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E-commerce

Pxxl App

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Pxxl App is a Brazilian hosted ecommerce and sales page platform used by creators, infoproducers and SMBs to publish online stores, checkout flows and one page sales funnels. It hosts customer data in Brazil and integrates with Meta, Google and TikTok ad pixels by default. For European merchants, GDPR compliance focuses on the EU to Brazil transfer, consent for advertising pixels and a clear cookie configuration on the storefront.

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Overview

What does Pxxl App do?

What is Pxxl App?

Pxxl App is a hosted Brazilian ecommerce and sales page platform that lets creators, infoproducers and small merchants build online stores, single page sales funnels and digital download flows without dedicated development. It bundles checkout, payment, customer database and built in advertising integrations into a single SaaS dashboard.

What data does Pxxl App process?

Pxxl App stores customer profile data (name, email, billing address, phone), order history, product preferences, payment metadata (tokenised, not raw card data), session and cart cookies, and visit analytics. It can additionally inject Meta Pixel, Google Tag, GA4 and TikTok Pixel scripts on the storefront when the merchant enables advertising integrations.

GDPR and ePrivacy obligations

Strictly necessary cookies for the cart and checkout can be set without consent under Article 5(3) ePrivacy. Advertising pixels and analytics integrations require granular, prior consent. The merchant remains the controller for the customer relationship and must publish a complete privacy policy mentioning Pxxl App as a processor.

Transfers to Brazil

Brazil has its own data protection law (LGPD) but does not have a formal EU adequacy decision. Transfers from the EU to Brazil therefore require Standard Contractual Clauses with Pxxl App and a Transfer Impact Assessment. The LGPD is conceptually close to the GDPR which generally simplifies the TIA.

Practical compliance steps

Sign the Pxxl App data processing agreement and SCCs, configure the storefront to load advertising pixels only after consent, document the EU to Brazil transfer in your records, mention Pxxl App and any third party pixels in your privacy policy, define a customer data retention period, and run a DPIA if you operate at scale or sell to special categories.

Compliance

Pxxl App and the GDPR

Pxxl App is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Contract performance (Art. 6(1)(b)) for handling orders. Consent (Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy Directive) for non strictly necessary cookies and for advertising pixels integrated into the storefront.
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, Brazilian LGPD, EU US DPF where third party pixels apply

Impact assessment (DPIA)

A DPIA is recommended when Pxxl App is deployed at scale by European merchants. The combination of customer profile storage in Brazil, integrated advertising pixels and order data containing payment context creates a profile that benefits from formal risk assessment.

Sample text for your banner

This online store runs on Pxxl App. Pxxl App stores customer and order data on servers located in Brazil. With your consent, the store also loads Meta, Google or TikTok advertising pixels. Strictly necessary cookies (cart, session) are always active. You can withdraw consent at any time.
Cookies and trackers

What Pxxl App sets and contacts

Tracking method
Hosted ecommerce and digital sales pages platform that loads its own JavaScript SDK, sets first party cookies for cart, checkout and analytics, and integrates with payment gateways and ad pixels (Meta, Google, TikTok).
Server location
Brazil (pxxl.com.br) with CDN points of presence in Europe and the Americas. The primary database and application servers are operated in Brazil.
Data transferred outside the EU
Customer and visitor data is stored in Brazil. Brazil benefits from a partial GDPR adequacy assessment under the LGPD framework but no formal EU adequacy decision. SCCs and a Transfer Impact Assessment are required for EU controllers using Pxxl App.

Cookies set (4)

NameTypeDurationPurpose
pxxl_sessionfirst_partysessionMaintains the visitor session and authenticates checkout requests
pxxl_cartfirst_party14 daysStores the shopping cart identifier so items persist between visits
pxxl_csrffirst_partysessionProtects checkout forms against cross site request forgery
pxxl_visitorfirst_party1 yearIdentifies returning visitors for storefront analytics, requires consent

Third-party domains contacted (4)

  • pxxl.com.br
  • app.pxxl.com.br
  • cdn.pxxl.com.br
  • checkout.pxxl.com.br
Questions

Frequently asked questions about Pxxl App

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What cookies does a Pxxl App storefront set?

By default Pxxl App sets a session cookie, a cart cookie and a CSRF cookie that qualify as strictly necessary. When the merchant enables advertising, additional cookies from Meta, Google or TikTok pixels are set, which require consent.

Is consent required to use Pxxl App?

Yes for advertising pixels, analytics integrations and marketing cookies. No for the strictly necessary cart and checkout cookies. Use a CMP that gates the advertising pixels until consent is captured.

What is the legal basis for Pxxl App?

Contract performance for processing orders and customer accounts. Consent for advertising pixels and analytics. Legitimate interest can apply to fraud prevention with a documented LIA.

Does Pxxl App transfer data outside the EU?

Yes. Customer and order data is hosted in Brazil. Brazil has the LGPD but no formal EU adequacy decision, so SCCs and a Transfer Impact Assessment are required.

Do I need a DPIA for Pxxl App?

A DPIA is recommended for European merchants operating at scale, particularly when integrating advertising pixels with cross border data flows. For small storefronts a documented risk assessment is generally sufficient.

How do I implement Pxxl App compliantly?

Sign DPAs and SCCs, deploy a CMP, gate advertising pixels and analytics behind consent, document the Brazil transfer in your records, name Pxxl App as processor and the pixel vendors as separate or joint controllers, define a customer retention period.

Are there EU based alternatives?

Yes: Shopify (with EU residency configurations), PrestaShop (self hosted in the EU), WooCommerce on EU hosting, Lightspeed (Netherlands) and Centra (Sweden). EU based platforms simplify the transfer compliance position.

How do I update my privacy policy for Pxxl App?

State that the storefront runs on Pxxl App (Brazil), that customer and order data is hosted in Brazil under SCCs, list any advertising pixels (Meta, Google, TikTok) with their data flows, and link to the Pxxl App and pixel vendor privacy policies.

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