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PixelYourSite is a popular WordPress and WooCommerce plugin that deploys and manages tracking pixels from a single interface, including the Meta Pixel, Google Analytics 4, Google Ads, TikTok and Pinterest. It adds event and ecommerce tracking, server side options such as the Meta Conversions API, and integrates with Google Consent Mode. The plugin itself runs on your site, but the pixels it installs send personal data to advertising vendors in the United States, so consent is required before they fire.
PixelYourSite is a tag and pixel management plugin for WordPress and WooCommerce. From one dashboard it lets you install the Meta Pixel, Google Analytics 4, Google Ads, TikTok and Pinterest tags, configure standard and custom events, and pass rich ecommerce parameters such as product, value and currency. It also supports server side tracking through the Meta Conversions API and works with Google Consent Mode, which makes it a central piece of many marketing stacks.
PixelYourSite sets its own first party cookies, such as pys_landing_page and pysTrafficSource, to remember the landing page and traffic source for attribution. More importantly, the pixels it deploys set their own identifiers: the Meta Pixel writes _fbp and _fbc, Google Analytics writes _ga, and Google Ads writes _gcl_au. Through these tags, behavioural data, page views, clicks and ecommerce events are sent to Meta, Google, TikTok and Pinterest, where they are used for advertising and measurement.
The pixels PixelYourSite installs are advertising and analytics trackers, not strictly necessary cookies, so they require prior consent under article 5(3) of the ePrivacy Directive and a legal basis under GDPR article 6(1)(a). Firing the Meta Pixel or Google Ads tag before consent is a frequent cause of enforcement action by European regulators. PixelYourSite must therefore be wired to a consent management platform so that no pixel loads until the visitor has accepted the relevant category.
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Connect PixelYourSite to your CMP and enable Google Consent Mode and the Meta Pixel consent gating so that tags stay dormant until consent is granted, then upgrade to full tracking once the visitor accepts. The vendors behind these pixels, Meta, Google, TikTok and Pinterest, process data in the United States, relying on the EU US Data Privacy Framework and standard contractual clauses. List these recipients and the transfer mechanisms in your privacy policy.
Map every pixel and event you enable, block them until consent, and verify with developer tools that no _fbp, _ga or _gcl_au cookie appears before the visitor accepts. Use the Meta Conversions API responsibly, hashing personal data and respecting consent, and keep the list of advertising vendors current in your cookie policy. Re test the consent flow after each new pixel or event you add.
Websites using PixelYourSite must obtain user consent under GDPR regulations.
DPIA considerations
Because PixelYourSite deploys multiple advertising pixels that profile visitors and transfer data to the United States, a DPIA under GDPR art. 35 is usually appropriate, especially on a WooCommerce store where purchase data is shared. Assess each pixel, the events and ecommerce parameters sent, the use of the Meta Conversions API, the consent gating and the transfer mechanisms, and document them per vendor.
Sample consent text
This website uses PixelYourSite to manage advertising and analytics pixels from Meta, Google, TikTok and Pinterest. With your consent, these pixels set cookies such as _fbp, _ga and _gcl_au and send your activity, including pages viewed and purchases, to these vendors in the United States under standard contractual clauses, to measure and personalise advertising. No pixel is loaded until you accept it, and you can change or withdraw your consent at any time from the cookie settings.
Third-party domains contacted
connect.facebook.netgoogletagmanager.comanalytics.tiktok.compixelyoursite.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| pys_landing_page | First party, persistent | 7 days | PixelYourSite cookie storing the first landing page of the visit for advertising attribution. |
| pysTrafficSource | First party, persistent | 7 days | PixelYourSite cookie storing the traffic source of the visit for advertising attribution. |
| pys_first_visit | First party, session | Session | PixelYourSite cookie marking the first page view of a session. |
| _fbp | First party, set by the Meta Pixel | 3 months | Set by the Meta Pixel deployed through PixelYourSite to identify the browser for advertising and conversion measurement. |
| _gcl_au | First party, set by Google Ads | 3 months | Set by the Google Ads conversion linker deployed through PixelYourSite to attribute conversions. |
PixelYourSite collects user analytics data — you legally need a consent banner. Try FlowConsent free.
PixelYourSite sets first party cookies such as pys_landing_page and pysTrafficSource for attribution, and the pixels it deploys set their own, for example _fbp and _fbc from the Meta Pixel, _ga from Google Analytics and _gcl_au from Google Ads. The PixelYourSite attribution cookies are minor; the advertising cookies are the ones that require consent.
Yes. The pixels PixelYourSite deploys are advertising and analytics trackers, so they require prior consent under article 5(3) of the ePrivacy Directive. Connect PixelYourSite to a consent management platform and keep every pixel blocked until the visitor accepts the matching category.
Loading the Meta, Google, TikTok or Pinterest pixels requires the visitor consent of GDPR article 6(1)(a) and ePrivacy article 5(3), because they enable behavioural advertising and cross site measurement. Legitimate interest is not an adequate basis for these advertising trackers.
PixelYourSite itself does not, but the pixels it installs do: Meta, Google, TikTok and Pinterest process the data in the United States under the EU US Data Privacy Framework and standard contractual clauses. Disclose these recipients and transfer mechanisms in your privacy policy.
Usually yes. PixelYourSite deploys several advertising pixels that profile visitors and, on WooCommerce, share purchase data, which is high risk under GDPR article 35. Assess each pixel, the events sent and the transfers, and document the safeguards.
Gate every pixel behind consent, enable Google Consent Mode and the Meta Pixel consent settings, and verify that no advertising cookie appears before acceptance. Use the Meta Conversions API with hashing and consent, and keep your vendor list and cookie policy current.
Alternatives include Google Tag Manager with a consent integration, the official Meta and Google plugins, or server side tagging through a privacy friendly setup. For analytics specifically, EU hosted tools such as Matomo or Plausible reduce the transfer and consent burden.
Each time you enable a new pixel or event, add the corresponding vendor and cookies to your cookie policy and confirm the consent gating. Review the pixel list periodically and remove tags you no longer use to keep the policy accurate.