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Vidyard is a video platform for marketing and sales teams. It hosts and embeds videos and provides viewer level analytics, including how much of a video each person watched, and it can connect this data to CRM and marketing automation tools. To do this it sets cookies and processes IP addresses, device information, and, when integrated, identifying details. For European websites these tracking features require prior consent.
Vidyard is a video hosting and analytics platform aimed at marketing and sales teams. It lets businesses record, host, and embed videos, and it reports in detail on how each video is watched. A distinctive feature is viewer level analytics, which can connect watch behaviour to a known contact in a CRM or marketing automation system.
Vidyard sets cookies to recognise a browser and to record viewing events such as plays, watch time, and drop off points. It processes the IP address and device and browser characteristics. When the player is tied to a form, an email link, or a marketing platform, this viewing data can be associated with an identified individual, which makes the processing more sensitive.
The identifiers and viewing records are personal data under the GDPR, and the cookies that enable them fall under the ePrivacy Directive. Because Vidyard is used for marketing measurement and can profile viewers, prior consent is required, and the linking of video engagement to contact records should be transparent in your privacy notice.
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The Vidyard player should not set its analytics cookies or identify viewers until the visitor has accepted. Consent must be freely given, specific, informed, and easy to withdraw. The cleanest approach is to load the embed only after marketing consent, so that no viewer tracking happens for visitors who decline.
Vidyard processes data in the United States and Canada. Canada is covered by an adequacy decision, while transfers to the United States rely on the EU US Data Privacy Framework or on Standard Contractual Clauses. You should confirm the contractual basis and understand how viewing data flows into any connected marketing tools.
Defer the Vidyard embed until marketing consent, sign a data processing agreement, and decide whether viewer identification is necessary for your use case. Document the processing and the link to your CRM, set retention limits, and describe Vidyard and its cookies clearly in your cookie policy and privacy notice.
Websites using Vidyard must obtain user consent under GDPR regulations.
DPIA considerations
Vidyard can identify individual viewers and link video engagement to marketing and sales records, so assess whether viewing data is connected to identified people, the profiling involved, the retention, and the transfers to North America. A targeted assessment is advisable when video is tied to lead scoring.
Sample consent text
We use Vidyard to play videos and to understand how they are watched. Vidyard may set cookies and record viewing behaviour, which can be linked to our marketing records. These features run only after you accept the relevant cookies.
Third-party domains contacted
vidyard.complay.vidyard.comcdn.vidyard.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| vuid | Analytics | 2 years | Vidyard visitor identifier used to recognise a browser for video viewing analytics. |
| vidyard_session | Functional | Session | Maintains the state of the Vidyard player during the visit. |
| metrics | Analytics | 1 year | Stores video engagement metrics such as watch time and drop off points. |
Vidyard uses cookies for user preferences — inform visitors with a consent banner.
Vidyard sets a visitor identifier and analytics cookies to recognise a browser and record how videos are watched, plus a session cookie for the player. The analytics cookies are not strictly necessary and belong in the analytics or marketing category of your consent banner.
Yes. Vidyard tracks viewing behaviour and can link it to identified contacts, which requires prior consent under the ePrivacy Directive and the GDPR. Load the player or enable tracking only after the visitor accepts.
Consent under Article 6(1)(a) of the GDPR is the basis for viewer analytics and any profiling. Legitimate interest is generally not sufficient where video engagement is tied to a person and used for marketing or sales.
Yes. Vidyard processes data in the United States and Canada. Canada has an adequacy decision, while United States transfers rely on the EU US Data Privacy Framework or Standard Contractual Clauses.
A targeted assessment is advisable where viewing is linked to identified people or feeds lead scoring. Document whether viewers are identified, the profiling, the retention, and the transfers to North America.
Defer the embed until marketing consent, sign a data processing agreement, and decide whether viewer identification is needed. Disclose the tracking and the CRM link in your privacy notice and cookie policy.
Alternatives include Wistia, Vimeo, and Loom for hosting, or self hosted players. Any platform that identifies viewers and links engagement to contacts raises the same consent obligations.
List the Vidyard cookies with their purpose and duration, label the analytics ones accordingly, name Vidyard as the recipient, and mention the North American transfers. Keep it aligned with your player configuration.