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Marketing

Plezi

MarketingOfficial website

Plezi is a French B2B marketing automation platform combining contact database, email campaigns, landing pages, lead scoring and content recommendations. Its tracking script sets the plezi_visitor_id and plezi_session cookies, captures page views and form submissions and identifies leads when their email is collected. As a marketing tool, it requires prior consent under the GDPR and the ePrivacy Directive, but EU hosting on OVHcloud removes the third country transfer risk.

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Overview

What does Plezi do?

What is Plezi?

Plezi is a French B2B marketing automation platform created in 2015 and headquartered in Paris. It is built around content driven inbound marketing for B2B and offers contact database, email campaigns, landing pages, smart forms, lead scoring, content recommendations and CRM integrations (Salesforce, HubSpot, Pipedrive). Plezi positions itself as a European GDPR friendly alternative to US marketing automation suites.

Cookies and identifiers

The Plezi script writes plezi_visitor_id (long term identifier) and plezi_session (session) on the publisher domain. When a lead submits a smart form, Plezi links the visitor identifier with the email and the contact record, turning the previously anonymous browsing into identifiable B2B leads.

GDPR and ePrivacy implications

The Plezi cookies are not strictly necessary; Article 5(3) ePrivacy requires prior consent. Lead scoring and behavioural segmentation fall under the GDPR and need a clear legal basis (consent for prospects, soft opt in for similar product emails to existing B2B customers under PECR/LCEN).

Consent management

Block the Plezi tracker through your CMP until consent is given. Use Plezi smart forms with explicit consent text and clearly separated opt ins for newsletters and partner communications. Document the consent in the contact record and propagate withdrawal to the lead scoring and email automation flows.

Hosting and data transfers

Plezi hosts its production environment on OVHcloud French data centres (Roubaix, Strasbourg). All EU contact data stays in France. Some sub processors (transactional email providers, CRM integrations) may involve transfers, listed in the Plezi DPA with the corresponding legal mechanism (EU U.S. Data Privacy Framework or Standard Contractual Clauses).

Implementing Plezi compliantly

Sign the Plezi DPA, gate the tracker on consent, configure smart forms with clear consent capture, set retention periods on inactive contacts, document Plezi as a processor in your records of processing and update the privacy policy with the EU hosting and the cookies.

Compliance

Plezi and the GDPR

Plezi is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Prior consent under Article 6(1)(a) GDPR and Article 5(3) ePrivacy: Plezi is a marketing automation tool that writes tracking cookies, performs cross visit tracking and identifies leads via email submission.
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, French Data Protection Act, EDPB Adtech recommendation

Impact assessment (DPIA)

A DPIA is generally not mandatory for standard newsletter and lead scoring use cases. It can be relevant when behavioural scoring drives automated decisions, when sensitive segments are built or when a large volume of EU contacts is processed.

Sample text for your banner

We use Plezi for our B2B marketing automation. With your consent, Plezi will set tracking cookies on your device, link your visits to your contact record and send you marketing emails. The data is hosted by Plezi on OVHcloud servers in France. You can refuse or withdraw your consent at any time from the cookie settings.
Cookies and trackers

What Plezi sets and contacts

Tracking method
JavaScript tracker (plezi.co / app.plezi.co) loaded on B2B websites and landing pages, plus form embeds and email tracking pixels. The tracker writes plezi_visitor_id and plezi_session cookies, captures page views and form submissions and forwards them to the Plezi marketing automation backend.
Server location
Plezi infrastructure on OVHcloud, with primary data centres in France (EU).

Cookies set (2)

NameTypeDurationPurpose
plezi_visitor_idfirst_party1 yearLong term identifier set by the Plezi tracker on the publisher domain to recognise B2B visitors across sessions and link them to a contact record after form submission.
plezi_sessionfirst_partysessionStores the current Plezi session state used to group page views and form submissions into a coherent visit.

Third-party domains contacted (4)

  • app.plezi.co
  • plezi.co
  • cdn.plezi.co
  • tracking.plezi.co
Questions

Frequently asked questions about Plezi

Can't find your question? Write to us, we answer fast.

Which cookies does Plezi set?

The Plezi script writes plezi_visitor_id (long term identifier) and plezi_session (session) on the publisher domain. Smart forms can also set short lived cookies to remember partially completed steps.

Does Plezi require consent?

Yes. The cookies are not strictly necessary, the platform tracks visits across the website and identifies leads via email submission, so prior consent is required under Article 5(3) ePrivacy.

What is the legal basis?

Consent for cookies, profiling and prospect emails. Soft opt in based on legitimate interests can apply to similar product emails to existing B2B customers under PECR/LCEN.

Are data transferred outside the EU?

Plezi hosts on OVHcloud in France, so no transfer outside the EU for the core platform. Some sub processors may generate transfers, listed in the DPA with the corresponding legal mechanism.

Do I need a DPIA for Plezi?

Generally no for standard newsletter and lead scoring use cases. A DPIA is recommended when scoring drives automated decisions, sensitive segments are built or large volumes of EU contacts are processed.

How do I deploy Plezi compliantly?

Sign the DPA, gate the tracker on consent, configure smart forms with clear consent capture, set retention periods on inactive contacts, and document the EU hosting and the cookies in the privacy policy.

Are there alternatives to Plezi?

Other EU based marketing automation platforms include Brevo (formerly Sendinblue, France), MailerLite (Lithuania), ActiveCampaign EU, GetResponse (Poland) or self hosted Mautic.

How do I update my cookie policy?

Add a section that names Plezi, lists the cookies (plezi_visitor_id, plezi_session) with purpose and duration, mentions the email automation and confirms the EU hosting on OVHcloud.

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