Our verdict: for most business websites, online shops, blogs and agencies, FlowConsent is the simpler and cheaper option: free up to 25,000 sessions per month, €14.99/month after that, consent log included. UniConsent is the better choice if you are a publisher living off programmatic advertising: IAB TCF certification, GPP, a mobile SDK and large user volumes at a fixed price.
What is a CMP and why do you need one?
A Consent Management Platform (CMP) is the tool that lets a website comply with the GDPR, the ePrivacy Directive and other privacy laws such as the CCPA, LGPD or PIPEDA. In practice, it is used to:
- Display a consent banner that meets legal requirements
- Collect and record each visitor's choices
- Block non-essential cookies and trackers until consent is given
- Keep proof of consent so you can produce it during an audit
- Pass those choices on to third-party tools (Google, Microsoft, ad networks)
Without a CMP, a site that sets non-exempt advertising or analytics cookies risks fines of up to €20 million or 4% of global turnover. Since March 2024, Google has also required Consent Mode v2 to keep full use of Google Ads and Google Analytics for European visitors.
UniConsent and FlowConsent both cover these needs, but they target very different audiences. This comparison helps you work out which one fits your situation.
FlowConsent overview
What is FlowConsent?
FlowConsent is a French consent management solution positioned as an accessible alternative to premium CMPs. Its goal is to make GDPR compliance available to every website, with a professional tool that is quick to install and billed in euros.
FlowConsent's philosophy
FlowConsent focuses on the essentials: a compliant banner, automatic cookie blocking, Google Consent Mode v2 and a consent log, without the complexity of platforms built for large publishers. Billing relies on a single metric, the session, with a generous free plan for small sites.
FlowConsent's strengths
A free plan that covers most small websites
- Up to 25,000 sessions per month at no cost
- Deployed through your own Cloudflare account
- Consent log kept for 13 months
Simple pricing in euros
- €14.99/month excl. VAT for up to 100,000 monthly sessions on the Pro plan
- 3 domains and subdomains included on Pro
- Monthly billing, no currency conversion
Fast setup
- Around 10 minutes, no Google Tag Manager required
- Google Consent Mode v2 switched on with a toggle
- Microsoft UET Consent Mode supported
Automated cookie management
- Automatic cookie scanning (weekly on Free, daily on Pro)
- Catalogue of more than 7,000 known services
- Automatic cookie policy updates
- European servers for paid plans
UniConsent overview
What is UniConsent?
UniConsent is a CMP published by Transfon Ltd, a UK company active since 2017. The platform claims more than 5,000 publisher and marketer customers worldwide. It covers websites, AMP pages and mobile apps.
UniConsent's philosophy
UniConsent is built first for publishers who monetise their audience through advertising. Its positioning: full compliance with the ad industry's frameworks (IAB Europe TCF, IAB Canada TCF, Global Privacy Platform) plus tools to optimise the ad stack, at a fixed price per tier of monthly users.
UniConsent's strengths
Certifications the ad industry recognises
- IAB Europe TCF certified CMP
- Support for IAB Canada TCF and the Global Privacy Platform (GPP)
- Listed among Google-certified CMPs (TCF ID 68, web and apps)
- Google Consent Mode 2.0 and Microsoft UET Consent Mode
Tools for programmatic advertising
- Customisable IAB vendor list
- Consent-based tag loader
- Google DFP and programmatic ads support (from the Value plan)
- Custom purposes
Mobile and multi-site
- iOS, Android and Flutter mobile SDK (from the Value plan)
- Up to 3 websites on Basic, 5 websites or 1 app on Value, 20 websites or 5 apps on Pro
- WordPress, Shopify, Google Tag Manager and AMP integrations
Broad language coverage
- More than 52 languages supported
- More than 10 prebuilt banner templates
- Consent analytics and insights
UniConsent's limitations
No free plan
- The entry plan starts at £20 per month
- No permanent free tier is shown on the pricing page
Key features reserved for higher tiers
- The Consent Audit Trail is only included from the Pro plan at £200/month; below that it costs £20 per site per month as an add-on
- The mobile SDK, Google DFP and WP Consent API start with the Value plan
- User accounts are limited (up to 5 on Pro); each extra seat costs £10 per month
Pricing designed around the UK
- Reference prices in pounds sterling (euro and dollar display is available)
- Email-only support on Basic and Value
Detailed pricing comparison
FlowConsent pricing
FlowConsent uses a simple, session-based price list. Full details are on the pricing page.
Free plan (€0)
- Up to 25,000 sessions per month, deployed through your Cloudflare account
- 1 domain
- FlowConsent branding visible
- Google Consent Mode v2 and Microsoft UET Consent Mode
- 13-month consent log
- 1 cookie scan per week
Pro plan (€14.99/month excl. VAT)
Everything in Free, plus:
- Up to 100,000 sessions per month
- 3 domains and subdomains
- 90-day consent analytics
- 1 cookie scan per day
- Up to 5 languages
- 3 banners and 10 users per workspace
Enterprise plan (custom quote)
- Sessions billed according to your traffic
- Domains on request
- Unlimited banners, scans and users
- Setup handled by our team
- Priority support with a dedicated CSM
UniConsent pricing (October 2026)
UniConsent charges by monthly users and number of websites. The prices below are the pound sterling prices shown on the official pricing page, billed monthly. Annual billing saves 17%.
Basic (£20/month)
- Up to 300,000 users per month
- Up to 3 websites
- Email support
- IAB TCF, CCPA, GPP, Google Consent Mode 2.0, Microsoft UET
- 52+ languages, 10+ prebuilt banners
- Analytics, cookie scanning, custom IAB vendor list
Value (£50/month), the most popular plan
- Up to 500,000 users per month
- Up to 5 websites or 1 mobile app
- Everything in Basic, plus mobile SDK, Google DFP, Global Privacy Platform, programmatic ads support and WP Consent API
Pro (£200/month)
- Up to 2,000,000 users per month
- Up to 20 websites or 5 apps
- Everything in Value, plus Consent Audit Trail, insight data API, up to 5 user accounts and priority email support
Enterprise (custom quote)
- Unlimited users, websites, apps and accounts
- Integration service, migration support, SLA and 24/7 support
Paid add-ons
- Mobile SDK: £50 per app per month, or £500 per year
- Consent Audit Trail: £20 per site per month (up to 100,000 users), or £200 per year
- Extra seats: £10 per user per month, or £100 per year
- Privacy Portal (beta): £50 per portal per month, or £500 per year
Pricing scenarios
The two tools neither bill in the same currency nor use the same metric. Rather than quoting savings percentages that would depend on an exchange rate, here is the monthly cost (FlowConsent prices excl. VAT) of each option in a few concrete situations.
Scenario 1: small site (15,000 visits per month, 1 domain)
- FlowConsent: free (Free plan)
- UniConsent: £20/month (Basic)
- FlowConsent advantage: compliance costs nothing
Scenario 2: mid-sized site that needs proof of consent (60,000 visits per month, 1 domain)
- FlowConsent: €14.99/month excl. VAT (Pro), consent log included
- UniConsent: £20/month (Basic) + £20/month for the Consent Audit Trail, so £40/month
- FlowConsent advantage, especially if keeping consent records matters to you
Scenario 3: agency with 3 small sites (90,000 visits per month in total)
- FlowConsent: €14.99/month (Pro, 3 domains included)
- UniConsent: £20/month (Basic, 3 websites included), without audit trail
- Similar amounts; FlowConsent also includes the consent log
Scenario 4: large publisher (250,000 unique users per month)
- FlowConsent: Enterprise plan on quote
- UniConsent: £20/month (Basic, up to 300,000 users)
- UniConsent advantage: its entry plan absorbs a lot of traffic at a fixed price
Scenario 5: publisher with a mobile app
- FlowConsent: built for websites, with a mobile SDK for Android and iOS still in beta
- UniConsent: £50/month (Value, 1 app included)
- UniConsent advantage, with an SDK that also covers Flutter
In short, FlowConsent is the cheaper option up to 100,000 sessions per month and unbeatable below 25,000 sessions. Beyond that, or as soon as you need to cover a mobile app, UniConsent's tiers become very competitive.
Monthly users or sessions: what is the difference?
Monthly users (UniConsent)
- Each unique visitor is counted once per month
- A visitor who comes back 4 times = 1 user
- Favourable to sites with a loyal audience (media, news sites)
Sessions (FlowConsent)
- Each visit is counted, whatever the number of pages viewed
- A visitor who comes back 4 times = 4 sessions
- A visitor who reads 10 pages in one visit = 1 session
Example: a blog gets 40,000 unique visitors who come back 1.5 times a month on average, i.e. 60,000 sessions.
- UniConsent: 40,000 users, Basic plan at £20/month
- FlowConsent: 60,000 sessions, Pro plan at €14.99/month
UniConsent's counter is more favourable for the same traffic; above all, the width of its tiers (300,000 users from Basic) is what makes it strong at high volumes.
Installation and setup
Installing FlowConsent
Step 1: create your account (2 minutes)
- Sign up and confirm your email address
- Create your first project
Step 2: configure the banner (5 minutes)
- Pick a template, adjust colours and copy
- Review the cookie categories found by the scan
- Turn on Google Consent Mode v2 in one click
Step 3: install the script (3 minutes)
- Copy the generated script
- Paste it into your site's
<head> - Publish and test
Total: about 10 minutes, with no Google Tag Manager and no advanced technical skills.
Installing UniConsent
Step 1: create your account and choose a plan
- Sign up on uniconsent.com
- Choose Basic, Value, Pro or Enterprise
Step 2: configure the banner
- Pick one of the prebuilt templates and customise it
- Define purposes and categories
- Select your IAB vendors if you use the TCF
Step 3: integrate
- Add the script to the
<head>, through Google Tag Manager, or with the WordPress and Shopify plugins - Integrate the SDK for mobile apps
Step 4: test
- Check the Consent Mode signals and the TCF consent string
The basic installation is approachable, but configuring TCF vendors and the ad stack calls for ad tech knowledge. That is logical for a tool built for publishers.
Using UniConsent? Check what actually runs on your site. FlowConsent scans your website to detect every active third-party service, then turns the result into a compliant cookie banner in one click. Scan my site for free: no installation, no commitment, results in 1 to 3 minutes.
Feature comparison
Compliance and certifications
| Feature | FlowConsent | UniConsent |
|---|---|---|
| GDPR and ePrivacy compliance | Yes | Yes |
| Proof-of-consent log | Included from the free plan | Included on Pro, £20/site/month add-on otherwise |
| Google Consent Mode v2 | One-click activation | Yes |
| Microsoft UET Consent Mode | Yes | Yes |
| IAB Europe TCF | Coming soon | Certified |
| IAB Canada TCF and GPP | No | Yes |
| Google-certified CMP | No | Yes (ID 68) |
Verdict: UniConsent is clearly ahead on ad industry frameworks. FlowConsent covers the core of GDPR compliance and includes proof of consent at no extra cost.
Customisation and languages
FlowConsent
- Colours, fonts, copy and position customisation
- Live preview
- 28 languages available, up to 5 languages per banner on Pro
UniConsent
- More than 10 prebuilt banner templates
- More than 52 languages
- Custom purposes
Verdict: UniConsent offers broader language coverage, useful for international publishers.
Analytics
FlowConsent
- Dashboard of acceptance rates by category
- 7-day (Free) or 90-day (Pro) history
- CSV export
UniConsent
- Analytics and insights from the Basic plan
- Insight data API from the Pro plan
- Customisable IAB vendor list to manage the ad stack
Verdict: UniConsent offers more technical tooling aimed at ad tech teams.
Cookie management
FlowConsent
- Automatic scanning (weekly on Free, daily on Pro)
- Automatic classification using a catalogue of more than 7,000 services
- Automatic blocking before consent
- Automatic cookie policy updates
UniConsent
- Cookie scanning
- Consent-based tag loader
- Custom purposes
Verdict: FlowConsent automates detection and classification further, which saves time for non-technical teams.
Mobile and advertising
FlowConsent
- Built for websites
- Mobile SDK for Android and iOS, in beta
- Google Consent Mode v2 and Microsoft UET for Google Ads and Microsoft Ads
UniConsent
- iOS, Android and Flutter SDK
- AMP support
- Google DFP, programmatic ads, IAB vendor list
Verdict: for mobile apps and ad monetisation, UniConsent is the obvious choice.
Use cases: who should choose what?
Choose FlowConsent if...
- Your site gets fewer than 25,000 sessions per month. Compliance is then completely free.
- You want proof of consent without paying for an add-on. The consent log is included from the Free plan.
- You prefer paying in euros, month by month. No conversion, no annual commitment.
- You do not need the TCF today. That is the case for most business sites, shops and service websites using Google Ads, Meta or Analytics.
- You want a simple setup. 10 minutes, no GTM, Consent Mode v2 in one click.
Typical profiles: SMEs, startups, web agencies, e-commerce, blogs, Webflow and no-code sites.
Choose UniConsent if...
- You are a publisher living off programmatic advertising. IAB TCF certification and Google DFP support are essential.
- You have a mobile app. The iOS, Android and Flutter SDK is available from the Value plan.
- Your audience exceeds 100,000 visitors per month. The 300,000 and 500,000 user tiers stay at a fixed price.
- You also target Canada and the United States. IAB Canada TCF and GPP are supported.
- You need more than 5 languages. More than 52 languages are available.
Typical profiles: online media, ad-funded content publishers, app publishers, site networks.
Final verdict: our recommendation
For most websites: FlowConsent
- Free up to 25,000 sessions per month, while UniConsent has no free plan
- €14.99/month excl. VAT up to 100,000 sessions, proof of consent included
- 3 domains included on the Pro plan
- 10-minute setup and Google Consent Mode v2 in one click
- Euro pricing, monthly billing
For publishers and apps: UniConsent
- IAB Europe TCF certification and Google-certified CMP status available today
- Mobile SDK and AMP support
- Very wide user tiers for high volumes
- More than 52 languages
UniConsent is a serious, specialised solution. If programmatic advertising pays for your site, it is probably the better of the two today. For everyone else, FlowConsent delivers full GDPR compliance at a lower cost.
Try FlowConsent for free and simplify your compliance.
Summary table
| Criterion | FlowConsent | UniConsent |
|---|---|---|
| Free plan | Yes, up to 25,000 sessions/month | No |
| Entry paid price | €14.99/month excl. VAT | £20/month |
| Billing metric | Sessions | Unique users per month |
| Websites included | 1 (Free) / 3 (Pro) | 3 (Basic) / 5 (Value) / 20 (Pro) |
| Volume on entry paid plan | 100,000 sessions | 300,000 users |
| Proof of consent | Included | Pro, or £20/site/month add-on |
| Currency | Euro | Pound sterling (€ and $ display available) |
| IAB TCF | Coming soon | Certified |
| Google-certified CMP | No | Yes |
| Mobile SDK | Beta (Android, iOS) | Yes (Value and above) |
| Languages | 28 | 52+ |
| Installation | 10 min, no GTM | Script, GTM or CMS plugins |
| Support | Email and tickets, CSM on Enterprise | Email, priority on Pro, 24/7 on Enterprise |
Conclusion
The choice between FlowConsent and UniConsent mostly depends on your business model.
Choose FlowConsent if your site lives off sales, leads or content, and you want a compliant banner that is quick to install and free up to 25,000 sessions per month. The consent log, the 3 domains on Pro and euro billing make it the simplest option for SMEs and agencies.
Choose UniConsent if you are a publisher monetising your audience through programmatic advertising, if you have a mobile app, or if your audience is well above 100,000 visitors per month. Its certifications and ad tooling then justify its price.
Ready to get started?
- Try FlowConsent for free: free up to 25,000 sessions per month, no credit card required.
- See UniConsent's pricing on uniconsent.com: from £20/month.
Need help choosing? Book a demo for a free audit of your site and a personalised recommendation.