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Bambuser

MarketingOfficial website

Bambuser is a Swedish live and shoppable video platform used by retailers and brands to broadcast interactive shopping shows, one to one video calls and shoppable on demand clips. Its embedded player loads third party JavaScript, sets bambuser_session and bm_uid cookies and forwards viewing, click and basket events to Bambuser servers, which makes it a third party tracker requiring prior consent under the GDPR and ePrivacy Directive.

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Overview

What does Bambuser do?

What is Bambuser?

Bambuser is a Swedish live and shoppable video SaaS founded in 2007. It powers live shopping shows, one to one consultative video calls and shoppable on demand clips for retailers and luxury brands. The platform integrates with Shopify, Magento, Salesforce Commerce Cloud, SFCC and BigCommerce, and the player is embedded on the merchant site through a small JavaScript snippet.

Cookies and identifiers

The Bambuser player writes bambuser_session and bm_uid cookies on the embed.bambuser.com domain and stores a player state in local storage. View events, click events and add to cart events are forwarded to Bambuser servers, attached to the viewer identifier. When a one to one video call is launched, voice and video streams are processed in real time.

GDPR and ePrivacy implications

Loading the player drops third party cookies and JavaScript that are not strictly necessary, so prior consent is required under Article 5(3) ePrivacy. The behavioural processing for analytics and personalisation requires a GDPR legal basis, typically consent. One to one video calls additionally process voice and video, which are personal data and may include images of children or vulnerable users.

Consent management

Block embed.bambuser.com through your CMP until consent is granted. A click to play pattern (a poster image with a play button that loads the player on click) is a frequent compliance shortcut for live shows and on demand clips. For one to one video calls, capture explicit consent with a recorded checkbox before starting the call.

Data hosting and transfers

Bambuser AB is headquartered in Stockholm and runs production on AWS in EU regions (Ireland and Frankfurt) by default, with US regions available for global plans. US transfers, when present, rely on the EU U.S. Data Privacy Framework or Standard Contractual Clauses listed in the Bambuser DPA.

Implementing Bambuser compliantly

Sign the Bambuser DPA, gate the player on a CMP signal or a click to play, request EU only data residency where available, document Bambuser AB and its sub processors in your records of processing, set retention policies on viewing events and recordings, and disclose the integration in the privacy policy.

Compliance

Bambuser and the GDPR

Bambuser is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Prior consent under Article 6(1)(a) GDPR and Article 5(3) ePrivacy: the live shopping player loads third party JavaScript, sets cookies (bambuser_session, bm_uid) and sends behavioural events linked to a viewer identifier.
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, EU U.S. Data Privacy Framework

Impact assessment (DPIA)

A DPIA can be relevant when Bambuser is integrated with the merchant CRM, when one to one video calls capture audio and video of consumers, or when behavioural data is used for personalisation and audience targeting beyond the live show.

Sample text for your banner

We use Bambuser to broadcast live and shoppable video on this site. With your consent, the Bambuser player will load on your device, store viewing cookies and forward your interactions to Bambuser AB and its sub processors. You can refuse or withdraw your consent at any time from the cookie settings.
Cookies and trackers

What Bambuser sets and contacts

Tracking method
JavaScript live shopping player (embed.bambuser.com) and SDK that streams live and shoppable video, captures viewing events, basket interactions and call to action clicks, and forwards them to Bambuser servers for analytics and CRM sync.
Server location
Bambuser AB infrastructure on AWS, with EU regions (Ireland, Frankfurt) and US regions depending on the customer plan.
Data transferred outside the EU
Viewing events and identifiers may be transferred to AWS US regions or to Bambuser US affiliates depending on the configuration, under Standard Contractual Clauses or the EU U.S. Data Privacy Framework.

Cookies set (3)

NameTypeDurationPurpose
bambuser_sessionthird_partysessionMaintains the player session and viewer state during a live show or on demand video on embed.bambuser.com.
bm_uidthird_party1 yearAnonymous viewer identifier used by Bambuser to attribute viewing events, clicks and basket interactions to the right session.
__cf_bmthird_party30 minutesCloudflare bot management cookie set on Bambuser endpoints to mitigate automated traffic during live broadcasts.

Third-party domains contacted (4)

  • embed.bambuser.com
  • cdn.bambuser.com
  • lcx-cdn.bambuser.com
  • live.bambuser.com
Questions

Frequently asked questions about Bambuser

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Which cookies does Bambuser set?

The Bambuser player writes bambuser_session and bm_uid third party cookies on embed.bambuser.com and stores a player state in local storage. Additional cookies may be set when integrating with the merchant analytics or CRM.

Does Bambuser require consent?

Yes. Loading the player drops third party cookies and JavaScript that are not strictly necessary, so prior consent is required under Article 5(3) ePrivacy. One to one video calls additionally need explicit consent for voice and video processing.

What is the legal basis?

Consent for cookies and behavioural processing. Contract performance for completing a purchase started during a live show. Consent for processing voice and video in one to one calls.

Are data transferred outside the EU?

Bambuser AB hosts on AWS, EU regions by default. Some plans, sub processors or fallback regions may involve US transfers, covered by the EU U.S. Data Privacy Framework or Standard Contractual Clauses in the DPA.

Do I need a DPIA for Bambuser?

A DPIA is recommended when one to one video calls are recorded, when behavioural data feeds personalisation across the merchant, or when the audience includes children or sensitive consumers.

How do I deploy Bambuser compliantly?

Sign the DPA, gate the player on a CMP or click to play, request EU only data residency, set retention on events and recordings, document Bambuser AB and its sub processors and disclose the integration in the privacy policy.

Are there alternatives to Bambuser?

EU friendly live shopping platforms include Caast.tv (France), Spockee (France), LiSA (Italy) or self hosted live streaming via OBS plus a custom shoppable overlay.

How do I update my cookie policy?

Add a section that names Bambuser, lists the cookies (bambuser_session, bm_uid) with purpose and duration, mentions the live shopping integration and discloses any US sub processor when applicable.

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