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Fit Analytics is a size recommendation and fit advisor service for fashion ecommerce, now part of Snap Inc. Its Fit Finder widget asks shoppers a few questions or uses past purchases to recommend a clothing size, and it stores a fit profile so the advice can be reused. Because it collects sizing inputs, can build a returning shopper profile and is operated by a United States company, it sets cookies that require consent and transfers data to a third country.
Fit Analytics provides the Fit Finder widget used by many fashion retailers to recommend clothing sizes. A shopper answers a short set of questions, such as height, weight, age and fit preference, or the tool infers a size from previous purchases, and Fit Finder returns a recommended size for the product. Fit Analytics was acquired by Snap Inc., so it is part of a United States group.
To make a recommendation, Fit Analytics processes the sizing inputs a shopper provides, such as body measurements and fit preferences, along with the product and the recommendation result. It sets cookies that store a shopper identifier and the fit profile so that the advice can be reused on future visits and across the retailer site. This profile is personal data, and because it concerns body measurements it should be handled with particular care.
The cookies that store the fit profile are not strictly necessary for the basic shopping service, so they require prior consent under article 5(3) of the ePrivacy Directive, with consent as the legal basis under GDPR article 6(1)(a). Body measurements are personal data and, while not formally special category data, they are sensitive in practice, so collect only what is needed, keep the profile for a limited time and make the recommendation work without forcing the shopper to share more than necessary.
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Fit Analytics is part of Snap Inc., a United States company, so the sizing data and fit profiles are transferred to a third country and must rely on the EU US Data Privacy Framework or standard contractual clauses. Sign a data processing agreement, because Fit Analytics acts as your processor, and document the transfer and the safeguards given the sensitivity of body measurement data.
Gate the Fit Finder cookies behind consent so the fit profile is only stored after the shopper accepts, while still allowing a one off recommendation without persistence if possible. Sign a data processing agreement with Fit Analytics, document the United States transfer, set a short retention for the fit profile, minimise the data collected, and describe Fit Analytics and the transfer in your privacy policy.
Websites using Fit Analytics must obtain user consent under GDPR regulations.
DPIA considerations
Fit Analytics processes body measurement data and builds a reusable fit profile, transferred to the United States through Snap Inc., which can warrant a DPIA under GDPR art. 35. Assess the sizing data collected, the profile and its retention, the data processing agreement and the transfer mechanism, and apply data minimisation to the measurements you request.
Sample consent text
With your consent, this website uses Fit Analytics Fit Finder to recommend your size from the details you provide. It sets cookies to remember your fit profile and processes your sizing information through Snap Inc. in the United States under standard contractual clauses. No fit profile cookie is stored until you accept, and you can change or withdraw your consent, or ask us to delete your fit profile, at any time.
Third-party domains contacted
fitanalytics.comwidget.fitanalytics.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| __fitanalytics_id | First party, persistent | 1 year | Stores a shopper identifier used by Fit Finder to link the fit profile to the visitor across visits. |
| fitanalytics_profile | First party, persistent | 1 year | Stores the shopper fit profile (sizing preferences) so a size recommendation can be reused. |
Fit Analytics uses cookies for user preferences — inform visitors with a consent banner.
Fit Analytics sets cookies that store a shopper identifier and your fit profile, so that a size recommendation can be reused on future visits. These are not strictly necessary cookies, since the basic shopping experience works without them, and they require consent.
Yes for the profile cookies. The Fit Finder profile cookies are not strictly necessary, so they require prior consent under article 5(3) of the ePrivacy Directive. Keep them blocked until the shopper accepts, and consider offering a one off recommendation without storing a profile.
The fit profile cookies and the storage of body measurements rely on consent under GDPR article 6(1)(a) and ePrivacy article 5(3). Fit Analytics also acts as your processor under article 28, so a data processing agreement is required, and you should apply data minimisation to the sizing inputs.
Yes. Fit Analytics is part of Snap Inc., a United States company, so the sizing data and fit profiles are transferred to the US under the EU US Data Privacy Framework or standard contractual clauses. Document this carefully given the sensitivity of body data.
Often. Processing body measurements, building a reusable profile and transferring data to the US can be high risk under GDPR article 35, especially at scale. Assess the data collected, the retention and the transfer, and minimise what you request.
Gate the fit profile cookies behind consent, sign a data processing agreement, document the US transfer, set a short retention for the profile and minimise the measurements you collect. Describe Fit Analytics and the transfer in your privacy policy.
Other size recommendation tools include Bold Metrics, True Fit and 3DLOOK, each with its own data and hosting profile. Prefer providers that minimise body data, keep it in the EU or avoid building a persistent profile if you want to reduce risk.
List Fit Analytics, its fit profile cookies, the sizing data it processes, the purpose and the United States transfer in your cookie and privacy policies, and review them when you change the Fit Finder configuration or retention.