Bluecore
Bluecore is a retail marketing technology platform that helps online retailers identify shoppers and send personalized emails and messages based on their browsing and purchases. Its script on a store's website collects behavioral data about visitors for marketing purposes, so it generally requires prior consent under the GDPR.
Bluecore and the GDPR
Bluecore is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What Bluecore sets and contacts
The cookies of Bluecore are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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