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Bazaarvoice Curation

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Bazaarvoice Curation collects, moderates, and displays social user generated content from Instagram, TikTok, and other networks on e-commerce sites with analytics and personalisation cookies.

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Overview

What does Bazaarvoice Curation do?

What is Bazaarvoice Curation

Bazaarvoice Curation is a user generated content (UGC) tool that allows retailers and brands to discover, license, moderate, and publish social media content from Instagram, TikTok, X, and other networks directly on their product pages. The widget injects JavaScript on the retailer site, loads media from Bazaarvoice CDNs, and tracks engagement to attribute UGC to conversions. While the core display feature is functional, the personalisation and analytics modules add tracking cookies that bring the tool firmly into GDPR territory.

Cookies and data collected

Bazaarvoice sets first and third party cookies such as BVImplmain_site (configuration and feature flags, twelve months), BVBRANDID (anonymous visitor ID, twelve months), and BVBRANDSID (session, browser session). It collects IP address, device fingerprint, viewing behaviour, and conversion data. Cookies that are strictly necessary for the widget to render content may load without consent, but personalisation, analytics, and attribution cookies require prior consent.

Legal basis under the GDPR

For the UGC display itself, you can rely on contract (Art. 6(1)(b)) for the strictly necessary part. For analytics, personalisation, and attribution cookies, the legal basis is the user's consent under Art. 6(1)(a) of the GDPR combined with Art. 5(3) of the ePrivacy Directive. Display of identifiable user content from social networks also requires you to verify that the original creator has agreed to the commercial use, often via the Bazaarvoice rights request workflow.

International data transfers

Bazaarvoice is headquartered in Austin, Texas, and data is processed primarily in the US, with EU edge nodes for CDN delivery. International transfers rely on Standard Contractual Clauses and the EU, US Data Privacy Framework where applicable. You must document this in your records of processing and inform users in your privacy notice.

Practical compliance steps

Configure the Bazaarvoice widget in privacy mode until consent is captured, only enabling personalisation and analytics after acceptance. Use the bvconsent JavaScript API to pass the user's consent state. Document third party domains in your cookie policy, list Bazaarvoice as a processor, and ensure your DPA reflects the EU, US Data Privacy Framework status.

Privacy friendly alternatives

European alternatives include Photoslurp (now part of Bazaarvoice), Tagbox, and Stackla (Nosto). Self hosting UGC galleries via static media imports avoids tracking entirely. Server side rendering of curated content removes the need for client side cookies, at the cost of real time personalisation.

Compliance

Bazaarvoice Curation and the GDPR

Bazaarvoice Curation is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent for analytics and personalisation cookies (GDPR Art. 6(1)(a) and ePrivacy Art. 5(3)); contract for visible UGC display
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, EU, US Data Privacy Framework, DSA disclosure rules for influencer content

Impact assessment (DPIA)

A DPIA is recommended when the curation widget is paired with personalisation and analytics features. The risks include profiling visitors and combining first party shopping data with third party social signals.

Sample text for your banner

We use Bazaarvoice Curation to display social content from Instagram, TikTok, and other networks. With your consent, the widget can set cookies to personalise the gallery and measure engagement.
Cookies and trackers

What Bazaarvoice Curation sets and contacts

Tracking method
JavaScript widget that loads user generated content with first and third party cookies for personalisation and analytics
Server location
United States (primary) with EU edge nodes (AWS CloudFront)
Data transferred outside the EU
Bazaarvoice is a US company. Personal data may be transferred to the United States. Transfers rely on Standard Contractual Clauses and the EU, US Data Privacy Framework.

Cookies set (5)

NameTypeDurationPurpose
BVImplmain_sitethird_party12 monthsStores the Bazaarvoice implementation configuration and feature flags for the widget
BVBRANDIDthird_party12 monthsAnonymous visitor identifier used for personalisation and attribution
BVBRANDSIDthird_partySessionSession identifier for the current browsing session
BV_UAthird_party12 monthsUser agent fingerprint for analytics and bot detection
BVConsentfirst_party12 monthsStores the visitor consent state passed to Bazaarvoice

Third-party domains contacted (5)

  • bazaarvoice.com
  • display.ugc.bazaarvoice.com
  • apps.bazaarvoice.com
  • cdn.bazaarvoice.com
  • network.bazaarvoice.com
Questions

Frequently asked questions about Bazaarvoice Curation

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What cookies does Bazaarvoice Curation set?

It typically sets BVImplmain_site (twelve months, configuration), BVBRANDID (twelve months, visitor ID), BVBRANDSID (session, current visit), and analytics cookies through its analytics module. Some integrations also write to localStorage.

Is consent required for Bazaarvoice Curation?

Cookies that are strictly necessary to render the widget can load without consent, but personalisation, analytics, and attribution cookies require prior consent under Art. 5(3) of the ePrivacy Directive.

What is the legal basis for Bazaarvoice Curation?

Contract for the basic UGC display you have agreed to with users, and consent (Art. 6(1)(a) GDPR) for personalisation and analytics. You also need a lawful basis to display identifiable user content (often consent obtained via the Bazaarvoice rights workflow).

Does Bazaarvoice transfer data to the US?

Yes. Bazaarvoice is based in Austin, Texas. EU personal data may be transferred to US servers under Standard Contractual Clauses and, where applicable, the EU, US Data Privacy Framework.

Do I need a DPIA for Bazaarvoice Curation?

A DPIA is recommended when analytics and personalisation are enabled, especially for large e-commerce sites combining shopping data and UGC engagement.

How do I implement Bazaarvoice Curation compliantly?

Use the bvconsent JavaScript API to gate non essential cookies, sign a DPA with Bazaarvoice, document third party domains in your cookie policy, and ensure the rights request workflow is in place for every UGC creator.

Are there alternatives?

Yes: Photoslurp, Tagbox, Stackla (Nosto), and self hosted static UGC galleries. Each has different trade offs between automation and privacy.

How do I update my cookie policy for Bazaarvoice Curation?

Add an entry for each Bazaarvoice cookie, list the bazaarvoice.com domains, indicate retention periods, and link to the Bazaarvoice privacy policy.

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