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What does Yomdel do?

Yomdel is a UK based provider of 24/7 fully managed, human operated live chat. A JavaScript widget on your site lets Yomdel operators answer visitor conversations, qualify leads and pass them to you.

Yomdel is a United Kingdom based provider of 24/7 fully managed, human operated live chat. You embed a small JavaScript widget on your website and Yomdel operators answer visitor conversations around the clock, qualify leads and pass them to you. This page explains, in plain language, what data the service handles and what you need to do to use it in line with the GDPR and ePrivacy rules.

What Yomdel is

Yomdel offers managed live chat and conversation handling for sectors such as estate agency, property, financial services, removals and travel. Unlike a self service chatbot, real human operators staff the chat day and night, so the service is designed to capture and qualify enquiries rather than simply answer scripted questions.

What data and cookies it collects

The widget collects the content of visitor messages, contact details such as name, email and phone number, the pages a visitor views, their IP address and approximate location. It sets cookies to keep a chat session active and to recognise returning visitors, and a deployment may also load analytics cookies. Because it can proactively trigger a chat based on visitor behaviour, some data is gathered before a visitor types anything.

GDPR and ePrivacy implications

Visitor messages, contact details, IP address and location are personal data under the GDPR, so you act as controller and Yomdel acts as processor under a data processing agreement. The ePrivacy Directive separately governs cookies: a strictly necessary chat session cookie can be set without consent, but proactive tracking and analytics cookies require prior consent.

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Consent and legal basis

Handling a conversation that a visitor starts themselves can rest on legitimate interest under Art. 6(1)(f), while proactive behavioural triggering and analytics cookies rely on consent under Art. 6(1)(a). In practice you should obtain consent through your cookie banner before the widget begins tracking behaviour or loading non essential cookies, and keep a record of that consent.

Data transfers and practical steps

Chat operations and data are based in the United Kingdom, and EU to UK transfers are covered by the European Commission UK adequacy decision of June 2021, so no additional safeguards are normally required for that route. To deploy compliantly, sign the processor agreement, list Yomdel cookies in your cookie policy, gate non essential cookies behind consent, set retention limits for chat transcripts and update your privacy notice to mention the service and the UK transfer.

GDPR consent category

Preferences

Websites using Yomdel must obtain user consent under GDPR regulations.

Legal basisConsent for proactive tracking and analytics cookies (Art. 6(1)(a) GDPR), legitimate interest for handling a user initiated conversation (Art. 6(1)(f) GDPR).
Risk levelmedium
Applicable regulationsGDPR, ePrivacy Directive, UK GDPR

DPIA considerations

Yomdel processes visitor messages, contact details, pages viewed, IP address and approximate location, and can proactively trigger chat. A DPIA is advisable where chat is used at scale or to qualify leads, because behavioural triggering and profiling of website visitors are involved. Document the lawful basis, retention periods and the EU to UK transfer reliance on the adequacy decision.

Sample consent text

We use Yomdel live chat, which sets cookies and may proactively start a conversation based on your activity; click Accept to enable chat and analytics cookies.

Technical details

Tracking methodClient side JavaScript live chat widget
Server locationUnited Kingdom
Data transferred outside the EUVisitor data is processed in the United Kingdom. EU to UK transfers are covered by the European Commission UK adequacy decision of June 2021.

Third-party domains contacted

yomdel.comwww.google-analytics.comwww.googletagmanager.com

Cookies placed

NameTypeDurationPurpose
yomdel_sessionStrictly necessarySessionKeeps the live chat session active so a conversation can continue across page views. Exact cookie name can vary by deployment.
yomdel_visitor_idFunctional1 yearRecognises a returning visitor so an ongoing or previous conversation can be linked. Exact cookie name and duration can vary by deployment.
_gaAnalytics2 yearsSet when Google Analytics is enabled on the deployment to distinguish visitors for usage measurement. Present only where analytics is configured, and names can vary.

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Frequently asked questions

What cookies does Yomdel set?

Yomdel typically sets a strictly necessary cookie to keep the chat session active and a cookie to recognise returning visitors, and a deployment may also load an analytics cookie such as a Google Analytics _ga cookie. Exact cookie names and durations can vary by deployment, so confirm the current list for your own widget.

Do I need consent to use Yomdel?

The strictly necessary chat session cookie can be set without consent, but proactive behavioural triggering and any analytics cookies require prior consent under the ePrivacy rules. In practice you should gate the non essential parts of the widget behind your cookie banner.

What is the legal basis for processing?

Handling a conversation a visitor starts can rely on legitimate interest under Art. 6(1)(f) GDPR, while proactive tracking and analytics cookies rely on consent under Art. 6(1)(a). You are the controller and Yomdel is your processor under a data processing agreement.

Where is data transferred, including UK and US?

Chat operations and data are based in the United Kingdom. EU to UK transfers are covered by the European Commission UK adequacy decision of June 2021, so no extra safeguards are normally needed. If any sub processor sits in the US, check that an appropriate transfer mechanism such as standard contractual clauses is in place.

Do I need a DPIA for Yomdel?

A DPIA is advisable where chat is used at scale or to qualify leads, because proactive behavioural triggering and profiling of visitors are involved. Document the lawful basis, the data collected, retention periods and the UK transfer route.

How do I implement Yomdel compliantly?

Sign the processor agreement, list Yomdel cookies in your cookie policy, gate non essential cookies behind consent, set retention limits for chat transcripts and update your privacy notice to mention the service and the UK transfer.

What are the alternatives to Yomdel?

Alternatives include other managed human live chat providers and self service chatbot tools such as Intercom, LiveChat, Tidio or Drift. The compliance questions are similar: cookies, consent, legal basis and data transfers all need the same review.

How do I update my cookie policy for Yomdel?

Add an entry for each Yomdel cookie with its name, type, duration and purpose, note that some cookies are analytics and require consent, and explain that visitor data is processed in the United Kingdom under the EU to UK adequacy decision. Review the list whenever your widget configuration changes.