PureClarity
PureClarity is a UK ecommerce personalisation and conversion rate optimisation platform. It analyses shopper behaviour to show personalised product recommendations, content and offers on online stores and in emails. Since it tracks individual visitor activity to tailor what each shopper sees, PureClarity typically requires prior consent under the GDPR.
PureClarity and the GDPR
PureClarity is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What PureClarity sets and contacts
The cookies of PureClarity are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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