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Marketing

Freedomkit

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Freedomkit is a marketing automation and lead generation toolkit that uses JavaScript widgets, first party cookies and tracking pixels to capture leads and measure campaign performance.

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Overview

What does Freedomkit do?

What is Freedomkit

Freedomkit is a marketing automation and lead generation suite that helps organisations capture, qualify, and convert prospects. It provides drag and drop landing pages, form embeds, email campaigns, and lightweight CRM features. Implementations on a website inject a JavaScript widget that loads forms, tracks campaign sources, and stores a first party cookie. Because that cookie collects identifying information linked to a person, the GDPR and the ePrivacy Directive apply.

Cookies and data collected

Freedomkit typically sets first party cookies such as fk_session (browser session) and fk_uid (twelve months) to identify returning visitors and attribute conversions. It also reads UTM parameters and stores them in fk_campaign for thirty days. The data submitted via Freedomkit forms (name, email, phone) is sent to Freedomkit servers and is considered personal data under the GDPR.

Legal basis under the GDPR

For the lead form processing itself (when the visitor freely submits their data), consent (Art. 6(1)(a)) or contract (Art. 6(1)(b) for pre contractual steps) can apply. For the tracking cookies and pixels, the basis is consent under Article 5(3) ePrivacy combined with Art. 6(1)(a) GDPR. Marketing emails to leads also require separate consent under ePrivacy Art. 13.

International data transfers

Freedomkit servers may be located in Brazil or in AWS regions globally. Brazil currently lacks a Commission adequacy decision under the LGPD, so transfers require Standard Contractual Clauses and a Transfer Impact Assessment. Inform users in your privacy notice.

Practical compliance steps

Sign a Data Processing Agreement with Freedomkit, gate the analytics and marketing cookies behind your CMP, store consent proof for each lead with timestamp and copy of the form fields, and configure data retention policies that respect Art. 5(1)(e) of the GDPR (no indefinite storage).

Privacy friendly alternatives

European alternatives include Brevo (Sendinblue), GetResponse EU, ActiveTrail, and Mailjet. Self hosted form tools such as Formspree EU or Tally allow lead capture without persistent tracking cookies.

Compliance

Freedomkit and the GDPR

Freedomkit is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (GDPR Art. 6(1)(a) and ePrivacy Directive Art. 5(3)) for tracking; contract for service delivery
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, LGPD

Impact assessment (DPIA)

A DPIA is recommended when Freedomkit is used at scale for lead capture and behavioural marketing, especially if cross channel profiling features are enabled.

Sample text for your banner

We use Freedomkit to manage lead capture and marketing campaigns. With your consent, Freedomkit may set cookies, store form data, and track campaign performance.
Cookies and trackers

What Freedomkit sets and contacts

Tracking method
JavaScript widget with first party cookies, lead capture forms, and campaign tracking pixels
Server location
Brazil and global cloud (AWS)
Data transferred outside the EU
Freedomkit is operated from Brazil with cloud hosting on AWS regions worldwide. Transfers from the EU rely on Standard Contractual Clauses.

Cookies set (4)

NameTypeDurationPurpose
fk_sessionfirst_partySessionSession identifier for the current visit
fk_uidfirst_party12 monthsPseudonymous visitor identifier for returning users
fk_campaignfirst_party30 daysCaptures UTM parameters and the originating campaign
fk_leadfirst_party6 monthsStores submitted lead data and consent timestamp

Third-party domains contacted (3)

  • freedomkit.com
  • app.freedomkit.com
  • tracking.freedomkit.com
Questions

Frequently asked questions about Freedomkit

Can't find your question? Write to us, we answer fast.

What cookies does Freedomkit set?

First party cookies such as fk_session (session), fk_uid (twelve months), fk_campaign (thirty days), and fk_lead (six months). All are used for lead tracking, attribution, and consent storage.

Is consent required for Freedomkit?

Consent is required for the tracking cookies (Art. 5(3) ePrivacy). The form submission itself can rely on contract or consent depending on the use case. Marketing emails require separate consent.

What is the legal basis for Freedomkit?

Consent for cookies and marketing emails (Art. 6(1)(a) GDPR plus ePrivacy). Contract or consent for the form data (Art. 6(1)(a) or 6(1)(b) GDPR).

Does Freedomkit transfer data outside the EU?

Yes. Servers are in Brazil and global AWS regions. Use SCCs plus a TIA for the Brazil transfer.

Do I need a DPIA for Freedomkit?

A DPIA is recommended for large scale lead capture with profiling features, especially cross channel marketing.

How do I implement Freedomkit compliantly?

Sign a DPA, block tracking cookies until consent, store consent proof, configure retention policies, and inform users in your privacy notice.

Are there European alternatives?

Brevo (Sendinblue), GetResponse EU, ActiveTrail, Mailjet, Formspree EU, Tally.

How do I update my cookie policy for Freedomkit?

List each Freedomkit cookie with its name, purpose, and duration. Mention the Brazilian transfer with the safeguards used.

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