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Dimml is a Dutch tag manager and personalisation platform that orchestrates marketing tags, A/B tests and content variants from European infrastructure.
Dimml is a Dutch tag manager and personalisation platform used by European brands to orchestrate marketing tags, run A/B tests and serve content variants. The runtime loads as a JavaScript tag and applies operator defined rules at page load, with optional server side execution for low latency personalisation.
Dimml writes a first party visitor cookie used for personalisation and A/B test allocation, a session cookie that orchestrates the variant delivery and a consent cookie when the operator delegates consent storage to the platform. Tags loaded behind Dimml may set their own cookies depending on the integration.
Personalisation, A/B testing and marketing tags are non essential, so prior consent under article 5(3) of the ePrivacy Directive is required. The operator is the controller for the personalisation logic, Dimml is the processor for the runtime, and any advertising destination configured behind Dimml introduces additional joint controller relationships.
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Block the Dimml script in your CMP, then configure each rule as a category that aligns with the consent banner. Avoid coupling pricing or eligibility decisions to a personalisation rule unless you have a strong legal basis. Forward consent context with every event so that downstream tags can apply consistent suppression.
Dimml is headquartered in the Netherlands and stores European customer data within the EEA. Tags configured by the operator may transfer data to other countries; the operator is responsible for documenting those transfers.
Sign the Dimml DPA, document each tag and personalisation rule, gate the runtime behind your CMP, store the consent record server side, and review the rule library every quarter to retire unused experiments.
Websites using Dimml must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is appropriate when Dimml is connected to many advertising tags, when personalisation rules use authenticated user attributes, when A/B testing influences pricing or eligibility, or when the operator forwards events to third country destinations through Dimml.
Sample consent text
We use Dimml to load marketing tags, run A/B tests and personalise some sections of this site. By accepting, you allow Dimml to set cookies, identify your interactions and orchestrate the destinations you have approved.
Third-party domains contacted
dimml.iocdn.dimml.ioedge.dimml.ioCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| dimml_visitor | Functional | 13 months | Dimml first party visitor identifier used for personalisation rules and A/B test allocation. |
| dimml_session | Functional | Session | Maintains the variant and rule state for the current Dimml session. |
| dimml_consent | Strictly necessary | 6 months | Stores the visitor consent decisions when the operator delegates consent storage to Dimml. |
Dimml collects user analytics data — you legally need a consent banner. Try FlowConsent free.
Dimml writes a first party visitor cookie used for personalisation and A/B test allocation, a session cookie that drives the variant delivery and, when delegated by the operator, a consent cookie. Tags loaded behind Dimml may set their own cookies.
Yes for any non essential rule. Personalisation, A/B testing and marketing tags trigger article 5(3) of the ePrivacy Directive, so the Dimml runtime must be gated by a CMP for European visitors.
Consent for personalisation, A/B testing and marketing tags. Legitimate interest can apply to strictly necessary functions such as session continuity for a logged in account.
Not by default. Dimml is headquartered in the Netherlands and stores European customer data within the EEA. Tags configured by the operator may transfer data abroad; the operator must document those transfers.
A DPIA is appropriate when Dimml is connected to many advertising tags, when personalisation rules use authenticated user attributes, when A/B tests influence pricing or eligibility, or when events are forwarded to third country destinations.
Block the Dimml script in your CMP, sign the DPA, store consent server side, document each rule and tag, and prefer EU only destinations to keep the privacy footprint inside the EEA.
Other EU friendly tag managers and personalisation platforms include Commanders Act TagCommander, Piwik PRO Tag Manager, Matomo Tag Manager, Tealium iQ EU and Webtrekk now Mapp Intelligence.
List the Dimml first party cookies with their lifetime and purpose, name Dimml as a processor located in the Netherlands, document the rules and tags it orchestrates and disclose any onward transfer to third countries.