Fluid Player
Open source HTML5 video player with native VAST and VPAID ad support, distributed by ExoClick and used by publishers to monetise video inventory.
What does Fluid Player do?
What Fluid Player is
Fluid Player is a free, open source HTML5 video player distributed by ExoClick S.L. (Spain, EU). It supports VAST and VPAID ad creatives natively, making it a popular choice for publishers who want to monetise video without licensing a paid commercial player.
Cookies and data
The player JavaScript itself does not set tracking cookies on the visitor browser. When VAST advertising is configured, the player calls ad servers (ExoClick, JuicyAds, programmatic exchanges) that may set behavioural advertising cookies and propagate IAB TCF consent strings to other vendors.
GDPR and ePrivacy posture
Without VAST advertising, Fluid Player does not trigger Article 5(3) ePrivacy. With VAST advertising, all the cookies set by the loaded ad partners require Article 5(3) consent and the operator must integrate IAB TCF v2.2 to propagate the consent string.
Hosting and transfers
Self host the player JavaScript or serve it from the Fluid Player CDN (ExoClick, Spain, EU). Third party ad creatives loaded through VAST may come from US ad networks and require their own SCCs and Transfer Impact Assessments.
Implementation steps
Self host the player when possible, integrate IAB TCF v2.2 for VAST advertising, block ad creatives until consent, sign DPAs with each ad partner, list every cookie loaded through the player and provide a non advertising fallback.
Fluid Player and the GDPR
Fluid Player is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
- Legal basis
- Legitimate interest (Art. 6(1)(f) GDPR) for the open source player itself when no cookies are set. Consent (Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy) for the third party advertising creatives loaded through VAST and the cookies they bring.
- Risk level
- medium
- Applicable regulations
- GDPR, ePrivacy Directive, IAB TCF v2.2, UK GDPR
Impact assessment (DPIA)
A DPIA is generally not required for the player itself. It is recommended when the operator activates VAST advertising, which loads multiple ad partners and sets behavioural advertising cookies.
Sample text for your banner
This page uses Fluid Player to play video. With your consent, advertising creatives loaded through Fluid Player may set cookies and process your data for personalised ads.
What Fluid Player sets and contacts
- Tracking method
- Open source HTML5 video player with native VAST and VPAID ad support. The player itself does not set tracking cookies, but it loads ad creatives from third party ad servers that bring their own cookies and trackers.
- Server location
- Operator chosen (the player JavaScript can be self hosted or served from the Fluid Player CDN by ExoClick S.L., Barcelona)
- Cookieless mode available
- Yes
Cookies set (2)
| Name | Type | Duration | Purpose |
|---|---|---|---|
| euconsent-v2 | first_party | 6 months | IAB TCF v2.2 consent string propagated by Fluid Player to VAST advertising partners. |
| vast_session | first_party | Session | Session identifier used by Fluid Player to deduplicate ad requests within a single playback session. |
Third-party domains contacted (3)
fluidplayer.comcdn.fluidplayer.comexoclick.com
Frequently asked questions about Fluid Player
Can't find your question? Write to us, we answer fast.
What cookies does Fluid Player set?
None directly. The player JavaScript does not write cookies. Cookies appear when the operator activates VAST advertising and ad partners load creatives.
Is consent required for Fluid Player?
Not for the player itself if no VAST ads are loaded. With VAST advertising, the loaded ad partners require Article 5(3) ePrivacy consent.
What is the legal basis for processing through Fluid Player?
Legitimate interest (Art. 6(1)(f)) for the open source player. Consent (Art. 6(1)(a)) for the VAST advertising partners.
Does Fluid Player transfer data to a third country?
The player JavaScript itself does not. Third party ad creatives loaded through VAST may transfer data to US ad networks; sign their SCCs.
Do I need a DPIA for Fluid Player?
Generally no for the player. Recommended when VAST advertising with multiple partners and behavioural cookies is activated.
How do I implement Fluid Player compliantly?
Self host the player JavaScript, integrate IAB TCF v2.2, block VAST until consent, sign DPAs with each ad partner and document every loaded cookie.
What are the alternatives to Fluid Player?
Other open source video players include Video.js, Plyr, JW Player Open Source, Shaka Player and the older MediaElement.js.
How do I update my cookie policy when adding Fluid Player?
Mention Fluid Player and ExoClick S.L. as the player publisher, then list every cookie set by the loaded VAST ad partners with name, purpose, retention and processor.
Demio
Demio is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. Demio supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, Demio ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.
Muvi
Muvi is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. Muvi integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, Muvi helps organizations maintain robust websites that meet user expectations and technical requirements.
Vidzflow
Vidzflow is a user preference and personalization service that helps websites deliver customized experiences based on individual visitor settings and choices. It manages preferences for content display, communication channels, and interaction styles. Vidzflow integrates with website platforms to remember and apply user choices consistently across sessions. With privacy-compliant preference storage, Vidzflow enhances satisfaction by ensuring tailored browsing experiences for every visitor.
SproutVideo
SproutVideo is a user preference and personalization service that helps websites deliver customized experiences based on individual visitor settings and choices. It manages preferences for content display, communication channels, and interaction styles. SproutVideo integrates with website platforms to remember and apply user choices consistently across sessions. With privacy-compliant preference storage, SproutVideo enhances satisfaction by ensuring tailored browsing experiences for every visitor.
lite-youtube-embed
lite-youtube-embed is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. lite-youtube-embed integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, lite-youtube-embed helps organizations maintain robust websites that meet user expectations.
Viloud
Viloud is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Viloud enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Viloud empowers marketing teams to achieve measurable growth.
Make your site compliant today.
Free up to 25,000 sessions a month. No credit card, no commitment.