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LEADtex is a German online-marketing and lead-generation tool that increases visitor engagement through features such as callback requests and conversion optimisation. It is embedded through a website script and sets marketing and visitor-tracking cookies. Because these cookies are used for marketing rather than to operate the site, they require prior consent and must appear in your cookie banner.
LEADtex is a German online marketing and lead generation tool that helps websites convert visitors into leads through features such as callback requests, visitor engagement and conversion optimisation. It is added to a site through a script that runs in the visitors browser. Because that script tracks visitors and supports marketing, it processes personal data and must be addressed in your privacy documentation.
LEADtex typically sets a marketing visitor tracking cookie to recognise visitors, a functional session cookie, and a conversion attribution cookie to link actions to campaigns. These cookies can record information such as page visits, interactions and conversion events. The marketing and attribution cookies are used for promotional purposes rather than to operate the website itself.
Under the ePrivacy Directive, marketing and tracking cookies are not strictly necessary, so they require prior consent before being placed on a users device. Under the GDPR, the resulting visitor tracking is a processing of personal data that needs a valid legal basis and clear information. You act as the controller for the data collected on your site and LEADtex acts as your processor.
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Because the cookies are for marketing, consent is the appropriate legal basis and the script should not run until the user accepts through your cookie banner. LEADtex states that data is processed within the European Union, so no transfer to a third country is expected, although you should verify any subprocessors named in the data processing agreement. Confirming the current setup keeps your transfer documentation accurate.
Sign a data processing agreement with LEADtex and load the script only after marketing consent through your consent management platform. List the cookies and their durations in your cookie policy, record LEADtex as a processor, and explain the marketing purpose to users. Re scan your site after configuration changes to confirm that declining consent blocks the marketing cookies.
Websites using LEADtex must obtain user consent under GDPR regulations.
DPIA considerations
Because LEADtex involves marketing and visitor tracking, a screening assessment and possibly a DPIA are worth considering. Evaluate: (1) the scope of behavioural tracking and visitor profiling the tool performs; (2) whether tracking is combined with other data sources to build richer profiles; (3) the legal basis and the quality of the consent collected before cookies are set; (4) retention periods for tracking and conversion data; (5) the contractual safeguards and any subprocessors named in the data processing agreement.
Sample consent text
We use LEADtex to improve our marketing and to recognise returning visitors. These marketing cookies are only set if you click Accept, and you can withdraw your consent at any time.
Third-party domains contacted
leadtex.deapp.leadtex.deCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| leadtex_visitor | Marketing | Persistent (up to 1 year) | Recognises returning visitors to support marketing and visitor engagement. |
| leadtex_session | Functional | Session | Maintains the visitor session while interacting with LEADtex features. |
| leadtex_conversion | Marketing | Persistent (up to 90 days) | Attributes conversions and form submissions to the originating campaign. |
| leadtex_pref | Functional | Persistent (up to 6 months) | Stores display preferences such as whether an engagement prompt was dismissed. |
LEADtex uses cookies for user preferences — inform visitors with a consent banner.
LEADtex typically sets a marketing visitor tracking cookie, a functional session cookie and a conversion attribution cookie. The marketing and attribution cookies recognise visitors and link their actions to campaigns. Only the session cookie is functional, while the others are used for marketing and require consent.
Yes. The marketing and visitor tracking cookies LEADtex sets are not strictly necessary, so prior, informed consent is required under the ePrivacy Directive. The LEADtex script should be blocked until the user accepts marketing cookies in your banner.
Because LEADtex is used for marketing and visitor tracking, the appropriate legal basis is consent under GDPR Art. 6(1)(a) together with Art. 5(3) of the ePrivacy Directive. Legitimate interest is generally not suitable for this kind of tracking. Record the consent based purpose in your records of processing.
LEADtex states that data is processed within the European Union, so no transfer to the United States is expected by default. You should still verify any subprocessors named in the data processing agreement. If a subprocessor operates outside the EU, confirm that safeguards such as Standard Contractual Clauses apply.
Because LEADtex involves marketing and visitor tracking, you should at least run a screening assessment, and a DPIA may be required where tracking is extensive or combined with other data to profile visitors. Consider the scope of tracking, the consent quality and the retention periods. Document the outcome to demonstrate accountability.
Sign a data processing agreement with LEADtex and load its script only after the user grants marketing consent through your consent management platform. Add the cookies and their durations to your cookie policy, list LEADtex as a processor, and explain the marketing purpose. Verify that declining consent prevents the marketing cookies from being set.
Other lead generation and conversion optimisation tools exist, including EU based marketing platforms and broader analytics suites with consent friendly modes. When comparing them, look at server location, the transparency of tracking and subprocessors, and how cleanly the tool can be gated behind consent. The best fit depends on your marketing goals and your data protection requirements.
List each LEADtex cookie with its name, type, purpose and duration, and clearly mark the marketing cookies as requiring consent. Explain that LEADtex tracks visitors for marketing and acts as your processor. Re scan your site after configuration changes so the policy matches what is actually set.