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E-commerce

Activ8Commerce

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Activ8Commerce is a US based commerce, point of sale and e-commerce platform widely used by wineries, tasting rooms and specialty retailers. It powers online storefronts, club memberships and order processing. When embedded on a website it sets first party session and cart cookies and may load payment and analytics integrations.

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Overview

What does Activ8Commerce do?

What Activ8Commerce is

Activ8Commerce is an end to end commerce platform that combines point of sale, club and membership management, customer relationship management and online storefronts. It is commonly used by wineries, tasting rooms and specialty retailers to sell products, manage orders and process payments. When integrated into a public facing website it operates the shopping cart, checkout and customer account features.

Data and cookies it processes

In a standard deployment the platform sets first party cookies to maintain the session, remember cart contents and keep a logged in customer signed in. To complete purchases it processes contact details, shipping and billing addresses and order history, and it passes payment data to a payment processor. Optional analytics or marketing tags may set additional cookies that are not strictly necessary.

GDPR and ePrivacy implications

Strictly necessary cookies that run the cart and checkout do not require consent under Article 5(3) of the ePrivacy Directive, but any analytics or marketing cookies do. Processing of customer order data falls under the GDPR, so the website operator acts as controller and must define a lawful basis, inform users transparently and respect data subject rights.

Consent requirements

Order processing and payment rely on the performance of a contract and do not need consent. Prior, informed and freely given consent is required before loading any non essential analytics or advertising cookies, and that consent must be as easy to withdraw as it is to give. A consent banner should block non essential tags until the visitor agrees.

Data transfers to the United States

Because the platform is hosted in the United States, European customer data is typically transferred outside the European Economic Area. Such transfers need a valid mechanism, namely reliance on the EU US Data Privacy Framework where the vendor is certified, or Standard Contractual Clauses supported by a transfer impact assessment and supplementary measures where needed.

Practical compliance steps

Map every cookie the integration sets and classify it as necessary or optional, deploy a consent management platform that gates optional tags, sign a data processing agreement with the vendor, document the transfer safeguards and update the privacy and cookie notices. Review the configuration periodically and keep records of consent.

Compliance

Activ8Commerce and the GDPR

Activ8Commerce is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Contract for processing orders and payments (Article 6(1)(b) GDPR); consent for analytics and marketing cookies (Article 6(1)(a) GDPR and Article 5(3) ePrivacy Directive); legitimate interest for fraud prevention and security (Article 6(1)(f) GDPR)
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, PSD2, PCI DSS

Impact assessment (DPIA)

A full DPIA is not usually mandatory for standard order processing, but one is advisable where large volumes of customer profiles, club membership data or behavioural analytics are processed. Assess the US hosting and transfer risk, the scope of payment data handling and any profiling used for marketing.

Sample text for your banner

We use essential cookies to run our shop and process your order. With your consent we also use analytics and marketing cookies to improve our store and personalise offers. You can accept, reject or manage these at any time.
Cookies and trackers

What Activ8Commerce sets and contacts

Tracking method
Server side commerce platform with first party session and cart cookies, optional payment and analytics integrations
Server location
United States
Data transferred outside the EU
As a US hosted commerce and point of sale platform, personal data of European customers is typically transferred to and processed in the United States. Transfers require appropriate safeguards such as the EU US Data Privacy Framework where the operator is certified, or Standard Contractual Clauses together with a transfer impact assessment.

Cookies set (4)

NameTypeDurationPurpose
sessionStrictly necessarySessionMaintains the secure browsing session and keeps a logged in customer authenticated
cartStrictly necessaryUp to 30 daysStores the contents of the shopping cart between page views
csrf_tokenStrictly necessarySessionProtects checkout and account forms against cross site request forgery
_analyticsAnalyticsUp to 2 yearsOptional measurement of store usage and conversion, set only after consent

Third-party domains contacted (2)

  • activ8commerce.com
  • api.activ8commerce.com
Questions

Frequently asked questions about Activ8Commerce

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What cookies does Activ8Commerce set?

In a standard deployment it sets first party strictly necessary cookies for the session, the shopping cart and form security. If analytics or marketing integrations are enabled, additional non essential cookies may be set, but only after consent.

Is consent required to use Activ8Commerce?

No consent is needed for the strictly necessary cookies that run the cart and checkout. Consent is required before any optional analytics or marketing cookies are loaded.

What is the legal basis for the processing?

Order and payment processing rely on performance of a contract, fraud prevention relies on legitimate interest, and any analytics or marketing relies on consent under the GDPR and the ePrivacy Directive.

Does it transfer data to the United States?

Yes. As a US hosted platform it typically transfers European customer data to the United States, which requires the EU US Data Privacy Framework or Standard Contractual Clauses with a transfer impact assessment.

Is a DPIA needed?

A DPIA is not usually mandatory for ordinary order processing, but it is recommended where large volumes of customer profiles, membership data or behavioural analytics are involved, or where US transfer risk is significant.

How do I implement it compliantly?

Inventory the cookies, gate optional tags behind a consent banner, sign a data processing agreement, document transfer safeguards and update your privacy and cookie notices.

What are the alternatives?

Other commerce and point of sale platforms include EEA hosted e-commerce suites and self hosted store software, which can reduce third country transfer exposure for European merchants.

How do I update my cookie policy?

List each Activ8Commerce cookie with its purpose and duration, separate necessary from optional cookies, describe the US transfer and keep the notice aligned with your consent banner whenever the integration changes.

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