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BigMarker

MarketingOfficial website

BigMarker is a US-based virtual event and webinar platform providing live streaming, on-demand replays, chat, registration pages and integrated marketing automation. European organisers use it for conferences, training and lead-generation webinars. Privacy implications mirror other US webinar tools: consent for non-essential cookies, recording transparency, US transfer disclosure, and risk of attendee data combining with engagement scores.

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Overview

What does BigMarker do?

What is BigMarker

BigMarker is a US-based webinar and virtual event platform providing live, on-demand and series-based event delivery, registration pages, integrated CRM and marketing automation hooks, AI-powered transcription and engagement scoring.

Cookies and data

BigMarker sets bm_session, bm_visitor, bm_engagement cookies. Collects registration data, IP, User-Agent, attendance time, chat content, recording, and AI-derived insights.

GDPR and ePrivacy

Non-essential cookies require consent. Recording requires clear notice and ideally an opt-in for reuse. Chat content is personal data. AI transcription may fall under the EU AI Act for sensitive contexts.

Data transfers

All data processed in the US. Transfers covered by SCCs. Run a TIA.

AI features

BigMarker AI Studio includes auto-transcription, summarisation, sentiment scoring. For EU events, ensure participants are informed and opt-in where AI extracts inferences about individuals.

Compliance checklist

1. Sign BigMarker DPA. 2. Block cookies behind CMP. 3. Disclose recording. 4. Document AI features. 5. Configure retention. 6. Run a DPIA. 7. Map CRM integrations.

Compliance

BigMarker and the GDPR

BigMarker is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Contract (Art. 6(1)(b) GDPR) for delivery; Consent (Art. 6(1)(a)) for marketing cookies and recording
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, AI Act (for AI features)

Impact assessment (DPIA)

BigMarker processes registration data (name, email, organisation), IP, User-Agent, attendance metrics, chat content, recordings, and (with AI features enabled) automatic transcription. Key considerations: (1) recordings can capture special category data; (2) US transfer requires SCCs and TIA; (3) AI transcription may trigger AI Act analysis; (4) integration with CRM and marketing automation propagates data downstream. A DPIA is required for production use.

Sample text for your banner

By registering, you agree that <COMPANY> processes your data via BigMarker (United States) to deliver this webinar. The session may be recorded; the recording may include your name and chat messages. Data is transferred under Standard Contractual Clauses.
Cookies and trackers

What BigMarker sets and contacts

Tracking method
JavaScript webinar and virtual event platform with registration forms, live streaming, chat, recording and analytics
Server location
BigMarker Inc., Chicago, United States; AWS US regions
Data transferred outside the EU
Attendee data, recordings, chat content and engagement metrics transferred to BigMarker US infrastructure. Transfers covered by 2021 SCCs.

Cookies set (3)

NameTypeDurationPurpose
bm_sessionFunctionalSessionMaintains the live webinar viewer session and chat.
bm_visitorMarketing1 yearPersistent visitor identifier to recognise returning registrants and attribute engagement.
bm_engagementMarketing6 monthsTracks attention metrics (time watched, clicks, polls) for follow-up automation.

Third-party domains contacted (4)

  • bigmarker.com
  • app.bigmarker.com
  • cdn.bigmarker.com
  • stream.bigmarker.com
Questions

Frequently asked questions about BigMarker

Can't find your question? Write to us, we answer fast.

Cookies BigMarker sets?

bm_session, bm_visitor, bm_engagement. All non-essential require consent.

Consent needed?

Yes for non-essential cookies and recording/AI transcription.

Legal basis?

Contract for delivery; consent for marketing and recording reuse.

US transfers?

Yes. SCCs and DPF cover. Run a TIA.

DPIA?

Yes for production use, especially with AI features or sensitive topics.

Compliant deployment?

DPA, CMP, recording disclosure, AI participant notice, retention, DPIA, document integrations.

Alternatives?

Livestorm (France), Hopin/RingCentral Events (UK), Demio (US), Zoom Events. Livestorm is EU-native.

Policy updates?

List BigMarker cookies, identify as processor, disclose US transfer with SCCs/DPF, describe recording and AI handling.

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