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Etracker is a German web analytics platform operated by etracker GmbH (Hamburg). It offers a consent free cookieless mode that anonymises IPs and avoids browser identifiers, making it one of the most popular German alternatives to Google Analytics for ePrivacy compliant analytics. Servers are located exclusively in Germany.
Etracker is a web analytics product operated by etracker GmbH from Hamburg, Germany. The product is positioned as a privacy first, ePrivacy and TTDSG compliant alternative to Google Analytics for European publishers, ecommerce stores, public sector portals and B2B SaaS. It offers cookie based and cookieless modes, plus an Optimiser conversion attribution layer.
In the default cookieless mode (Privacy Compliant Mode), Etracker sets no cookie and stores no identifier in the visitor browser. The IP address is hashed and anonymised on the Etracker side before processing. In the optional cookie based mode, Etracker drops the et_oip first party cookie under the publisher domain to support cross visit attribution and Optimiser features.
In cookieless mode, Etracker can rely on legitimate interest under Article 6(1)(f) GDPR. The DSK and the CNIL both consider cookieless analytics with IP anonymisation and no cross site identifier as consent free, similar to Matomo Analytics in anonymised mode. etracker GmbH acts as a processor under Article 28 GDPR for the audit logs and aggregated reports.
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No consent is required in cookieless mode. A transparency notice in the privacy policy is sufficient. If you switch to cookie based mode or enable the Optimiser conversion attribution feature, prior, freely given, specific, informed and unambiguous consent is required under Article 5(3) ePrivacy and Article 6(1)(a) GDPR.
etracker GmbH processes all visitor data exclusively in Hamburg, Germany. There is no transfer to third countries. The hosting infrastructure is ISO 27001 certified. Customer support engagement remains inside Germany. Etracker is a frequent recommendation by German data protection authorities for Google Analytics replacement projects.
Sign the etracker DPA (Auftragsverarbeitungsvertrag), activate the cookieless Privacy Compliant Mode by default, restrict the cookie based mode to consented sessions if needed, document the legitimate interest balancing test, and add a short transparency notice to your privacy policy explaining that Etracker is hosted in Germany and processes anonymised data.
Websites using Etracker must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is not required for Etracker in cookieless mode. It may be useful when the cookie based mode and the Optimiser conversion attribution feature are activated and when Etracker is combined with first party CRM identifiers.
Sample consent text
We use Etracker (etracker GmbH, Hamburg) to measure how visitors use our website. Etracker runs in cookieless mode by default: no cookie is set and your IP is anonymised before processing on German servers. No personal data is transferred outside the EU.
Third-party domains contacted
www.etracker.comcode.etracker.cometracker.dewww.etracker.deCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| et_oip | first_party | 6 months | Etracker first party cookie set only when the optional cookie based mode is activated. Used for cross visit attribution and Optimiser conversion path analysis. Not set in the default Privacy Compliant Mode. |
| et_coid | first_party | 1 year | Etracker client identifier cookie set only in cookie based mode. Used to recognise returning visitors across sessions for cohort and funnel analysis. |
| No cookies in Privacy Compliant Mode | first_party | N/A | In the default cookieless Privacy Compliant Mode, Etracker sets no cookie and stores no identifier in the visitor browser. The IP address is anonymised server side. |
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In default cookieless mode, Etracker sets no cookie. In the optional cookie based mode, Etracker drops the et_oip first party cookie under the publisher domain for cross visit attribution and Optimiser features.
No in default cookieless mode. The cookieless analytics with IP anonymisation can rely on legitimate interest. The cookie based mode and the Optimiser feature do require prior consent under Article 5(3) ePrivacy.
Cookieless mode relies on legitimate interest under Article 6(1)(f) GDPR. Cookie based mode and Optimiser rely on consent under Article 6(1)(a) GDPR. etracker GmbH is a processor under Article 28 GDPR.
No. etracker GmbH processes all visitor data exclusively in Hamburg, Germany. Hosting infrastructure is ISO 27001 certified. No transfer to third countries occurs.
A DPIA is not required for Etracker in cookieless mode. It may be useful when the cookie based mode and the Optimiser feature are activated and when Etracker is combined with first party CRM identifiers.
Sign the etracker DPA, activate the Privacy Compliant Mode cookieless by default, restrict the cookie based mode to consented sessions if needed, document the legitimate interest balancing test, and add a transparency notice in your privacy policy.
Other consent free analytics alternatives include Matomo Analytics (Germany and New Zealand, cookieless mode), Plausible (Estonia), Pirsch (Germany), Fathom Analytics (Canada) and Cabin (UK). Standard Google Analytics 4 requires consent for EU traffic.
In cookieless mode, mention Etracker in the analytics section of your privacy policy, identify etracker GmbH as the processor and state that no cookie is set and data stays in Germany. In cookie based mode, also list et_oip with name, domain, duration and purpose.