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Wolfeo

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Wolfeo is a French all in one marketing funnel platform that combines hosted landing pages, opt in forms, email and SMS automations, payment integration and a small analytics layer. It is built for solopreneurs, coaches and small businesses, with infrastructure hosted in the European Union. For EU users this is generally favourable for GDPR compliance, but Wolfeo still requires prior cookie consent on customer landing pages and a proper lawful basis for email and SMS marketing.

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Overview

What does Wolfeo do?

What Wolfeo is and how it works

Wolfeo is a French all in one marketing platform built for solopreneurs, coaches, course creators and small businesses. It bundles hosted funnels and landing pages, opt in forms, an email autoresponder, SMS automations, a checkout module and a light analytics layer. It is hosted in the European Union, which is a structural advantage for EU customers concerned with data transfers.

What data Wolfeo collects

Wolfeo collects prospect email, phone, name, custom attributes, IP address, user agent, page views on hosted funnels, opt in events, email and SMS engagement (delivery, open, click), purchase events when checkout is used, and refund or chargeback signals. Cookies on hosted landing pages identify the visitor across pages of the same funnel.

GDPR and ePrivacy implications

Wolfeo cookies set on customer landing pages fall under article 5(3) ePrivacy and need prior consent for any non strictly necessary use. Email marketing requires consent under article 6(1)(a) GDPR or the soft opt in for existing customers. SMS marketing is more strictly regulated and almost always requires explicit consent.

Consent requirements

Display a clear and granular consent notice on opt in forms with separate checkboxes for marketing email, marketing SMS and the privacy policy. Use double opt in for new subscribers in France and Germany. Make unsubscribe a one click action. Gate any non essential cookie on Wolfeo landing pages through a Consent Management Platform.

International data transfers

Wolfeo's own processing is in the EU. Optional connections to Stripe, Mailgun, Twilio or other third parties may involve transfers outside the EU. Each integration must be documented separately with the relevant SCCs and supplementary measures.

Practical compliance steps

Sign the Wolfeo DPA, document each integration that involves a third country, configure double opt in for new subscribers, enable a clear unsubscribe link, set conservative retention on inactive contacts and lead scores, list Wolfeo cookies in the cookie policy, and gate them behind consent.

Compliance

Wolfeo and the GDPR

Wolfeo is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Wolfeo cookies on customer landing pages require prior consent under article 5(3) ePrivacy. Marketing emails and SMS require either consent or the soft opt in for existing customers. Lead processing in Wolfeo runs under the customer's lawful basis (consent or legitimate interest with documented balancing test).
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, French Loi Informatique et Libertés, CNIL guidelines, BfDI for German users, AEPD for Spanish users.

Impact assessment (DPIA)

A DPIA is generally not mandatory for typical Wolfeo deployments. It becomes appropriate when Wolfeo is used to profile EU prospects at large scale, to score leads automatically with significant impact, or to combine many sources of personal data. Document opt in flows, retention, sub processors and the lawful basis per channel.

Sample text for your banner

We use Wolfeo to run our marketing funnels and send our email and SMS campaigns. Wolfeo stores its data on EU servers. The cookies dropped by Wolfeo on our landing pages only fire after your consent.
Cookies and trackers

What Wolfeo sets and contacts

Tracking method
All in one funnel and marketing automation platform. Wolfeo deploys hosted landing pages, opt in forms, email and SMS sequences and a pixel that drops first party cookies and forwards behavioural events to its EU based platform for lead nurturing and reporting.
Server location
European Union. Wolfeo is a French SaaS hosted in EU data centres, typically OVHcloud and Scaleway regions in France.

Cookies set (2)

NameTypeDurationPurpose
wolfeo_visitorpersistent6 monthsFirst party Wolfeo visitor identifier used to attribute multiple page views in a funnel to the same prospect. Requires consent.
wolfeo_sessionsessionsessionSession cookie used by Wolfeo to maintain state across pages of a funnel. Strictly necessary for funnel navigation.

Third-party domains contacted (3)

  • wolfeo.com
  • app.wolfeo.com
  • cdn.wolfeo.com
Questions

Frequently asked questions about Wolfeo

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What cookies does Wolfeo set?

Wolfeo sets a visitor identifier cookie and a session cookie on hosted funnel pages. When checkout is used, it can set additional cookies tied to the cart and the order. Strictly necessary cookies (session, CSRF) can run without consent. Any visitor identifier or marketing related cookie requires prior consent.

Does Wolfeo require consent?

Yes for non strictly necessary cookies on hosted landing pages, for marketing emails to cold prospects, and almost always for marketing SMS. Strictly necessary cookies (session, anti CSRF) do not require consent.

What is the legal basis for Wolfeo?

Cookies on landing pages: consent under article 5(3) ePrivacy. Email marketing: consent or the soft opt in for existing customers. SMS marketing: explicit consent in most cases. Transactional emails (receipts, password reset) rest on performance of contract.

Where is Wolfeo data stored?

Wolfeo is a French SaaS hosted in the European Union, typically on French cloud providers. Customer and prospect data stays in the EU for Wolfeo core processing. Some optional integrations (Stripe, Mailgun, Twilio) may move data outside the EU and need separate transfer safeguards.

Do we need a DPIA for Wolfeo?

Typical Wolfeo deployments do not require a DPIA. It becomes appropriate when Wolfeo is used to profile prospects at scale, score leads automatically with significant impact or combine many data sources. Document the flow, retention, sub processors and lawful basis per channel.

How do we implement Wolfeo compliantly?

Sign the DPA, configure double opt in for new subscribers in France and Germany, separate consent for email and SMS, list Wolfeo cookies in the cookie policy, gate them behind a Consent Management Platform, set retention on inactive leads and document each third party integration.

What alternatives to Wolfeo exist?

Alternatives include Systeme.io (EU), Learnybox (EU), Podia, Kajabi, Kartra, ClickFunnels, GetResponse and Brevo. From a transfer perspective, EU based platforms such as Systeme.io and Learnybox are the closest equivalents to Wolfeo.

How do we update the cookie policy when using Wolfeo?

List Wolfeo session and visitor cookies, the purposes (funnel navigation, attribution, checkout) and the legal basis (consent for non essential ones, strictly necessary for the rest). Refresh the policy when adding integrations such as Stripe Checkout or analytics tools.

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