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Wix eCommerce is the online store feature of the Wix website builder, hosted by Israel based Wix, that sets functional and analytics cookies and processes shopper and order data.
Wix eCommerce is the online store and checkout functionality built into the Wix website builder. It lets businesses sell products, manage orders and accept payments on a fully hosted platform. Wix.com Ltd is headquartered in Israel and runs on global cloud infrastructure.
A Wix store sets strictly necessary cookies for sessions, carts and security, and can set analytics and marketing cookies through Wix Analytics and connected tools. It processes the visitor IP address, browsing and cart activity, and customer and order details at checkout. The analytics and marketing cookies are non essential.
Session, cart and security cookies are strictly necessary and exempt, but analytics and marketing cookies require consent under Article 5(3) of the ePrivacy Directive. You are the controller for your store and Wix acts as your processor for the shopper data, which needs a data processing agreement.
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Use the Wix consent banner or a connected consent tool so analytics and marketing cookies are only set after the visitor accepts. Strictly necessary store cookies can load immediately. Make refusal as easy as acceptance.
Wix is based in Israel, which benefits from a European Commission adequacy decision, so transfers to Wix in Israel need no additional safeguards. Where Wix uses sub processors in countries without adequacy, such as the United States, it relies on Standard Contractual Clauses or the EU US Data Privacy Framework.
Enable the Wix consent banner in opt in mode, confirm that non essential cookies are blocked beforehand, sign the Wix data processing agreement and document the cookies, the Israel adequacy and any further transfers. Disclose the store data you collect at checkout.
Websites using Wix eCommerce must obtain user consent under GDPR regulations.
DPIA considerations
A basic Wix store rarely needs a DPIA, but consider one for large scale profiling, extensive marketing or sensitive product categories. Assess the analytics cookies, the order data and Wix sub processors.
Sample consent text
Our store runs on Wix and uses analytics and marketing cookies to improve your shopping experience. These load only if you accept. Cart and security cookies are strictly necessary.
Third-party domains contacted
wix.comwixstatic.comparastorage.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| svSession | Strictly necessary | 2 years | Identifies unique visitors and supports the cart and checkout on the Wix store. |
| XSRF-TOKEN | Strictly necessary | Session | Security token that protects against cross site request forgery. |
| _wixAB3 | Analytics | 6 months | Used by Wix for A/B testing and measuring how visitors use the store. |
Wix eCommerce uses cookies for user preferences — inform visitors with a consent banner.
Yes, it sets strictly necessary cookies for sessions, carts and security, and can set analytics and marketing cookies through Wix Analytics and connected tools. The latter are non essential.
You need consent for the analytics and marketing cookies before they are set, but not for the strictly necessary cart, session and security cookies.
The store and order processing rely on contract, while analytics and marketing cookies require consent under Article 6(1)(a) and the ePrivacy rules.
Wix is based in Israel, which has an EU adequacy decision, so transfers there need no extra safeguards. Sub processors in countries without adequacy rely on Standard Contractual Clauses or the EU US Data Privacy Framework.
A basic store rarely needs one, but large scale profiling, extensive marketing or sensitive products may. Assess the analytics cookies, the order data and the sub processors.
Turn on the Wix consent banner in opt in mode, confirm non essential cookies are blocked first, sign the data processing agreement and document the cookies and transfers.
European e commerce platforms and self hosted stores keep data in the EU. The right choice depends on your catalogue, payment and design needs.
List the strictly necessary, analytics and marketing cookies your Wix store sets, with purpose and duration, state that non essential cookies load only after consent and note the Israel adequacy and any other transfers.