Fit Analytics
Fit Analytics is a size recommendation and fit advisor service for fashion ecommerce, now part of Snap Inc. Its Fit Finder widget asks shoppers a few questions or uses past purchases to recommend a clothing size, and it stores a fit profile so the advice can be reused. Because it collects sizing inputs, can build a returning shopper profile and is operated by a United States company, it sets cookies that require consent and transfers data to a third country.
What does Fit Analytics do?
What Fit Analytics is
Fit Analytics provides the Fit Finder widget used by many fashion retailers to recommend clothing sizes. A shopper answers a short set of questions, such as height, weight, age and fit preference, or the tool infers a size from previous purchases, and Fit Finder returns a recommended size for the product. Fit Analytics was acquired by Snap Inc., so it is part of a United States group.
What data and cookies Fit Analytics processes
To make a recommendation, Fit Analytics processes the sizing inputs a shopper provides, such as body measurements and fit preferences, along with the product and the recommendation result. It sets cookies that store a shopper identifier and the fit profile so that the advice can be reused on future visits and across the retailer site. This profile is personal data, and because it concerns body measurements it should be handled with particular care.
GDPR and ePrivacy implications
The cookies that store the fit profile are not strictly necessary for the basic shopping service, so they require prior consent under article 5(3) of the ePrivacy Directive, with consent as the legal basis under GDPR article 6(1)(a). Body measurements are personal data and, while not formally special category data, they are sensitive in practice, so collect only what is needed, keep the profile for a limited time and make the recommendation work without forcing the shopper to share more than necessary.
Data transfers and risk
Fit Analytics is part of Snap Inc., a United States company, so the sizing data and fit profiles are transferred to a third country and must rely on the EU US Data Privacy Framework or standard contractual clauses. Sign a data processing agreement, because Fit Analytics acts as your processor, and document the transfer and the safeguards given the sensitivity of body measurement data.
Practical compliance steps
Gate the Fit Finder cookies behind consent so the fit profile is only stored after the shopper accepts, while still allowing a one off recommendation without persistence if possible. Sign a data processing agreement with Fit Analytics, document the United States transfer, set a short retention for the fit profile, minimise the data collected, and describe Fit Analytics and the transfer in your privacy policy.
Fit Analytics and the GDPR
Fit Analytics is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
- Legal basis
- The cookies that store the fit profile are not strictly necessary, so they require prior consent under ePrivacy art. 5(3) and GDPR art. 6(1)(a). Body measurements are personal data that, while not formally special category, are sensitive in practice. Fit Analytics also acts as your processor under GDPR art. 28.
- Risk level
- medium
- Applicable regulations
- GDPR, ePrivacy Directive 2002/58/EC, TTDSG (Germany), LOPDGDD (Spain), LIL (France)
Impact assessment (DPIA)
Fit Analytics processes body measurement data and builds a reusable fit profile, transferred to the United States through Snap Inc., which can warrant a DPIA under GDPR art. 35. Assess the sizing data collected, the profile and its retention, the data processing agreement and the transfer mechanism, and apply data minimisation to the measurements you request.
Sample text for your banner
With your consent, this website uses Fit Analytics Fit Finder to recommend your size from the details you provide. It sets cookies to remember your fit profile and processes your sizing information through Snap Inc. in the United States under standard contractual clauses. No fit profile cookie is stored until you accept, and you can change or withdraw your consent, or ask us to delete your fit profile, at any time.
What Fit Analytics sets and contacts
- Tracking method
- Size recommendation widget (Fit Finder): client side JavaScript that collects sizing inputs and stores a reusable fit profile, using cookies
- Server location
- Operated by Fit Analytics, a Snap Inc company (United States). Sizing data and fit profiles are processed by Snap.
- Data transferred outside the EU
- Fit Analytics is part of Snap Inc., a United States company, so the sizing data and fit profiles are transferred to a third country and must rely on the EU US Data Privacy Framework or the European Commission standard contractual clauses.
Cookies set (2)
| Name | Type | Duration | Purpose |
|---|---|---|---|
| __fitanalytics_id | First party, persistent | 1 year | Stores a shopper identifier used by Fit Finder to link the fit profile to the visitor across visits. |
| fitanalytics_profile | First party, persistent | 1 year | Stores the shopper fit profile (sizing preferences) so a size recommendation can be reused. |
Third-party domains contacted (2)
fitanalytics.comwidget.fitanalytics.com
Frequently asked questions about Fit Analytics
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Which cookies does Fit Analytics set?
Fit Analytics sets cookies that store a shopper identifier and your fit profile, so that a size recommendation can be reused on future visits. These are not strictly necessary cookies, since the basic shopping experience works without them, and they require consent.
Do I need consent to use Fit Analytics?
Yes for the profile cookies. The Fit Finder profile cookies are not strictly necessary, so they require prior consent under article 5(3) of the ePrivacy Directive. Keep them blocked until the shopper accepts, and consider offering a one off recommendation without storing a profile.
What is the legal basis?
The fit profile cookies and the storage of body measurements rely on consent under GDPR article 6(1)(a) and ePrivacy article 5(3). Fit Analytics also acts as your processor under article 28, so a data processing agreement is required, and you should apply data minimisation to the sizing inputs.
Does Fit Analytics transfer data to the United States?
Yes. Fit Analytics is part of Snap Inc., a United States company, so the sizing data and fit profiles are transferred to the US under the EU US Data Privacy Framework or standard contractual clauses. Document this carefully given the sensitivity of body data.
Do I need a DPIA?
Often. Processing body measurements, building a reusable profile and transferring data to the US can be high risk under GDPR article 35, especially at scale. Assess the data collected, the retention and the transfer, and minimise what you request.
How do I implement Fit Analytics compliantly?
Gate the fit profile cookies behind consent, sign a data processing agreement, document the US transfer, set a short retention for the profile and minimise the measurements you collect. Describe Fit Analytics and the transfer in your privacy policy.
What are the alternatives to Fit Analytics?
Other size recommendation tools include Bold Metrics, True Fit and 3DLOOK, each with its own data and hosting profile. Prefer providers that minimise body data, keep it in the EU or avoid building a persistent profile if you want to reduce risk.
How do I keep my cookie policy up to date with Fit Analytics?
List Fit Analytics, its fit profile cookies, the sizing data it processes, the purpose and the United States transfer in your cookie and privacy policies, and review them when you change the Fit Finder configuration or retention.
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