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Cookie consent, clearly explained.

Regulation, platform guides, marketing tools: everything you need to stay compliant without losing your data.

Marketing tools

TikTok Pixel and GDPR: cookies, consent and compliance

The TikTok Pixel sets marketing cookies on your site as soon as it loads. How to block it before consent, Events API, data transfers: the complete guide.

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Marketing tools

A/B testing and cookies: how to test without violating GDPR

How to run GDPR-compliant A/B tests. Cookies, consent, tools, common mistakes, and a checklist for growth teams.

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Marketing tools

Meta Pixel and GDPR: the complete guide to cookies and consent

The Meta Pixel sets advertising cookies that require prior consent in Europe. Here is how to block it until consent, handle the Conversions API and stay GDPR compliant.

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Best practices

CMP and Web Performance: What Impact on Your Core Web Vitals?

Is your CMP slowing down your site? CMP script weight benchmarks and their impact on CLS, LCP, and INP. Comparison and best practices.

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Best practices

Consent Fatigue: Why Visitors Ignore Your Cookie Banner (and How to Fix It)

Your visitors click Accept without reading your cookie banner. Discover the causes of consent fatigue and UX solutions to fix it.

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Regulation

LGPD, POPIA, PDPA, DPDPA: Managing Cookies Outside Europe

LGPD, POPIA, PDPA and DPDPA: cookie laws outside Europe require specific adjustments. Country comparison, legal bases and a checklist for your international CMP.

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Regulation

ePrivacy Regulation: what changes for cookies

The ePrivacy Regulation will replace the 2002 cookie directive. Wider tracker definitions, browser-based consent and uniform EU rules: here is what to prepare for.

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Regulation

Digital Markets Act and cookies: what changes

The Digital Markets Act (DMA) brings new rules on cookie consent and data sharing with gatekeepers. Here is how to adapt your website.

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Regulation

GDPR and cookies in 2026: what changed and what is coming

Record fines, mandatory Consent Mode v2, Digital Omnibus, automated CNIL enforcement. The complete guide to cookie and GDPR compliance in 2026.

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Marketing tools

Server-side tagging and cookies: impact on consent

Server-side tagging does not remove the consent requirement. What it actually changes, myths to avoid, and how to integrate with Consent Mode.

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Marketing tools

Consent Mode v2: basic vs advanced mode, which one to choose?

Consent Mode v2 offers two modes: basic (strict blocking) and advanced (anonymized pings). Differences, GDPR implications and choosing guide.

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Marketing tools

Consent Mode v2 and Google Ads: impact on your campaigns

Consent Mode v2 changes how Google Ads measures conversions in Europe. Basic vs advanced mode, modelled conversions, ROAS: what it means for your campaigns.

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