Cookie consent, clearly explained.
Regulation, platform guides, marketing tools: everything you need to stay compliant without losing your data.
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Cookieless analytics and tracking: a complete guide to measuring without consent
How to measure traffic and conversions without consent-required cookies: the exemption, cookieless tools, alternative techniques and their real limits.
Read the articleMicrosoft UET Consent Mode: the complete guide for Microsoft Advertising
Microsoft Advertising now requires a consent signal on the UET tag for visitors from the EEA, the UK and Switzerland. Here is how UET Consent Mode works, how it differs from Google Consent Mode v2 and how to set it up and test it.
Read the articleThe _ga, _gid and _gat cookies explained: purpose, lifetime and GDPR consent
What the Google Analytics cookies _ga, _ga_<container-id>, _gid and _gat actually do, how long they last, why they need consent in the EU and how Consent Mode v2 changes their behaviour.
Read the articleThe _fbp cookie (and _fbc) explained: what it is, lifetime and GDPR consent
What the Meta cookies _fbp and _fbc contain, how long they last, how they feed the Conversions API and why they must stay blocked until your visitors consent.
Read the articleAmazon Consent Signal (ACS): the guide for Amazon Ads in Europe
What the Amazon Consent Signal is, who must send it to Amazon Ads, how it relates to IAB TCF, and how to pass amzn_ad_storage and amzn_user_data from your consent banner.
Read the articleGoogle Signals and GDPR: privacy guide and compliance
Google Signals links GA4 sessions to Google accounts for cross-device tracking and remarketing. This guide covers the GDPR implications, how to disable it, and compliant alternatives.
Read the articleGoogle Consent Mode v2: the complete guide to understanding and implementing it
The reference guide to Google Consent Mode v2: why it is mandatory, its four parameters, basic vs advanced, a step-by-step setup with GTM and on the main platforms, and the errors to fix.
Read the articleGoogle Privacy Sandbox: Impact on Cookie Consent and Third-Party Cookies
Chrome is keeping third-party cookies and Google has retired most Privacy Sandbox APIs. Here is what actually changed, and why your consent obligations under GDPR and ePrivacy stay exactly the same.
Read the articleHubSpot and GDPR cookies: compliance guide
HubSpot sets CRM and marketing tracking cookies across multiple sessions. This guide explains how to block the HubSpot script, sign the DPA, and configure forms for GDPR compliance.
Read the articleHotjar and GDPR: cookies, session recordings and compliance
Hotjar is a behavioural analytics tool that sets tracking cookies. This guide explains why consent is mandatory and how to configure Hotjar for GDPR compliance.
Read the articleLinkedIn Pixel and GDPR: cookie compliance guide
The LinkedIn Insight Tag sets third-party advertising cookies. This guide explains why prior consent is mandatory and how to configure your site to stay GDPR compliant.
Read the articleTikTok Pixel and GDPR: cookies, consent and compliance
The TikTok Pixel sets marketing cookies on your site as soon as it loads. How to block it before consent, Events API, data transfers: the complete guide.
Read the articleMake your site compliant today.
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