AttractROI
AttractROI is a US-based marketing automation platform built on GoHighLevel that provides landing pages, funnels, lead capture forms, CRM, appointment booking, email/SMS campaigns, pipeline management, and ad reporting. The platform sets tracking cookies, collects extensive personal data through forms and surveys, and processes all data in the United States. Consent is required for all tracking and marketing features. SCCs or the EU-US Data Privacy Framework are needed for lawful data transfers.
What does AttractROI do?
What Is AttractROI?
AttractROI is a US-based marketing automation platform built on GoHighLevel infrastructure. It provides a comprehensive suite of tools for digital marketing: landing page builder, sales funnels, lead capture forms, surveys, appointment booking calendar, CRM with pipeline management, multi-channel follow-up campaigns (email and SMS), Stripe payment integration, and a dashboard with Google and Facebook ad reporting. The platform is primarily used in real estate marketing but serves businesses across various industries seeking to convert website visitors into clients.
Cookies and Data Collection
AttractROI sets multiple cookies for visitor identification, session management, conversion tracking, and marketing attribution. The platform collects extensive personal data through forms and surveys (names, emails, phone numbers, addresses), tracks visitor behaviour across pages and funnels, captures appointment booking data, and processes payment information via Stripe. Automated multi-channel follow-up campaigns send emails and SMS messages to captured leads, requiring explicit consent under both GDPR and telecommunications regulations.
GDPR and ePrivacy Implications
AttractROI presents significant GDPR compliance challenges for European deployments. The platform processes personal data at scale, performs automated lead scoring and profiling, sends automated marketing communications, and stores all data in the United States. Website operators using AttractROI must obtain explicit consent for tracking cookies, form submissions, and marketing communications. The automated follow-up campaigns constitute direct marketing under GDPR and require separate opt-in consent. A Data Processing Agreement must be established with AttractROI/GoHighLevel.
Data Transfers to the United States
All data processed by AttractROI is stored and processed in the United States. Under GDPR Chapter V, a valid transfer mechanism is required. Options include Standard Contractual Clauses (SCCs) or verification that GoHighLevel (the underlying platform) participates in the EU-US Data Privacy Framework. Website operators must conduct a Transfer Impact Assessment and document the legal basis for the transfer in their Records of Processing Activities.
Consent Requirements
Multiple layers of consent are required: cookie consent before loading tracking scripts, explicit opt-in for lead capture forms, separate consent for email marketing communications, and separate consent for SMS communications (also required under TCPA in the US). Configure your CMP to block AttractROI scripts until consent is given. Include clear consent checkboxes on all forms with links to your privacy policy.
Practical Compliance Steps
Block AttractROI scripts in your CMP until cookie consent is obtained. Add GDPR-compliant consent checkboxes to all forms with links to your privacy policy. Implement double opt-in for email marketing lists. Obtain separate SMS consent with clear disclosure. Establish a DPA with AttractROI/GoHighLevel. Conduct a DPIA before processing EU personal data. Document the US data transfer legal basis. Implement data subject rights procedures (access, deletion, portability) within the platform. Review and configure data retention periods.
AttractROI and the GDPR
AttractROI is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
- Legal basis
- Consent (Art. 6(1)(a) GDPR) required for marketing tracking cookies, lead capture forms, and automated follow-up communications. Contract performance (Art. 6(1)(b)) may apply for appointment booking and service delivery initiated by the user.
- Risk level
- high
- Applicable regulations
- GDPR, ePrivacy Directive, CNIL guidelines, CAN-SPAM Act (US), TCPA (US SMS regulations)
Impact assessment (DPIA)
A DPIA is strongly recommended for AttractROI deployments targeting EU users. The platform processes extensive personal data (contact information, behavioural data, transaction data) with automated decision-making for lead scoring, multi-channel marketing, and profiling, all stored in the United States.
Sample text for your banner
We use AttractROI for marketing automation and lead management. AttractROI collects information you provide through forms and tracks your browsing behaviour. Data is processed in the United States under Standard Contractual Clauses. By submitting this form, you consent to receiving follow-up communications. You can unsubscribe at any time.
What AttractROI sets and contacts
- Tracking method
- JavaScript tracking scripts for landing pages, forms, surveys, and calendar widgets. Cookie-based visitor identification, lead capture, conversion tracking, multi-channel follow-up automation (email, SMS), pipeline management, and integrated Google/Facebook ad reporting.
- Server location
- United States (AttractROI is a US-based marketing automation platform built on GoHighLevel infrastructure)
- Data transferred outside the EU
- AttractROI is a US-based platform. All personal data collected through forms, surveys, chat widgets, and tracking scripts is processed and stored in the United States. Standard Contractual Clauses (SCCs) or reliance on the EU-US Data Privacy Framework is required for lawful data transfers from the EU.
Cookies set (5)
| Name | Type | Duration | Purpose |
|---|---|---|---|
| _aroi_session | session | Session | Maintains the visitor session state across page views within the marketing funnel |
| _aroi_visitor | persistent | 1 year | Unique visitor identifier for cross-session tracking, funnel attribution, and conversion measurement |
| _aroi_tracking | persistent | 30 days | Tracks visitor behaviour, page views, and interactions with forms and funnels for marketing analytics |
| _attractroi_lead | persistent | 30 days | AttractROI lead identification cookie for CRM attribution and follow-up campaign targeting |
| _ghl_chat | session | Session | Chat widget session cookie for maintaining live chat or chatbot conversation state |
Third-party domains contacted (3)
attractroi.comapp.attractroi.comapi.attractroi.com
Frequently asked questions about AttractROI
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Does AttractROI set cookies?
Yes. AttractROI sets multiple cookies for visitor identification, session management, conversion tracking, and marketing attribution across landing pages and funnels.
Is consent required for AttractROI?
Yes. Multiple consent layers are needed: cookie consent for tracking scripts, form submission consent, email marketing opt-in, and separate SMS consent. All must be obtained before processing.
What legal basis applies to AttractROI?
Consent (Art. 6(1)(a) GDPR) for tracking cookies and marketing communications. Contract performance (Art. 6(1)(b)) may apply for appointment booking and service delivery initiated by the user.
Does AttractROI transfer data to the United States?
Yes. All data is stored and processed in the US via GoHighLevel infrastructure. SCCs or EU-US Data Privacy Framework verification is required. A Transfer Impact Assessment should be conducted.
Is a DPIA required for AttractROI?
A DPIA is strongly recommended given the extensive personal data processing, automated lead scoring, profiling, multi-channel marketing automation, and US data storage.
How do I implement AttractROI in a GDPR-compliant way?
Block scripts until cookie consent. Add consent checkboxes on forms. Implement double opt-in for email. Obtain separate SMS consent. Establish a DPA. Conduct a DPIA. Document US transfer basis.
Are there GDPR-compliant alternatives to AttractROI?
EU-based marketing automation alternatives include Brevo (France), Mautic (self-hosted), and ActiveTrail (Israel, EU data centre option). Each simplifies GDPR compliance with EU data residency.
How should AttractROI appear in my cookie policy?
List all AttractROI/GoHighLevel cookies with names, types, durations, and purposes. Categorise under Marketing. Include AttractROI as a data processor in your privacy policy with US transfer disclosure.
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