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Maisie

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Maisie is a US-based AI-powered conversational commerce platform that uses intelligent chat to guide shoppers through product discovery, personalised recommendations, and purchase decisions. It processes conversation and behavioural data using AI on US infrastructure. Prior consent is required before the Maisie widget loads, and all data is processed in the US via Standard Contractual Clauses.

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Overview

What does Maisie do?

What is Maisie?

Maisie is an AI-powered conversational commerce platform designed for e-commerce businesses. It deploys an intelligent chat widget that engages shoppers in natural language conversations to help them discover products, get personalised recommendations, check order status, and complete purchases. Maisie uses AI to analyse conversation intent and visitor behaviour to deliver contextually relevant responses and product suggestions throughout the shopping journey.

What data does Maisie collect?

Maisie collects conversation content, visitor IP addresses, browser and device information, session identifiers, pages visited, products viewed, cart contents, and purchase history when integrated with the e-commerce platform. AI models process conversation content to generate responses and product recommendations. Visitor profiles are built from interaction history to enable personalised follow-up conversations across sessions.

GDPR and AI commerce implications

Maisie's AI-driven personalisation and persistent visitor profiling place it in the high-risk category under GDPR. The ePrivacy Directive requires consent before the widget loads and sets cookies. GDPR requires consent for the automated personalisation based on individual behavioural profiles. The AI processing of conversation content, combined with the US data transfer, creates a risk profile that warrants a DPIA.

Consent requirements

Consent is required before Maisie loads. The consent notice must explain that AI is used to process shopping conversations and provide personalised recommendations, and that data is transferred to the US. Visitors who decline must still be able to browse and purchase without the AI assistant. Consent must be revocable with immediate effect on all tracking and personalisation.

Data transfers outside the EU

Maisie is a US company. All conversation, visitor, and commerce data is processed on US infrastructure. Standard Contractual Clauses apply. Sign a DPA with Maisie and document the US transfer in your RoPA.

Practical compliance steps

Block Maisie until consent is obtained. Disclose AI processing and the US transfer in your privacy policy. Sign a DPA with Maisie. Conduct a DPIA. Ensure non-AI shopping experience is available for visitors who decline. Document the processing in your RoPA.

Compliance

Maisie and the GDPR

Maisie is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) for non-essential tracking cookies and AI conversation processing. Legitimate interest (Art. 6(1)(f)) may apply for conversation data when a user actively initiates a chat.
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, UK GDPR, CCPA

Impact assessment (DPIA)

A DPIA is recommended for Maisie deployments given the AI processing of shopping conversations, persistent visitor profiling for product recommendations, and US data transfer. The combination of AI-driven personalisation at scale and conversational data collection warrants formal impact assessment.

Sample text for your banner

We use Maisie to power our AI shopping assistant. Maisie processes your conversation data using AI to provide personalised product recommendations. Data is transferred to the United States. Please accept to enable the shopping assistant.
Cookies and trackers

What Maisie sets and contacts

Tracking method
JavaScript AI chat widget, first-party cookies, server-side conversation and AI processing
Server location
United States (Maisie AI infrastructure)
Data transferred outside the EU
Maisie is a US-based AI-powered conversational commerce platform. All conversation and customer data is processed on US infrastructure. Transfers rely on Standard Contractual Clauses under GDPR Article 46.

Cookies set (2)

NameTypeDurationPurpose
maisie_sidsessionSessionSession identifier used to maintain the active Maisie AI shopping assistant conversation
maisie_vidpersistent1 yearVisitor identifier used to enable personalised product recommendations across sessions

Third-party domains contacted (3)

  • maisie.ai
  • cdn.maisie.ai
  • api.maisie.ai
Questions

Frequently asked questions about Maisie

Can't find your question? Write to us, we answer fast.

What data does Maisie collect?

Maisie collects conversation content, IP addresses, browser and device information, session identifiers, pages visited, products viewed, cart contents, and purchase history when integrated with the e-commerce platform. AI models process conversations to generate responses and product recommendations.

Does Maisie require consent under GDPR?

Yes. Maisie sets non-essential tracking cookies and processes conversation data using AI from the first interaction. Prior consent is required. The consent notice must disclose AI processing and the US data transfer. Visitors who decline must still be able to shop without the AI assistant.

What is the legal basis for Maisie?

Consent (Art. 6(1)(a)) for tracking cookies and AI conversation processing. Legitimate interest may apply for basic visitor logging, but the AI personalisation and persistent profiling require consent.

Does Maisie transfer data outside the EU?

Yes. Maisie is a US company. All conversation, visitor, and commerce data is processed in the US. Standard Contractual Clauses apply. Sign a DPA with Maisie and document the US transfer in your RoPA.

Do I need a DPIA for Maisie?

A DPIA is recommended given the AI processing of shopping conversations, persistent visitor profiling for personalised recommendations, and US data transfer. The combination of AI-driven personalisation and conversational data collection warrants formal assessment.

How do I implement Maisie compliantly?

Block Maisie until consent is obtained. Disclose AI processing and US transfer in your privacy policy. Sign a DPA with Maisie. Conduct a DPIA. Ensure a non-AI shopping experience is available. Document the processing in your RoPA.

Are there EU-based AI commerce alternatives to Maisie?

For EU-hosted conversational commerce, Engati and Freshchat offer EU data residency options. For product recommendation AI specifically, Nosto (Finland) and Clerk.io (Denmark) are EU-based recommendation engines with EU data processing. Building custom chatbot flows with EU-hosted LLM APIs provides full data sovereignty.

How do I update my privacy policy for Maisie?

Add a section on AI-powered shopping assistant. Describe Maisie as a conversational commerce processor using AI to analyse shopping conversations and provide product recommendations. Disclose the data collected, the US transfer and SCC safeguard, and how visitors can opt out of the AI assistant.

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