Litmus
Litmus is an email marketing platform for testing, previewing and analyzing email campaigns across clients and devices. Its Email Analytics feature uses tracking code, served from the emltrk.com domain, to measure opens, reading time and devices. This tracking concerns recipients' personal data and generally requires consent under GDPR and ePrivacy rules.
Litmus and the GDPR
Litmus is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What Litmus sets and contacts
The cookies of Litmus are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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