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Personalization

Klangoo

MarketingOfficial website

Klangoo is a US-based AI content intelligence platform that analyses publisher articles to extract entities, topics and concepts, then powers semantic search, related content recommendations and audience profiling. European publishers and media groups use it to improve engagement on news and editorial sites. From a GDPR perspective, the personalisation cookies, behavioural profiling and US transfer require consent and a DPIA, particularly when the publisher qualifies as a VLOP under the EU Digital Services Act.

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Overview

What does Klangoo do?

What is Klangoo

Klangoo provides an AI content intelligence platform with semantic analysis, entity recognition, topic clustering and personalised recommendation. Publishers feed their article catalogue via API; Klangoo's engine then enriches each article and powers a recommendation widget on the storefront.

Cookies and data collected

Klangoo sets klangoo_user (visitor ID), klangoo_session, and a personalisation cookie. It collects IP, User-Agent, article reads, recommendation clicks and dwell time. It builds an interest profile per visitor for recommendation.

GDPR, ePrivacy and AI Act

Personalisation cookies require prior consent under Art. 5(3) ePrivacy. The behavioural profile may approach special category data when users repeatedly engage with health, political or religious content. Under the EU AI Act, AI-driven recommender systems on VLOP-level publishers face additional transparency obligations. Under the DSA, all VLOP publishers must offer at least one non-profiling-based recommender option.

Data transfers to the US

Klangoo is US-headquartered and processes data on AWS US infrastructure. Transfers covered by 2021 SCCs in the Klangoo Master Services Agreement. Run a Transfer Impact Assessment.

Consent management

Gate the Klangoo widget behind a CMP personalisation category. Offer a non-personalised fallback for users who refuse. Comply with DSA recommender transparency by surfacing the parameters and offering a chronological feed.

Practical compliance checklist

1. Sign Klangoo MSA and DPA. 2. Run DPIA on AI personalisation. 3. Block widget behind CMP. 4. Offer non-personalised recommendation alternative. 5. Document the US transfer. 6. For VLOP publishers, document DSA Article 38 compliance.

Compliance

Klangoo and the GDPR

Klangoo is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy) for personalisation cookies and behavioural profiling
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, AI Act (for AI-driven recommender systems on VLOPs)

Impact assessment (DPIA)

Klangoo processes article content (the publisher's data, but may contain personal data of mentioned persons), visitor browsing patterns, recommendation click-through behaviour, and audience segment derivations. Key DPIA considerations: (1) AI-driven recommendation may fall under the EU Digital Services Act recommender system transparency rules for VLOPs; (2) audience segments derived from content interaction may approach special category data when users repeatedly engage with health, political or religious content; (3) US transfer triggers Chapter V; (4) joint controllership with Klangoo for behavioural profiling. A focused DPIA covering AI-driven personalisation is recommended.

Sample text for your banner

With your consent, we use Klangoo to personalise content recommendations on our site. Klangoo processes information about which articles you read and how you interact with them to suggest related content. Data is processed in the United States under Standard Contractual Clauses. You can refuse personalisation cookies and still read our content.
Cookies and trackers

What Klangoo sets and contacts

Tracking method
AI-powered content analysis, semantic search and recommendation engine. JavaScript widget on publisher pages, server-side ingestion of article content, and API-based personalisation calls
Server location
Klangoo, Inc., New York, United States, with infrastructure on AWS US regions
Data transferred outside the EU
Visitor browsing data, content interactions and personalisation events are transferred to Klangoo servers in the United States. Transfers covered by 2021 Standard Contractual Clauses in the Klangoo MSA.

Cookies set (3)

NameTypeDurationPurpose
klangoo_userFunctional / Personalization1 yearPersistent visitor identifier used to build a content interest profile for personalised recommendations.
klangoo_sessionFunctionalSessionSession identifier for grouping page views and clicks within a single visit.
klangoo_personalizationMarketing / Personalization6 monthsStores the interest profile flags used to rank recommended articles.

Third-party domains contacted (4)

  • klangoo.com
  • api.klangoo.com
  • mwsi.klangoo.com
  • cdn.klangoo.com
Questions

Frequently asked questions about Klangoo

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Which cookies does Klangoo set?

klangoo_user (visitor ID), klangoo_session, and a personalisation cookie. All non-essential, require prior consent.

Do I need consent for Klangoo?

Yes. Personalisation cookies and behavioural profiling require prior consent under Art. 5(3) ePrivacy.

What is the legal basis?

Consent (Art. 6(1)(a) GDPR) for personalisation. Without consent, serve only non-personalised content.

Is data transferred to the US?

Yes. Klangoo is US-based, transfers covered by SCCs in the MSA.

Do I need a DPIA?

Yes for AI-driven personalisation, especially on news/editorial sites where content can reveal special category interests.

How do I implement Klangoo compliantly?

Sign MSA/DPA, block widget behind CMP, offer non-personalised alternative, document US transfer, comply with DSA Art. 38 if VLOP.

What alternatives exist?

Recombee (Czech Republic, EU hosting), Algolia Recommend (France/US, EU options), Smartocto (Netherlands), Outbrain (Israel, content discovery). Recombee is the EU-native default.

How do I update my cookie/privacy policies?

List Klangoo cookies, identify Klangoo Inc. as joint controller for behavioural profiling, disclose US transfer with SCCs, describe the recommender system and how to opt out.

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