Our verdict: for most websites (SMEs, startups, agencies, e-commerce), FlowConsent offers the best value for money, with savings of 50% to 88% compared to Axeptio. Choose Axeptio only if premium design or IAB TCF certification are absolutely essential criteria for your project.
What is a CMP and why do you need one?
A Consent Management Platform (CMP) is an essential tool for complying with the GDPR and other privacy regulations (ePrivacy, CCPA, LGPD). It allows you to:
- Display a consent banner that meets legal requirements
- Collect and record user choices
- Block cookies before consent is obtained
- Keep proof of consent (consent log)
- Make user rights easier to exercise (access, modification, deletion)
Without a CMP, your website risks sanctions from the CNIL of up to €20 million or 4% of global turnover. Beyond the legal aspects, a good CMP also helps maintain your marketing performance by optimizing consent rates.
FlowConsent overview
What is FlowConsent?
FlowConsent is a French consent management solution launched in 2024, positioned as an accessible alternative to premium CMPs. The goal: make GDPR compliance accessible to everyone with a professional solution at an affordable price.
FlowConsent's philosophy
FlowConsent stands out with an "anti-premium" approach: offering all the essential GDPR compliance features without the complexity and costs of enterprise solutions. Unlike established players who charge by page view volume, FlowConsent uses a session-based model, more favorable for high-engagement sites.
FlowConsent's strengths
Simplified installation
- 10-minute setup without Google Tag Manager
- Intuitive interface for non-technical users
- Lightweight script for optimal performance
Transparent pricing
- Fixed price of €14.99/month, up to 100,000 monthly sessions
- Free plan up to 25,000 sessions/month
- 3 domains included in the Pro plan
Technical automation
- Google Consent Mode v2 activated with one click
- Automatic cookie policy updates
- Automatic scanning of new cookies
European hosting
- Servers located in Europe for GDPR compliance
- Free plan hosted on your own Cloudflare account, paid plans on our European servers
- No data transfers outside the EU
Axeptio overview
What is Axeptio?
Axeptio is a French company created in 2018, specializing in consent and user preference solutions. The platform quickly established itself in the French market thanks to its user experience and design-focused approach.
Axeptio's philosophy
Axeptio focuses on design excellence and user engagement. Their belief: a well-designed consent banner can generate higher acceptance rates while fully respecting the GDPR. The company has won several awards for its interface design.
Axeptio's strengths
Exceptional design
- Award-winning, widely recognized user interface
- Advanced graphic customization
- Elegant pre-designed templates
- Smooth, modern animations
Advanced features
- Banner A/B testing (Enterprise plans)
- Detailed analytics on consent behavior
- Cookie wall to block access without consent
- Native integrations with the main marketing tools
Complete compliance
- IAB TCF certification (Transparency & Consent Framework)
- Google Consent Mode v2 supported
- Microsoft UET Consent Mode
- Compatible with all regulations (GDPR, CCPA, LGPD)
Quality support
- French team with French-language support
- Complete, comprehensive documentation
- Regular webinars
- Active user community
- Account manager (Enterprise plans)
Axeptio's limitations
Page-view-based pricing
- A pricing model that can become very expensive at volume
- Price tiers with significant gaps
- Significant overage charges
Technical configuration
- Installation often via Google Tag Manager (more complex)
- Manual Google Consent Mode v2 configuration
- Average setup time of 30 to 60 minutes
Domain limitations
- Only 1 domain included by default on all plans
- Additional cost for each extra domain
- Less suitable for agencies or multi-site projects
Detailed pricing comparison
FlowConsent pricing
FlowConsent offers a simple, transparent pricing grid based on sessions. See the pricing page for every detail.
Free plan (€0)
- Up to 25,000 sessions/month, hosted through Cloudflare
- 1 domain included
- All the basic features
- FlowConsent mention visible
- Google Consent Mode v2
- Microsoft UET Consent Mode
- GDPR compliance, 13-month consent log
- Cookie scanning (1 scan per week)
Pro plan (€14.99/month)
Everything in Free, plus:
- Up to 100,000 sessions/month included
- 3 domains and subdomains included
- 90-day consent analytics
- 1 cookie scan per day
- Up to 5 languages
- 3 banners per workspace
- 10 users per workspace
Enterprise plan (custom quote)
- Sessions priced according to your traffic
- Domains on request
- Unlimited banners, scans and users
- Custom multilingual setup
- Full setup handled by our team
- Priority support with a dedicated CSM
Axeptio pricing (2026)
Axeptio uses pricing based on monthly page views:
Free plan (€0)
- Up to 200 visitors/month
- 1 domain included
- Consent storage
- Graphic customization
- Google Consent Mode v2
Extra Small plan (€7/month, billed annually)
- Up to 2,500 page views/month
- 1 domain included
Small plan (€29/month)
- Up to 5,000 page views/month
- 1 domain included
- TCF (IAB Transparency & Consent Framework)
- Basic statistics
- Standard support
Medium plan (€69/month), the most popular
- Up to 100,000 page views/month
- 1 domain included
- Analytics connectors
- Cookie wall
- Priority support
Large plan (€129/month)
- Up to 500,000 page views/month
- 1 domain included
- Subdomains
- Advanced statistics
- Analytics connectors
Enterprise plans (on quote)
- Custom volumes
- Multi-domain included
- A/B testing
- Advanced API
- Dedicated account manager
Comparative pricing analysis
To better understand the financial impact of each solution, let's look at a few concrete scenarios.
Scenario 1: small site (10,000 sessions or page views/month)
- FlowConsent: free (included in the free plan up to 25,000 sessions)
- Axeptio: €69/month (Medium plan, as the Small plan stops at 5,000 page views)
- FlowConsent savings: €69/month (100%)
Scenario 2: medium site (50,000 sessions or page views/month)
- FlowConsent: €14.99/month (Pro plan)
- Axeptio: €69/month (Medium plan, the Small plan stops at 5,000 page views)
- FlowConsent savings: €54.01/month (78%)
Scenario 3: large site (100,000 sessions or page views/month)
- FlowConsent: €14.99/month (still the Pro plan)
- Axeptio: €69/month (Medium plan)
- FlowConsent savings: €54.01/month (78%)
Scenario 4: very large site (500,000 sessions or page views/month)
- FlowConsent: custom pricing (Enterprise plan)
- Axeptio: €129/month (Large plan)
- FlowConsent savings: depend on your quote
Over one year, the savings are substantial:
- Small site (10k): €828 saved (completely free vs €828/year)
- Medium site (50k): €648 saved
- Large site (100k): €648 saved
- Very large site (500k): depends on your Enterprise quote
Sessions vs page views: what's the difference?
The difference between the two pricing models is crucial.
Page views (Axeptio)
- Counts each page viewed by a user
- A visitor who views 10 pages = 10 page views
- Cost increases with user engagement
- Less favorable for sites with a high pages-per-session ratio
Sessions (FlowConsent)
- Counts a complete visit, regardless of the number of pages
- A visitor who views 10 pages = 1 session
- Cost remains stable even with high engagement
- More favorable for blogs, e-commerce and media
Concrete example: an e-commerce site with 20,000 visitors/month who view an average of 5 pages per visit:
- FlowConsent: 20,000 sessions = free (under the 25,000-session limit)
- Axeptio: 100,000 page views = €69/month
- FlowConsent saves €69/month, or €828/year
Another example with 30,000 visitors/month (150,000 page views at 5 pages per visit):
- FlowConsent: 30,000 sessions = €14.99/month (Pro plan)
- Axeptio: 150,000 page views = €69/month (Medium plan)
- Axeptio is 4.6 times more expensive
Installation and setup
FlowConsent installation
Step 1: account creation
- Sign up at flowconsent.com
- Verify your email
- Create your first project
Step 2: banner configuration
- Choose a banner template
- Customize colors and text
- Configure cookie categories
- Activate Google Consent Mode v2 (a simple toggle)
Step 3: script installation
- Copy the unique script generated for you
- Paste it into your site's
<head> - Publish and test
Total: about 10 minutes
No need for Google Tag Manager, complex configuration or advanced technical skills.
Axeptio installation
Step 1: account creation (2 minutes)
- Sign up at axeptio.eu
- Verify your email
- Initial project configuration
Step 2: banner configuration (10 minutes)
- Choose a banner design
- Advanced design customization
- Configure services and cookies
- Set up consent categories
Step 3: Google Tag Manager configuration (15 minutes)
- Install the Axeptio CMP template in GTM
- Configure consent variables
- Set up consent-based triggers
- Test blocking rules
Step 4: Google Consent Mode v2 configuration (5 minutes)
- Add the manual configuration code
- Define default values (denied/granted)
- Configure wait_for_update
- Test signal transmission
Step 5: testing and validation (10 minutes)
- Check that everything works
- Test different consent scenarios
- Validate cookie categories
Total: about 45 to 60 minutes
Installation requires more advanced technical skills, especially for the GTM and GCM v2 configuration.
Using Axeptio? Check what really runs on your website. FlowConsent scans your website to detect all active third-party services and turns the result into a compliant cookie banner in one click. Scan my website for free: no installation, no commitment, results in 1 to 3 minutes.
Feature comparison
GDPR compliance and regulations
| Feature | FlowConsent | Axeptio |
|---|---|---|
| Complete GDPR compliance | Yes | Yes |
| Consent log | Yes | Yes |
| EU server hosting | Yes | Yes |
| Google Consent Mode v2 | Automatic activation | Manual configuration |
| Microsoft UET Consent Mode | Yes | Yes |
| IAB TCF | Coming soon | Certified |
Customization and design
FlowConsent
- Color and font customization
- Several banner positions available
- Basic templates included
- Text and label editing
- Real-time preview
Axeptio
- Complete advanced customization
- Exceptional, award-winning design
- Multiple premium templates
- Smooth animations and transitions
- Native dark mode
- Mobile-first design
Verdict: Axeptio excels in design and user experience.
Analytics and reporting
FlowConsent
- Consent statistics dashboard
- Acceptance rate by category
- CSV data export
- Tracking over time
- Automatic monthly reports
Axeptio
- Detailed user behavior analytics
- Interaction heatmaps
- Consent funnel
- Analytics connectors (Medium plan and above)
- A/B testing (Enterprise only)
- Customizable reports
Verdict: Axeptio offers more advanced analytics.
Cookie and service management
FlowConsent
- Automatic cookie scanning
- Automatic classification
- Catalog of more than 7,000 third-party services
- Automatic cookie policy updates
- Automatic cookie blocking before consent
Axeptio
- Weekly automatic scanning
- Manual and automatic classification
- Extended service library
- Cookie policy updates
- Cookie wall (blocks access without consent)
Verdict: similar features, with an advantage to FlowConsent on automation.
Performance and speed
FlowConsent
- Lightweight script
- Fast loading
- Cloudflare CDN worldwide
- Optimized cache
- Minimal PageSpeed impact
Axeptio
- Optimized script
- Fast loading time
- Distributed CDN
- Excellent mobile performance
- Lazy loading of resources
Verdict: comparable performance, both solutions are optimized.
Use cases: who should choose what?
Choose FlowConsent if...
- You have a limited budget. The fixed price of €14.99/month up to 100,000 sessions lets you predict your costs accurately.
- You manage multiple sites. With 3 domains included, FlowConsent is ideal for agencies or entrepreneurs running several projects.
- Your site has high engagement. The session-based model is much more advantageous if your visitors view many pages.
- You want a fast installation. The 10-minute setup without GTM is perfect if you don't have advanced technical skills.
- You want simplicity. An intuitive interface, automatic Google Consent Mode v2, no complex configuration.
- You target international markets. FlowConsent offers 28 languages and is designed for an international audience.
Typical profiles:
- SMEs and startups
- Web agencies
- Medium-volume e-commerce
- Blogs and media
- Webflow and no-code sites
- Independent developers
Choose Axeptio if...
- Design is an absolute priority. If user experience and banner aesthetics are critical, Axeptio is the best choice.
- You need IAB TCF now. If you work in programmatic advertising, IAB certification is essential.
- You want advanced analytics. Its behavioral analysis and A/B testing features are unique on the market.
Typical profiles:
- Large companies with substantial budgets
- Premium brands where design is critical
- High-value sites
- Programmatic advertising companies
- Projects requiring exceptional design
Final verdict: our recommendation
For most users: FlowConsent
Why?
- Unbeatable price: free up to 25,000 sessions/month, then only €14.99/month up to 100,000 sessions (4.6 times cheaper than Axeptio's Medium plan at €69/month)
- Ease of use: 10-minute installation, no technical skills required
- Multi-domain included: 3 domains in the Pro plan to manage several projects
- Favorable pricing model: sessions rather than page views for engaging sites
- Automatic Google Consent Mode v2: a simple toggle instead of a manual configuration
- Generous free plan: 25,000 sessions/month for free (vs only 200 visitors/month at Axeptio)
FlowConsent is the rational choice for most websites: SMEs, startups, agencies, e-commerce, blogs. The value for money is unbeatable and the tool does everything you expect from a professional CMP. Most importantly, for sites under 25,000 sessions/month, it's completely free.
For specific cases: Axeptio
Choose Axeptio if:
- Your banner design is a major strategic issue
- You absolutely need IAB TCF certification now
- You want advanced behavioral analytics and A/B testing
- You have the budget for a premium tool (more than €69/month)
Axeptio remains an excellent solution, particularly for premium brands and companies that can justify the investment through the return on consent rates that exceptional design brings.
Try FlowConsent for free and streamline your compliance.
Summary table
| Criteria | FlowConsent | Axeptio |
|---|---|---|
| Price, 10k sessions/page views | Free | €69 |
| Price, 25k sessions/page views | Free | €69 |
| Price, 100k sessions/page views | €14.99 | €69 |
| Price, 500k sessions/page views | Custom (Enterprise) | €129 |
| Pricing model | Sessions | Page views |
| Domains included | 1 (Free) / 3 (Pro) | 1 |
| Setup without GTM | Yes | Possible, but GTM recommended |
| Setup time | 10 min | 30 to 60 min |
| Automatic GCM v2 | Yes (toggle) | Manual configuration |
| IAB TCF | Coming soon | Yes |
| Design | Standard | Excellent |
| A/B testing | Coming soon (Enterprise) | Enterprise |
| Support | Email and tickets | Email, chat and account manager |
Conclusion
The choice between FlowConsent and Axeptio mainly depends on your priorities:
- Choose FlowConsent if you are looking for the best value for money (free up to 25,000 sessions), a simple installation, a generous free plan and a tool that gets the job done without frills.
- Choose Axeptio if design is paramount, you need specific advanced features (IAB TCF, A/B testing, behavioral analytics) and budget is not a constraint.
For the vast majority of websites (SMEs, startups, agencies, e-commerce), FlowConsent is the most relevant choice: complete GDPR compliance, simple installation, transparent pricing and substantial savings of 50% to 100% (completely free for small sites).
For premium brands, large media sites or programmatic advertising companies, Axeptio can justify its premium pricing through exceptional design and advanced analytics features.
Ready to get started?
- Try FlowConsent for free: free up to 25,000 sessions/month, no credit card required.
- Try Axeptio for free: free plan up to 200 visitors/month.
Need help choosing? Book a demo for a free audit of your site and a personalized recommendation.