FlowConsent
How it worksPricingComparisonsBlogDocumentationLog inTry FlowConsent
Try FlowConsent
Customer support

LEADtex

PreferencesOfficial website

LEADtex is a German online-marketing and lead-generation tool that increases visitor engagement through features such as callback requests and conversion optimisation. It is embedded through a website script and sets marketing and visitor-tracking cookies. Because these cookies are used for marketing rather than to operate the site, they require prior consent and must appear in your cookie banner.

Block LEADtex until consentScan my site
Overview

What does LEADtex do?

What LEADtex is

LEADtex is a German online marketing and lead generation tool that helps websites convert visitors into leads through features such as callback requests, visitor engagement and conversion optimisation. It is added to a site through a script that runs in the visitors browser. Because that script tracks visitors and supports marketing, it processes personal data and must be addressed in your privacy documentation.

What data and cookies it collects

LEADtex typically sets a marketing visitor tracking cookie to recognise visitors, a functional session cookie, and a conversion attribution cookie to link actions to campaigns. These cookies can record information such as page visits, interactions and conversion events. The marketing and attribution cookies are used for promotional purposes rather than to operate the website itself.

GDPR and ePrivacy implications

Under the ePrivacy Directive, marketing and tracking cookies are not strictly necessary, so they require prior consent before being placed on a users device. Under the GDPR, the resulting visitor tracking is a processing of personal data that needs a valid legal basis and clear information. You act as the controller for the data collected on your site and LEADtex acts as your processor.

Consent and data transfers

Because the cookies are for marketing, consent is the appropriate legal basis and the script should not run until the user accepts through your cookie banner. LEADtex states that data is processed within the European Union, so no transfer to a third country is expected, although you should verify any subprocessors named in the data processing agreement. Confirming the current setup keeps your transfer documentation accurate.

Practical compliance steps

Sign a data processing agreement with LEADtex and load the script only after marketing consent through your consent management platform. List the cookies and their durations in your cookie policy, record LEADtex as a processor, and explain the marketing purpose to users. Re scan your site after configuration changes to confirm that declining consent blocks the marketing cookies.

Compliance

LEADtex and the GDPR

LEADtex is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (GDPR Art. 6(1)(a) and ePrivacy Art. 5(3))
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive

Impact assessment (DPIA)

Because LEADtex involves marketing and visitor tracking, a screening assessment and possibly a DPIA are worth considering. Evaluate: (1) the scope of behavioural tracking and visitor profiling the tool performs; (2) whether tracking is combined with other data sources to build richer profiles; (3) the legal basis and the quality of the consent collected before cookies are set; (4) retention periods for tracking and conversion data; (5) the contractual safeguards and any subprocessors named in the data processing agreement.

Sample text for your banner

We use LEADtex to improve our marketing and to recognise returning visitors. These marketing cookies are only set if you click Accept, and you can withdraw your consent at any time.
Cookies and trackers

What LEADtex sets and contacts

Tracking method
Marketing and visitor-tracking cookies
Server location
European Union (Germany)

Cookies set (4)

NameTypeDurationPurpose
leadtex_visitorMarketingPersistent (up to 1 year)Recognises returning visitors to support marketing and visitor engagement.
leadtex_sessionFunctionalSessionMaintains the visitor session while interacting with LEADtex features.
leadtex_conversionMarketingPersistent (up to 90 days)Attributes conversions and form submissions to the originating campaign.
leadtex_prefFunctionalPersistent (up to 6 months)Stores display preferences such as whether an engagement prompt was dismissed.

Third-party domains contacted (2)

  • leadtex.de
  • app.leadtex.de
Questions

Frequently asked questions about LEADtex

Can't find your question? Write to us, we answer fast.

What cookies does LEADtex set?

LEADtex typically sets a marketing visitor tracking cookie, a functional session cookie and a conversion attribution cookie. The marketing and attribution cookies recognise visitors and link their actions to campaigns. Only the session cookie is functional, while the others are used for marketing and require consent.

Is consent required to use LEADtex?

Yes. The marketing and visitor tracking cookies LEADtex sets are not strictly necessary, so prior, informed consent is required under the ePrivacy Directive. The LEADtex script should be blocked until the user accepts marketing cookies in your banner.

What is the legal basis for processing with LEADtex?

Because LEADtex is used for marketing and visitor tracking, the appropriate legal basis is consent under GDPR Art. 6(1)(a) together with Art. 5(3) of the ePrivacy Directive. Legitimate interest is generally not suitable for this kind of tracking. Record the consent based purpose in your records of processing.

Does LEADtex transfer data outside the EU, in particular to the US?

LEADtex states that data is processed within the European Union, so no transfer to the United States is expected by default. You should still verify any subprocessors named in the data processing agreement. If a subprocessor operates outside the EU, confirm that safeguards such as Standard Contractual Clauses apply.

Do I need a DPIA for LEADtex?

Because LEADtex involves marketing and visitor tracking, you should at least run a screening assessment, and a DPIA may be required where tracking is extensive or combined with other data to profile visitors. Consider the scope of tracking, the consent quality and the retention periods. Document the outcome to demonstrate accountability.

How do I implement LEADtex compliantly?

Sign a data processing agreement with LEADtex and load its script only after the user grants marketing consent through your consent management platform. Add the cookies and their durations to your cookie policy, list LEADtex as a processor, and explain the marketing purpose. Verify that declining consent prevents the marketing cookies from being set.

Are there alternatives to LEADtex?

Other lead generation and conversion optimisation tools exist, including EU based marketing platforms and broader analytics suites with consent friendly modes. When comparing them, look at server location, the transparency of tracking and subprocessors, and how cleanly the tool can be gated behind consent. The best fit depends on your marketing goals and your data protection requirements.

How do I update my cookie policy for LEADtex?

List each LEADtex cookie with its name, type, purpose and duration, and clearly mark the marketing cookies as requiring consent. Explain that LEADtex tracks visitors for marketing and acts as your processor. Re scan your site after configuration changes so the policy matches what is actually set.

Same category

More services: Customer support

See the whole category

Tiledesk

Tiledesk is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. Tiledesk integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, Tiledesk helps organizations maintain robust websites that meet user expectations and technical requirements.

Preferences

Genesys Cloud

Genesys Cloud is a web hosting and cloud infrastructure provider delivering reliable, scalable hosting solutions for websites and applications of all sizes. It offers shared, VPS, and dedicated server options with SSD storage, global CDN, and automated backups. Genesys Cloud provides one-click deployment, managed databases, and 24/7 monitoring. With high uptime guarantees and developer-friendly tools, Genesys Cloud ensures optimal performance at scale.

Marketing

WebQnA

WebQnA is an AI-powered platform that leverages artificial intelligence and machine learning to help businesses automate processes, generate insights, and enhance digital experiences. It provides intelligent automation, natural language processing, and predictive analytics. WebQnA integrates with existing workflows and tools to deliver AI-driven optimization across marketing, customer service, and operations. With scalable infrastructure, WebQnA makes advanced AI accessible to all teams.

Preferences

Atlasmic

Atlasmic is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. Atlasmic integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, Atlasmic helps organizations maintain robust websites that meet user expectations and technical requirements.

Preferences

Comm100

Comm100 is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. Comm100 supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, Comm100 ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.

Preferences

ChatThing

ChatThing is an AI-powered platform that leverages artificial intelligence and machine learning to help businesses automate processes, generate insights, and enhance digital experiences. It provides intelligent automation, natural language processing, and predictive analytics. ChatThing integrates with existing workflows and tools to deliver AI-driven optimization across marketing, customer service, and operations. With scalable infrastructure, ChatThing makes advanced AI accessible to all teams.

Preferences

Make your site compliant today.

Free up to 25,000 sessions a month. No credit card, no commitment.

Create my bannerScan my site