Cookie consent, clearly explained.
Regulation, platform guides, marketing tools: everything you need to stay compliant without losing your data.
Strictly necessary cookies: what qualifies, with examples
Strictly necessary cookies are the only cookies exempt from consent. Here is the legal test, real examples, the cookies that do not qualify and how to check yours.
Read the articleHow to check Google Consent Mode v2 is working: 6 tests
Six free tests to check if consent mode is enabled and working: browser console, Tag Assistant, gcs and gcd parameters, cookies, Google Ads and GA4.
Read the articleCookie notice vs cookie banner vs cookie policy: the differences
What a cookie notice is, how it differs from a cookie banner, a cookie policy and a privacy policy, and what each one must contain under GDPR.
Read the articleWhat is a session cookie? Definition, examples and consent rules
What a session cookie is, how it works, how it differs from a persistent cookie, real examples, and when it needs consent under EU rules.
Read the articleCookie banner text: copy-ready templates for GDPR, UK and US sites
What a cookie banner text must say, with copy-ready templates by site type, button labels, category descriptions and the CCPA variant.
Read the articleWhat is a consent management platform (CMP)? Definition and how it works
A consent management platform (CMP) asks visitors for permission before cookies run, enforces their choice and keeps proof of it. Here is what a CMP does, why the law requires one, and how it works.
Read the articleGDPR cookie banner examples: best practices and templates
Compliant and non-compliant cookie banners analysed, with the layouts that work, the dark patterns regulators sanction, text templates and a full checklist.
Read the articleNext.js cookie consent and GDPR: the complete compliance guide
How to collect valid cookie consent in a Next.js app, from App Router installation and SPA navigation to Google Consent Mode v2 and server-side consent checks.
Read the articleCookie retention under GDPR: the 13-month rule explained
Cookie lifetime, consent validity and data retention are three different clocks. Here is how long each can last under GDPR and the CNIL rules, and how to configure them.
Read the articleCookieless analytics and tracking: a complete guide to measuring without consent
How to measure traffic and conversions without consent-required cookies: the exemption, cookieless tools, alternative techniques and their real limits.
Read the articleMicrosoft UET Consent Mode: the complete guide for Microsoft Advertising
Microsoft Advertising now requires a consent signal on the UET tag for visitors from the EEA, the UK and Switzerland. Here is how UET Consent Mode works, how it differs from Google Consent Mode v2 and how to set it up and test it.
Read the articleThe _ga, _gid and _gat cookies explained: purpose, lifetime and GDPR consent
What the Google Analytics cookies _ga, _ga_<container-id>, _gid and _gat actually do, how long they last, why they need consent in the EU and how Consent Mode v2 changes their behaviour.
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