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Marketing

Bookboost

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Bookboost is a hospitality Customer Data Platform (CDP) and unified inbox for hotels, used to centralise guest data, send marketing messages and operate live chat and chatbot interactions.

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Overview

What does Bookboost do?

What is Bookboost

Bookboost is a hospitality first Customer Data Platform that gives hotels a unified inbox, marketing automation, and a chatbot. It connects to Property Management Systems and booking engines to centralise guest data, then deploys a JavaScript widget on the hotel website to chat with prospects, capture booking intent, and trigger personalised follow up messages. Because Bookboost handles guest identity and behavioural signals, the GDPR fully applies.

Cookies and data collected

Bookboost sets first party cookies including bb_visitor (twelve months) and bb_session (session) to recognise returning visitors and link chat conversations to guest profiles. It also reads UTM parameters into bb_utm (thirty days). When integrated with marketing automation, the widget may set additional cookies tied to email and SMS campaigns.

Legal basis under the GDPR

For booking related communications and reservation management, the legal basis is contract performance (Art. 6(1)(b)). For marketing automation, personalisation, and behavioural tracking, the basis is consent (Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy). Marketing emails or SMS to past guests require a separate Art. 13 ePrivacy consent or fall under the soft opt in for similar services.

International data transfers

Bookboost is headquartered in Sweden and hosts production data in EU regions (typically AWS Stockholm). Some sub processors used for support tooling may be outside the EEA; Standard Contractual Clauses cover those transfers. Confirm the up to date sub processor list with your account manager.

Practical compliance steps

Sign a DPA with Bookboost, block marketing cookies until consent is captured, configure data retention in line with hospitality industry rules (typically two to seven years for reservation records), and use the segmentation features only on lawful audiences. Document consent for each marketing channel separately.

Alternatives

European hospitality CDPs include Hotelchamp, Revinate (with EU instances), and Salesforce Marketing Cloud Hospitality. Open source guest CRMs and direct email tools (Brevo, GetResponse) offer more granular control at the cost of integration depth.

Compliance

Bookboost and the GDPR

Bookboost is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent for marketing cookies (GDPR Art. 6(1)(a) and ePrivacy Art. 5(3)); contract for booking related processing
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive

Impact assessment (DPIA)

A DPIA is recommended when Bookboost is connected to a Property Management System, marketing automation, and analytics, because guest profiles are enriched at scale.

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We use Bookboost to manage messaging and guest communications. With your consent, Bookboost may set cookies to recognise you and send personalised marketing.
Cookies and trackers

What Bookboost sets and contacts

Tracking method
JavaScript chat widget and tracking SDK with first party cookies, guest data integration with PMS
Server location
European Union (Sweden, AWS Stockholm region)

Cookies set (4)

NameTypeDurationPurpose
bb_visitorfirst_party12 monthsPseudonymous visitor identifier for guest recognition
bb_sessionfirst_partySessionSession identifier for chat conversations
bb_utmfirst_party30 daysCaptures UTM parameters and attribution sources
bb_chat_statefirst_party30 daysStores chat widget state and conversation reference

Third-party domains contacted (3)

  • bookboost.io
  • app.bookboost.io
  • widget.bookboost.io
Questions

Frequently asked questions about Bookboost

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What cookies does Bookboost set?

First party cookies bb_visitor (twelve months), bb_session (session), bb_utm (thirty days), and bb_chat_state (thirty days).

Is consent required for Bookboost?

Consent is required for marketing automation and tracking cookies. The booking related communications run on contract performance.

What is the legal basis for Bookboost?

Contract for reservation related processing, consent for marketing and tracking, separate ePrivacy consent for marketing emails and SMS.

Does Bookboost transfer data outside the EU?

Primarily no. Data is hosted in the EU (Sweden, AWS Stockholm). Some sub processors may be outside the EEA under SCCs.

Do I need a DPIA?

A DPIA is recommended when integrating Bookboost with PMS, marketing automation, and analytics at scale.

How do I implement Bookboost compliantly?

Sign a DPA, block marketing cookies until consent, configure retention, document each consent and channel separately.

Are there alternatives?

Hotelchamp, Revinate (EU instances), Salesforce Marketing Cloud Hospitality, Brevo or GetResponse for direct email.

How do I update my cookie policy for Bookboost?

List the bb_ cookies with names, purpose, and duration. Mention bookboost.io and the related sub domains.

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