Beyable
French onsite personalization, A/B testing and conversion optimization platform that uses a tracking script and cookies, hosted within the European Union.
What does Beyable do?
What Beyable is
Beyable is a French platform for onsite personalization, A/B testing and conversion rate optimization. It lets ecommerce and content teams tailor the experience to each visitor and test variations to improve conversions.
Beyable loads a JavaScript tag that observes visitor behaviour, assigns visitors to segments and variants, and dynamically changes content such as banners, recommendations and offers based on the visitor profile.
What data and cookies it collects
Beyable sets cookies that store a pseudonymous visitor identifier, the audience segment, the assigned A/B test variant and campaign exposure. These cookies allow the platform to deliver a consistent personalized experience across pages and visits.
The data processed typically includes pages viewed, interactions, device and browser characteristics and derived segment attributes. Because it singles out and profiles a visitor, this is personal data under the GDPR.
GDPR and ePrivacy implications
Beyable reads and writes information on the visitor's device, so the ePrivacy Directive applies and consent is generally required before the personalization and testing cookies are set.
Under the GDPR the site operator is the controller and Beyable acts as a processor. Personalization that involves behavioural profiling raises the stakes, so a data processing agreement, transparency and a defined retention period are essential.
Consent requirements
The personalization, segmentation and A/B testing cookies set by Beyable are not strictly necessary, so prior consent through a compliant consent banner is required before the tag fires.
Consent must be specific to personalization and profiling, freely given and easy to withdraw. The tag should remain blocked until the visitor accepts, and any profile built before consent should not be used.
International data transfers
Beyable is a French provider that hosts data within the European Union, so under standard configuration visitor data stays inside the European Economic Area.
Because the data stays in Europe the transfer risk is low. Operators should still confirm the hosting region in their contract and check that any sub processors remain within the European Economic Area.
Practical compliance steps
Add Beyable to your records of processing, sign the data processing agreement, and configure the tag to load only after consent through your consent management platform.
Document the personalization cookies and their durations in your cookie policy, minimise the segment attributes you build, set a proportionate retention period and review experiments to ensure they do not produce unfair outcomes.
Beyable and the GDPR
Beyable is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
- Legal basis
- Consent under the ePrivacy Directive and the GDPR for personalization, testing and behavioural tracking cookies
- Risk level
- medium
- Applicable regulations
- GDPR, ePrivacy Directive
Impact assessment (DPIA)
Beyable profiles visitors to personalize content and run experiments, so a DPIA is often warranted. Assess the scale of behavioural profiling, the segments built from visitor activity, the duration of personalization identifiers, and the impact of automated content changes, then document mitigations such as consent gating and segment minimisation.
Sample text for your banner
We use Beyable to personalize this site and to run A/B tests. With your consent, Beyable sets cookies that store a pseudonymous identifier, your segment and the test variant shown to you. You can accept or decline these personalization cookies at any time.
What Beyable sets and contacts
- Tracking method
- JavaScript tag with first party and third party cookies for personalization and A/B testing
- Server location
- European Union (France)
Cookies set (5)
| Name | Type | Duration | Purpose |
|---|---|---|---|
| by_uid | First party | 12 months | Assigns a pseudonymous identifier used for personalization and segmentation |
| by_session | First party | 30 minutes | Maintains the onsite session for campaign delivery |
| by_ab | First party | 6 months | Stores the A/B test variant assigned to the visitor for consistent experience |
| by_segment | First party | 6 months | Records the audience segment used to tailor content and offers |
| by_campaign | First party | 3 months | Tracks exposure to personalization campaigns to avoid repetition |
Third-party domains contacted (4)
beyable.comcdn.beyable.comtag.beyable.comapi.beyable.com
Frequently asked questions about Beyable
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Which cookies does Beyable set?
Beyable sets cookies for a pseudonymous visitor identifier, the audience segment, the assigned A/B test variant and campaign exposure. They keep the personalized experience consistent across pages and visits. Exact names and durations depend on the configuration, so confirm them in your deployment.
Is consent required for Beyable?
Yes. The personalization, segmentation and testing cookies are not strictly necessary, so the ePrivacy Directive requires prior consent before the Beyable tag loads. The tag should stay blocked until the visitor accepts personalization cookies in your consent banner.
What is the legal basis for processing with Beyable?
The storing and reading of cookies relies on consent under the ePrivacy Directive. The subsequent personalization and profiling generally rely on consent as well, given the behavioural nature of the processing. Record the basis in your processing documentation.
Does Beyable transfer data outside the EU, to the US in particular?
Under standard configuration no. Beyable is a French provider that hosts data within the European Union, so visitor data normally stays in the European Economic Area. Confirm the hosting region and any sub processors in your contract.
Is a DPIA needed for Beyable?
A DPIA is often warranted because Beyable profiles visitors to personalize content and run experiments. Assess the scale of profiling, the segments built and the retention of identifiers, then document mitigations such as consent gating and segment minimisation.
How do I implement Beyable compliantly?
Sign the data processing agreement, add Beyable to your processing records and gate the tag behind consent in your consent management platform. Describe the cookies in your policy, minimise segment attributes and set a proportionate retention period.
What are the alternatives to Beyable?
Alternatives include other European personalization and A/B testing platforms and privacy focused experimentation tools. The right choice depends on whether you need deep behavioural personalization or lighter testing with reduced profiling.
How do I update the cookie policy for Beyable?
List each Beyable cookie with its purpose and duration, state that it is used for personalization and A/B testing, and explain that it loads only after consent. Keep the policy aligned with your consent banner categories and review it when the configuration changes.
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