Adoric

What Adoric Is

Adoric is an on site marketing and conversion platform that lets websites display popups, slide ins, bars and personalised content blocks to their visitors. It also supports web push notifications and product recommendations driven by visitor behaviour. Website owners add a small first party JavaScript snippet to their pages, after which Adoric can show campaigns, capture email addresses and adapt messaging based on how each visitor interacts with the site. The company behind it, Adoric Technologies LTD, is based in Tel Aviv, Israel. Because the tool observes visitor behaviour and tailors what people see, it processes personal data on behalf of the website that deploys it.

Cookies and Data Collected

Adoric sets first party cookies and uses browser localStorage to remember whether a visitor has already seen or closed a campaign so the same message is not repeated unnecessarily. These identifiers also support frequency capping, A B testing and behavioural personalisation, and they can persist from a single session up to around a year depending on configuration. When a visitor submits a form, Adoric processes the data entered, such as an email address, alongside technical signals like IP address, device and browser details and on site activity. If web push is enabled, a push subscription token is also stored. Taken together these data points allow Adoric to recognise returning visitors and build a behavioural picture used for targeting.

GDPR and ePrivacy Implications

Under the ePrivacy Directive, storing or reading information on a visitor device requires consent unless it is strictly necessary to deliver a service the visitor explicitly requested. The cookies and storage Adoric uses for personalisation, targeting and web push go beyond what is strictly necessary, so they fall within the consent requirement. Under the GDPR the resulting profiling of visitor behaviour is processing of personal data that needs a valid lawful basis and transparent information. The website operator is the controller and is responsible for informing visitors and collecting consent before Adoric scripts load non essential cookies. Adoric acts as a processor for that data and offers a data processing agreement to formalise the relationship.

Consent Requirements and CMP Integration

Marketing popups, behavioural personalisation, audience targeting and web push all rely on consent under Article 6(1)(a) of the GDPR. The practical way to honour this is to integrate Adoric with a consent management platform so that its non essential scripts are blocked until the visitor accepts the relevant category, usually marketing or personalisation. Consent should be freely given, specific and revocable, and the same banner should allow visitors to decline without being penalised. Basic display frequency capping might be argued under legitimate interest in narrow cases, but any reliance on Article 6(1)(f) should be backed by a documented balancing test. Records of consent should be retained so the operator can demonstrate compliance.

International Data Transfers

Adoric is an Israeli company, so visitor data may be processed outside the European Economic Area. Israel benefits from a European Commission adequacy decision, which means transfers of personal data to Israel are permitted without additional safeguards. Where Adoric relies on cloud infrastructure or sub processors located in other countries, those onward transfers should be covered by Standard Contractual Clauses or another recognised mechanism. Operators should review Adoric data processing agreement and its list of sub processors to confirm where data is hosted. Documenting the transfer position in the record of processing activities helps demonstrate accountability.

Practical Compliance Steps

Start by signing Adoric data processing agreement and adding it to your record of processing activities and your list of sub processors. Configure your consent management platform so Adoric non essential cookies and scripts only fire after the visitor accepts marketing or personalisation. Disclose the cookies, their purposes and durations in your cookie policy and explain the personalisation and web push features in plain language. Provide an easy way for visitors to withdraw consent and to exercise access and deletion rights, and confirm Adoric can action deletion requests. Finally, review settings periodically so retention periods and active campaigns stay aligned with what visitors were told.