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Proximis is a French unified commerce and order management platform that powers retailer websites and mobile apps. It collects shopping and session data to connect online and in store journeys, using first-party cookies and server-side processing. Because it unifies customer data across channels, retailers must manage consent and personalisation carefully.
Proximis is a French unified commerce and order management platform that powers retail websites and mobile apps. It connects online and in store inventory, orders, and customer journeys so that shoppers experience a single, consistent service across channels. The platform is operated as a cloud service hosted within the European Union.
Proximis uses first-party cookies and server-side sessions to manage baskets, orders, and authenticated sessions. It processes shopping data such as products viewed, basket contents, and order history, alongside account details needed to fulfil purchases. Where retailers enable personalisation or analytics, additional behavioural data may be collected and combined across channels.
Session and basket cookies that are essential to the requested service may be set without consent, in line with the ePrivacy Directive and CNIL guidance. Cookies and processing used for analytics, personalisation, or marketing require prior consent, and the unification of customer data across channels must be reflected transparently in the privacy notice and records of processing.
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Retailers must obtain freely given, specific, and informed consent before loading non essential trackers or activating cross channel personalisation. Following CNIL recommendations, reject must be as easy as accept, continued browsing is not valid consent, and consent choices should be logged and renewable. No personalisation profile should be built before the visitor agrees.
As a French provider hosting in the European Union, Proximis does not transfer data to third countries as part of the standard service. If a retailer connects external tools, such as a US analytics or messaging provider, that integration may introduce a transfer that needs its own safeguard like the EU US Data Privacy Framework or standard contractual clauses.
Map all data flows across web, app, and store, run a DPIA where personalisation is significant, and deploy a CNIL aligned consent banner that blocks optional trackers until consent. Keep a detailed cookie table, document the legal basis for each purpose, and review every connected third party for its own transfer and retention terms.
Websites using Proximis Unified Commerce must obtain user consent under GDPR regulations.
DPIA considerations
Because Proximis unifies customer data across web, app, and store channels and can support personalisation, a data protection impact assessment is often advisable. Retailers should assess the scale of profiling, the combination of online and offline data, and any loyalty or targeting features before launch.
Sample consent text
We use necessary cookies to run the site, your basket, and your orders. With your consent we also use analytics and personalisation cookies to connect your online and in store experience and to show relevant offers. You can accept, reject, or manage these at any time.
Third-party domains contacted
proximis.comproximis.ioCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| PROXIMIS_SESSION | Strictly necessary | Session | Maintains the authenticated session, basket, and order flow across the unified commerce site. |
| cart_id | Strictly necessary | Session | Links the visitor to their current basket so items persist during the visit. |
| cnil_consent | Strictly necessary | 6 months | Stores the visitor consent choices in line with CNIL recommendations. |
| store_prefs | Functional | 1 year | Remembers preferred store, language, and currency for the experience. |
| _analytics_id | Analytics | 13 months | Set only after consent to measure traffic and cross channel journeys. |
This service may collect user data. Ensure GDPR compliance with FlowConsent.
Proximis sets strictly necessary first-party cookies for the session, basket, and order flow. Where a retailer enables personalisation or analytics, additional optional cookies may be set to support cross channel features and measurement, but only after consent.
Consent is not needed for the strictly necessary session and basket cookies. It is required before any analytics, personalisation, or marketing trackers are activated, which is common given the platform cross channel personalisation features.
Session, basket, and order processing rely on contract performance and legitimate interest. Analytics, personalisation, and marketing rely on consent under Article 6(1)(a) of the GDPR, in line with CNIL guidance.
As a French provider hosting in the EU, Proximis does not transfer data to the US as part of its standard service. A transfer can arise only if the retailer connects a third country tool, which then needs its own safeguard such as the Data Privacy Framework or standard contractual clauses.
A DPIA is often advisable because the platform unifies customer data across web, app, and store and can drive personalisation. Retailers should run one when profiling is significant or when online and offline data are combined at scale.
Map data flows across all channels, complete a DPIA where needed, deploy a CNIL aligned consent banner that blocks optional trackers until consent, document the legal basis per purpose, and review every connected third party tool.
Other unified commerce and OMS platforms include Salesforce Commerce Cloud, commercetools, and OneStock, among others. Each has a different hosting and data transfer profile, so compare their privacy defaults for your market.
Review cookies and connected tools after each release or new integration, update the cookie table with names, purposes, and durations, reflect any new third parties or transfers, and refresh the consent banner so shoppers can re consent.