Invoca
Invoca is a call tracking and conversation intelligence platform used by marketers to link phone calls to the ads, campaigns and web pages that generated them. Its website script swaps displayed phone numbers with tracking numbers and records the visitor's source. Because this ties calls to individual browsing sessions, it requires consent before loading.
Invoca and the GDPR
Invoca is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What Invoca sets and contacts
The cookies of Invoca are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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