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EasyWebinar

MarketingOfficial website

EasyWebinar is a US-based live and automated webinar platform used by European marketers for lead generation, product demos and online training. It loads JavaScript on registration and webinar pages, sets cookies for attendance tracking and engagement, records sessions, and processes attendee data on US infrastructure. For European publishers, EasyWebinar raises the typical webinar privacy concerns: consent for tracking, lawful basis for recordings, US transfer documentation and special category data exposure when health, financial or legal topics are discussed.

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Overview

What does EasyWebinar do?

What is EasyWebinar

EasyWebinar is a US-based webinar platform offering live and automated webinars, registration pages, chat, polls, and integrated marketing automation. European companies use it for product demos, online training and lead generation, often with attendance-based email follow-up sequences.

Cookies and data collected

EasyWebinar sets cookies like ew_session, ew_visitor, and engagement tracking pixels. It collects name, email and optional phone at registration; IP, User-Agent, attendance duration, click events and chat content during the webinar; and replay activity afterwards. Recordings may be stored indefinitely unless retention is configured.

GDPR and ePrivacy

Registration page cookies and analytics require consent under Art. 5(3) ePrivacy. The registration data is processed on contract or legitimate interest. Recording the session requires a clear notice and, ideally, an opt-in for marketing reuse of the recording. Chat content is personal data and should be deletable on request.

Data transfer to the US

EasyWebinar processes all data on US infrastructure. Transfers are covered by the 2021 SCCs and, where applicable, by EU-US DPF certification. Run a Transfer Impact Assessment. Be cautious if your webinars cover health, religion or other special category topics.

Automated webinar transparency

EasyWebinar lets you run pre-recorded sessions presented as live. Under Art. 13 GDPR transparency and consumer protection law in several EU member states, you must clearly disclose that the session is automated, ideally on the registration page itself, to avoid misleading advertising claims.

Practical compliance checklist

1. Sign the EasyWebinar DPA. 2. Block tracking cookies behind CMP. 3. Disclose recording on the registration page. 4. Clearly mark automated webinars as such. 5. Configure retention periods for recordings and chat. 6. Run a DPIA covering attendance tracking and US transfer. 7. Map all integrations (CRM, marketing automation) and document downstream data flows.

Compliance

EasyWebinar and the GDPR

EasyWebinar is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) for marketing cookies and recording of attendees; Contract performance (Art. 6(1)(b) GDPR) for providing the registered webinar; Legitimate interest (Art. 6(1)(f) GDPR) for fraud prevention
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, AI Act (for AI summarisation features), national digital event laws

Impact assessment (DPIA)

EasyWebinar processes attendee name, email, optional phone, IP, attendance duration, engagement clicks, chat content and (when enabled) full webinar recordings. Key DPIA considerations: (1) recordings can contain participants' images and voices, potentially special category data if health or politics are discussed; (2) US transfer requires SCCs and a Transfer Impact Assessment; (3) attendance-based follow-up emails rely on consent at registration; (4) the platform integrates with marketing automation tools (HubSpot, Mailchimp) which may further propagate the data; (5) automated webinars that simulate live content may raise transparency questions under Art. 13 GDPR and consumer protection law. A full DPIA is recommended for any production deployment.

Sample text for your banner

By registering for this webinar, you agree that <COMPANY> processes your name, email, and engagement data via EasyWebinar (United States) to deliver the webinar and follow-up communications. The webinar may be recorded; the recording may include your name and chat messages. You can withdraw consent at any time via privacy@<company>.com.
Cookies and trackers

What EasyWebinar sets and contacts

Tracking method
JavaScript-based webinar platform with embedded registration forms, live and automated webinar player, chat module, attendance tracking and analytics. Sets first-party and third-party cookies on attendee browsers
Server location
EasyWebinar, headquartered in the United States; primary infrastructure on AWS US regions, with global streaming CDN edges
Data transferred outside the EU
Attendee registration data (name, email, optional phone), attendance metadata, chat content and engagement metrics are transferred to EasyWebinar in the US. Transfers covered by Standard Contractual Clauses and, where applicable, EU-US Data Privacy Framework.

Cookies set (4)

NameTypeDurationPurpose
ew_sessionStrictly necessarySessionMaintains the webinar attendee session and authenticates chat messages.
ew_visitorMarketing1 yearPersistent identifier used to recognise returning attendees and attribute registrations.
ew_engagementMarketing6 monthsTracks attendance time, clicks and chat activity for engagement scoring and follow-up automation.
ew_consentStrictly necessary1 yearStores the attendee's consent preferences for recording and marketing communications.

Third-party domains contacted (4)

  • easywebinar.com
  • app.easywebinar.com
  • cdn.easywebinar.com
  • stream.easywebinar.com
Questions

Frequently asked questions about EasyWebinar

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Which cookies does EasyWebinar set?

ew_session (session, strictly necessary), ew_visitor (visitor identifier, marketing, persistent), ew_engagement (engagement tracking, marketing). All non-essential cookies require prior consent.

Do I need consent to host an EasyWebinar?

For the registration page, consent for non-essential cookies is required. For the webinar itself, contract performance covers delivery; recording and marketing tracking require additional consent.

What is the legal basis for attendee data?

Contract (Art. 6(1)(b) GDPR) for delivering the webinar; consent (Art. 6(1)(a)) for marketing follow-up and recording reuse; legitimate interest for fraud prevention.

Is data transferred to the US?

Yes. EasyWebinar processes all data in the US. Transfers covered by SCCs and DPF (when applicable). Run a TIA.

Do I need a DPIA?

Yes for production use, especially for sensitive topics (health, legal advice, finance) or large attendee numbers.

How do I run a compliant webinar with EasyWebinar?

Sign the DPA, block cookies behind a CMP, disclose recording on the registration page, mark automated webinars clearly, configure retention, document the US transfer and downstream integrations.

What EU alternatives exist?

Livestorm (France, EU hosting), Demio (US), GoToWebinar (US), Zoom Events (US with EU options), BigMarker (US). Livestorm is the EU-native default.

How do I update my cookie and privacy policies?

List EasyWebinar cookies (ew_session, ew_visitor, ew_engagement) in the cookie policy. In the privacy notice, identify EasyWebinar as a processor, disclose the US transfer with SCCs/DPF, describe recording handling and retention, and link to EasyWebinar privacy policy.

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