Cookie consent, clearly explained.
Regulation, platform guides, marketing tools: everything you need to stay compliant without losing your data.
Cookie banner text: copy-ready templates for GDPR, UK and US sites
What a cookie banner text must say, with copy-ready templates by site type, button labels, category descriptions and the CCPA variant.
Read the articleWhat is a consent management platform (CMP)? Definition and how it works
A consent management platform (CMP) asks visitors for permission before cookies run, enforces their choice and keeps proof of it. Here is what a CMP does, why the law requires one, and how it works.
Read the articleGDPR cookie banner examples: best practices and templates
Compliant and non-compliant cookie banners analysed, with the layouts that work, the dark patterns regulators sanction, text templates and a full checklist.
Read the articleNext.js cookie consent and GDPR: the complete compliance guide
How to collect valid cookie consent in a Next.js app, from App Router installation and SPA navigation to Google Consent Mode v2 and server-side consent checks.
Read the articleCookie retention under GDPR: the 13-month rule explained
Cookie lifetime, consent validity and data retention are three different clocks. Here is how long each can last under GDPR and the CNIL rules, and how to configure them.
Read the articleCookieless analytics and tracking: a complete guide to measuring without consent
How to measure traffic and conversions without consent-required cookies: the exemption, cookieless tools, alternative techniques and their real limits.
Read the articleMicrosoft UET Consent Mode: the complete guide for Microsoft Advertising
Microsoft Advertising now requires a consent signal on the UET tag for visitors from the EEA, the UK and Switzerland. Here is how UET Consent Mode works, how it differs from Google Consent Mode v2 and how to set it up and test it.
Read the articleThe _ga, _gid and _gat cookies explained: purpose, lifetime and GDPR consent
What the Google Analytics cookies _ga, _ga_<container-id>, _gid and _gat actually do, how long they last, why they need consent in the EU and how Consent Mode v2 changes their behaviour.
Read the articleThe _fbp cookie (and _fbc) explained: what it is, lifetime and GDPR consent
What the Meta cookies _fbp and _fbc contain, how long they last, how they feed the Conversions API and why they must stay blocked until your visitors consent.
Read the articleAmazon Consent Signal (ACS): the guide for Amazon Ads in Europe
What the Amazon Consent Signal is, who must send it to Amazon Ads, how it relates to IAB TCF, and how to pass amzn_ad_storage and amzn_user_data from your consent banner.
Read the articleSquarespace and Google Consent Mode v2: setup guide
Squarespace's built-in banner only covers part of Google Consent Mode v2. This guide explains what it handles, when you need a CMP, and how to set up and verify GA4 and Google Ads tags step by step.
Read the articleGDPR consent: the 7 requirements for valid consent explained
GDPR consent is only valid when it is freely given, specific, informed, unambiguous, prior, demonstrable and revocable. This guide explains each requirement, when consent is needed, and the related rules on dark patterns, ad signals and laws outside the EU.
Read the articleMake your site compliant today.
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