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E-commerce

Wix eCommerce

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Wix eCommerce is the online store feature of the Wix website builder, hosted by Israel based Wix, that sets functional and analytics cookies and processes shopper and order data.

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Overview

What does Wix eCommerce do?

What it is

Wix eCommerce is the online store and checkout functionality built into the Wix website builder. It lets businesses sell products, manage orders and accept payments on a fully hosted platform. Wix.com Ltd is headquartered in Israel and runs on global cloud infrastructure.

Cookies and data it collects

A Wix store sets strictly necessary cookies for sessions, carts and security, and can set analytics and marketing cookies through Wix Analytics and connected tools. It processes the visitor IP address, browsing and cart activity, and customer and order details at checkout. The analytics and marketing cookies are non essential.

GDPR and ePrivacy implications

Session, cart and security cookies are strictly necessary and exempt, but analytics and marketing cookies require consent under Article 5(3) of the ePrivacy Directive. You are the controller for your store and Wix acts as your processor for the shopper data, which needs a data processing agreement.

Consent requirements

Use the Wix consent banner or a connected consent tool so analytics and marketing cookies are only set after the visitor accepts. Strictly necessary store cookies can load immediately. Make refusal as easy as acceptance.

Data transfers

Wix is based in Israel, which benefits from a European Commission adequacy decision, so transfers to Wix in Israel need no additional safeguards. Where Wix uses sub processors in countries without adequacy, such as the United States, it relies on Standard Contractual Clauses or the EU US Data Privacy Framework.

Practical compliance steps

Enable the Wix consent banner in opt in mode, confirm that non essential cookies are blocked beforehand, sign the Wix data processing agreement and document the cookies, the Israel adequacy and any further transfers. Disclose the store data you collect at checkout.

Compliance

Wix eCommerce and the GDPR

Wix eCommerce is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent under Article 6(1)(a) GDPR for analytics and marketing cookies; contract for the store and order processing
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive

Impact assessment (DPIA)

A basic Wix store rarely needs a DPIA, but consider one for large scale profiling, extensive marketing or sensitive product categories. Assess the analytics cookies, the order data and Wix sub processors.

Sample text for your banner

Our store runs on Wix and uses analytics and marketing cookies to improve your shopping experience. These load only if you accept. Cart and security cookies are strictly necessary.
Cookies and trackers

What Wix eCommerce sets and contacts

Tracking method
Hosted e commerce platform with functional and analytics cookies
Server location
Israel and global cloud infrastructure (Wix.com Ltd)
Data transferred outside the EU
Wix.com Ltd is based in Israel, which benefits from a European Commission adequacy decision, so transfers to Wix in Israel are permitted without additional safeguards. Wix also uses global cloud sub processors, and any processing in countries without adequacy relies on Standard Contractual Clauses or the EU US Data Privacy Framework.

Cookies set (3)

NameTypeDurationPurpose
svSessionStrictly necessary2 yearsIdentifies unique visitors and supports the cart and checkout on the Wix store.
XSRF-TOKENStrictly necessarySessionSecurity token that protects against cross site request forgery.
_wixAB3Analytics6 monthsUsed by Wix for A/B testing and measuring how visitors use the store.

Third-party domains contacted (3)

  • wix.com
  • wixstatic.com
  • parastorage.com
Questions

Frequently asked questions about Wix eCommerce

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Does Wix eCommerce set cookies?

Yes, it sets strictly necessary cookies for sessions, carts and security, and can set analytics and marketing cookies through Wix Analytics and connected tools. The latter are non essential.

Do I need consent for a Wix store?

You need consent for the analytics and marketing cookies before they are set, but not for the strictly necessary cart, session and security cookies.

What is the legal basis?

The store and order processing rely on contract, while analytics and marketing cookies require consent under Article 6(1)(a) and the ePrivacy rules.

Does Wix transfer data outside the EEA?

Wix is based in Israel, which has an EU adequacy decision, so transfers there need no extra safeguards. Sub processors in countries without adequacy rely on Standard Contractual Clauses or the EU US Data Privacy Framework.

Do I need a DPIA?

A basic store rarely needs one, but large scale profiling, extensive marketing or sensitive products may. Assess the analytics cookies, the order data and the sub processors.

How do I run a Wix store compliantly?

Turn on the Wix consent banner in opt in mode, confirm non essential cookies are blocked first, sign the data processing agreement and document the cookies and transfers.

Are there alternatives to Wix eCommerce?

European e commerce platforms and self hosted stores keep data in the EU. The right choice depends on your catalogue, payment and design needs.

How do I update my cookie policy for Wix?

List the strictly necessary, analytics and marketing cookies your Wix store sets, with purpose and duration, state that non essential cookies load only after consent and note the Israel adequacy and any other transfers.

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