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Marketing

KeaBuilder

MarketingOfficial website

KeaBuilder is a US based all in one website and funnel builder that hosts the landing pages, sales funnels, email automations and membership areas of online businesses. It injects tracking scripts on every published page, captures form submissions and integrates with Google Analytics, Meta Pixel and several email service providers. Because the builder hosts visitor data in the United States and adds third party cookies, GDPR compliant deployment requires a Consent Management Platform and explicit consent for marketing tracking.

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Overview

What does KeaBuilder do?

What is KeaBuilder

KeaBuilder is an all in one website, sales funnel and membership platform operated from the United States. It targets entrepreneurs, coaches, course creators and small e commerce brands by combining a drag and drop page editor, sales funnels with upsell and downsell logic, email marketing, membership areas and analytics. Pages are hosted on the operator infrastructure and served from a global CDN.

What data does KeaBuilder collect

KeaBuilder collects visitor data through forms (name, email, phone, address, custom fields), behavioural data on funnels (pages viewed, time spent, drop off), IP addresses, user agents, UTM parameters, click identifiers, integration payloads sent to advertising pixels, and order or membership data once a transaction is processed.

GDPR and ePrivacy implications

KeaBuilder is a third party processor. Strictly necessary cookies (cart, login, anti CSRF) are exempt from consent under Art. 5(3) ePrivacy. Marketing cookies, advertising pixels embedded by users in their funnels, and behavioural analytics fall under the consent obligation. The operator is the controller of the data collected on the published pages.

Consent requirements

Add a Consent Management Platform on the KeaBuilder pages and block third party integrations (Google Analytics, Meta Pixel, retargeting pixels) until consent is granted. Use a custom code block to inject the CMP snippet across all pages and confirm that cookies are not set before the visitor interacts with the banner.

Data transfers outside the EU

KeaBuilder hosts data in the United States. Operators rely on the EU US Data Privacy Framework, complemented by Standard Contractual Clauses with KeaLabs LLC and a Transfer Impact Assessment. Where possible, configure data minimisation (no IP storage, hashed identifiers) to mitigate residual risks identified in Schrems II.

Practical compliance steps

Sign the KeaBuilder DPA and SCCs, document KeaBuilder in your Article 30 register, integrate a CMP, configure your funnel forms to log consent, set retention rules for leads and members, and publish a privacy notice that lists every active integration. Review Funnel by Funnel to disable retargeting pixels on regulated content.

Compliance

KeaBuilder and the GDPR

KeaBuilder is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) is required for any optional cookie added by KeaBuilder integrations and for marketing follow up performed through the platform. Strictly necessary cookies for the page builder admin and for cart functionality are exempt under Art. 5(3) ePrivacy.
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, TDDDG, LSSI CE, CCPA/CPRA, EU US Data Privacy Framework, Schrems II

Impact assessment (DPIA)

A DPIA is recommended when KeaBuilder is used at scale to capture leads in regulated sectors (health, finance, real estate), when integrated with advertising pixels for retargeting, or when stored visitor data drives automated decision making.

Sample text for your banner

Our website is built and hosted with KeaBuilder, a US based funnel platform. Marketing cookies and third party integrations (Google Analytics, Meta Pixel) are only loaded after you give your consent. Your personal data may be transferred to the United States.
Cookies and trackers

What KeaBuilder sets and contacts

Tracking method
Client side JavaScript snippets injected by the website builder, first party and third party tracking cookies, form capture pixels, integration with Google Analytics 4, Meta Pixel and various email marketing tools, and a backend that hosts the published pages.
Server location
United States. KeaBuilder is operated by KeaLabs LLC from the United States and hosts published websites on US cloud providers, with edge caching points worldwide.
Data transferred outside the EU
Personal data of visitors is transferred to the United States. Operators must rely on the EU US Data Privacy Framework and Standard Contractual Clauses, supplemented by a Transfer Impact Assessment as required since Schrems II.

Cookies set (4)

NameTypeDurationPurpose
kea_sessStrictly NecessarySessionMaintains the editor session and the published page session for logged in members.
kea_visitorMarketing1 yearUnique KeaBuilder visitor identifier used to attribute funnel interactions and conversions.
kea_funnelMarketing30 daysStores the funnel step and the click identifier from incoming marketing campaigns for upsell logic.
kea_cartStrictly Necessary30 daysPersists the order content during the checkout phase.

Third-party domains contacted (3)

  • keabuilder.com
  • app.keabuilder.com
  • cdn.keabuilder.com
Questions

Frequently asked questions about KeaBuilder

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Which cookies does KeaBuilder set?

KeaBuilder sets a session cookie for editor and member areas (strictly necessary), a visitor identifier and a funnel tracking cookie (marketing, requires consent), and a cart cookie during checkout (strictly necessary). It also injects cookies from third party integrations configured by the operator.

Is consent required to deploy KeaBuilder on a European website?

Strictly necessary cookies for cart, membership login and editor sessions are exempt. Marketing cookies, Google Analytics, Meta Pixel and any retargeting tag configured in the funnel require prior consent under Art. 5(3) ePrivacy.

What is the legal basis for storing customer data in KeaBuilder?

Performance of a contract (Art. 6(1)(b)) for orders, memberships and product delivery. Legitimate interest (Art. 6(1)(f)) for fraud prevention. Consent (Art. 6(1)(a)) for marketing automation, behavioural profiling and email follow up.

Does KeaBuilder transfer data outside the European Union?

Yes. The platform is hosted in the United States by KeaLabs LLC. Operators rely on the EU US Data Privacy Framework and Standard Contractual Clauses, and must document a Transfer Impact Assessment for high risk processing.

Is a DPIA required when using KeaBuilder?

A DPIA is appropriate when KeaBuilder captures sensitive data (health, financial advice, religion), is used at scale for retargeting, or feeds automated decision making. It is mandatory under Art. 35 GDPR when processing presents a high risk to data subjects.

How do I implement KeaBuilder in a GDPR compliant way?

Integrate a Consent Management Platform that blocks third party tags, sign the KeaBuilder DPA and SCCs, set retention rules for leads, members and orders, restrict admin access with MFA, and update your privacy notice to mention KeaLabs LLC, the US transfer and the integrations enabled.

Are there European alternatives to KeaBuilder?

Yes. Systeme.io (France), Builderall (Brazil with EU options), Webflow (US but with EU regions) and open source stacks based on WordPress with Elementor offer comparable functionality with the option to host inside the EU.

How do I update my cookie policy after deploying KeaBuilder?

List each KeaBuilder cookie and each third party tag added through the funnel editor. Disclose KeaLabs LLC as a sub processor located in the United States. Re trigger the consent banner so existing visitors can review the updated list of cookies and integrations.

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