. A site with 30,000 visitors who each view 4 pages on average has 30,000 sessions but 120,000 page views, which can make a big price difference between the two models.

Are both solutions truly GDPR compliant?

Yes. Both FlowConsent and iubenda fully comply with the GDPR, the ePrivacy directive and the CNIL recommendations. They record proof of consent, host data in Europe and respect all user rights, including access, modification and deletion. iubenda also holds several official certifications, such as Certified CMP Partner and ISO/IEC 27001 for information security. iubenda also offers extended support for CCPA, CPRA, VCDPA, Brazil's LGPD and Swiss DPA, with legal document generators adapted to each jurisdiction. IAB TCF support is coming soon at FlowConsent, while iubenda already offers one-click IAB TCF activation on all plans.

Are iubenda's legal documents worth the extra cost?

It depends on where you stand with your legal documents. If you don't yet have a professional Privacy Policy, Cookie Policy or Terms & Conditions, iubenda's generators, drafted by lawyers with thousands of pre-written clauses and automatic updates as laws change, add real value. Having these documents drafted by a lawyer would cost several thousand euros, plus translation and update fees. However, if you've already invested in professional legal documents that suit you, you'd be paying for a service you don't need, because iubenda doesn't let you take the CMP without the document generators. In that case, FlowConsent at €14.99 per month saves you €5 to €67 per month depending on the iubenda plan, or €60 to €804 per year.

What happens if I exceed page view limits with iubenda?

If you exceed the page views included in your iubenda plan, you are automatically charged a surcharge of €0.05 per 1,000 additional page views through the Usage Supplement feature. For example, if you're on the Essentials plan with 25,000 page views included and you reach 50,000 page views in the month, you are 25,000 page views over, or 25 additional units, which means a €1.25 surcharge on top of your €4.99 monthly subscription. These surcharges can add up quickly and make your monthly bill unpredictable, especially on an engaging site where visitors view many pages. FlowConsent has no such surcharges: the price stays fixed at €14.99 per month up to 100,000 sessions, whatever the number of pages viewed per visitor.

How much does each solution really cost per year for an agency managing multiple sites?

For an agency managing several client sites, the cost difference becomes very significant, because iubenda charges per site while FlowConsent includes 3 domains in the Pro plan. Take an agency managing 3 client sites, each with 30,000 monthly sessions and about 60,000 monthly page views. With FlowConsent, the agency pays €14.99 per month for all 3 sites, or €179.88 per year. With iubenda, it needs the Advanced plan at €19.99 per month for each site, because the Essentials plan allows only one language and includes only 25,000 page views. Each site generates 60,000 page views and exceeds the 50,000 included by 10,000, adding a €0.50 surcharge per site. The monthly cost per site is therefore €20.49; multiplied by 3 sites, that's €61.47 per month or €737.64 per year. FlowConsent saves €557.76 per year, or 76%.

Can I use FlowConsent or iubenda without Google Tag Manager?

Yes. Both solutions can be installed without Google Tag Manager by simply adding their script to your site's header. FlowConsent makes installation particularly simple, with a 10-minute setup and Google Consent Mode v2 activated through a simple toggle in the dashboard, without any manual parameter configuration. iubenda can also be installed without GTM by adding the Privacy Controls script directly to your HTML, with integration modules for popular CMS platforms that simplify the process further. A complete iubenda installation takes about 42 minutes, because it also includes generating and integrating the legal documents on top of the consent banner. Both solutions work without GTM, but FlowConsent is faster and more direct if you only need the CMP without legal documents.