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Analytics

Dreamdata

Analytics

Dreamdata is a Danish B2B revenue attribution and analytics platform that unifies marketing, sales and product data to give B2B companies a complete view of their customer journey. It runs on EU infrastructure, which simplifies GDPR compliance for European customers. The Dreamdata web pixel still sets cookies and identifies visitors, so prior consent is required on the customer's website.

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Overview

What does Dreamdata do?

What Dreamdata is

Dreamdata is a Danish B2B revenue attribution and analytics platform. It pulls data from CRM (Salesforce, HubSpot, Pipedrive), marketing automation (Marketo, HubSpot, Pardot), ad platforms (Google Ads, LinkedIn Ads, Meta), product analytics and billing systems, and combines them with its own website JavaScript pixel into a unified B2B customer journey model.

Data collected

IP address, user agent, visitor and session identifiers, page views, custom events, UTM and click identifiers, hashed email if known, company enrichment from IP (reveal), CRM contact and account data, ad performance, deal stages and revenue. The platform mostly works at company level rather than personal level.

GDPR and ePrivacy

The Dreamdata web pixel writes cookies and shares identifiers with a third party for analytics, so article 5(3) ePrivacy requires prior consent. CRM and product data ingestion happens on the legitimate interest of the operator in B2B marketing analytics, with proper transparency to data subjects in the privacy notice.

Consent

Gate the Dreamdata web pixel behind a Consent Management Platform. Use Dreamdata's consent integration to align with the user's choice. Inform B2B contacts in your privacy notice that their interactions are aggregated at company level for analytics.

International transfers

Dreamdata stores and processes data in the EU on Google Cloud EU regions. Integrations with US based platforms (Salesforce, HubSpot, Meta, Google Ads) involve their own transfer mechanisms. Dreamdata itself is a low transfer risk choice for EU operators.

Practical steps

Sign a DPA, gate the pixel behind consent, integrate with the CMP, document the data sources and the join logic, set retention on the journey database, restrict access to dashboards, and run a DPIA when company level identification has significant business impact (account based marketing).

Compliance

Dreamdata and the GDPR

Dreamdata is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Dreamdata sets cookies and identifies visitors for marketing analytics. Article 5(3) ePrivacy requires prior consent on the website. Server side ingestion from CRM data already in the customer's systems can run on legitimate interest for B2B marketing analytics with a documented balancing test.
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, Danish Data Protection Act, national cookie laws (CNIL, BfDI, AEPD).

Impact assessment (DPIA)

A DPIA is recommended when Dreamdata combines website behaviour with CRM, ad platform and billing data at scale and applies B2B account level identification (de anonymisation through company IP enrichment). Document the join logic, retention, accuracy of company matching and downstream marketing decisions.

Sample text for your banner

We use Dreamdata to measure how our marketing contributes to revenue. Dreamdata stores cookies on your device and processes your behaviour in the European Union. We will only activate Dreamdata tracking if you accept analytics.
Cookies and trackers

What Dreamdata sets and contacts

Tracking method
B2B revenue attribution and analytics. Dreamdata combines a JavaScript tracking pixel on the website with server side ingestion from CRM, marketing automation, ad platforms and billing tools to build a unified B2B customer journey. It sets first party cookies, captures behavioural events and connects them to accounts and opportunities.
Server location
European Union. Dreamdata is a Danish company headquartered in Copenhagen with primary infrastructure in EU cloud regions (Google Cloud).
Data transferred outside the EU
Dreamdata processing is in the EU. Integrations push data to and from US based platforms (Salesforce, HubSpot, Meta, Google Ads). Those transfers are governed by SCCs and the EU US Data Privacy Framework for each respective platform.

Cookies set (2)

NameTypeDurationPurpose
dd_visitorpersistent1 yearFirst party Dreamdata visitor identifier used to stitch sessions into the B2B customer journey. Requires consent.
dd_sessionsessionsessionSession identifier used by Dreamdata to group events into a session. Requires consent.

Third-party domains contacted (3)

  • dreamdata.io
  • app.dreamdata.io
  • cdn.dreamdata.io
Questions

Frequently asked questions about Dreamdata

Can't find your question? Write to us, we answer fast.

What cookies does Dreamdata set?

The Dreamdata web pixel sets a first party visitor identifier cookie and a session cookie on the operator's domain. Cookie names start with dd_ or _dd_ depending on the deployment. They are used to stitch sessions into the B2B journey and require prior consent.

Does Dreamdata require consent?

Yes for the web pixel: cookies and identifier sharing with a third party for analytics fall under article 5(3) ePrivacy. Server side ingestion from CRM data already held by the operator can run on legitimate interest.

What is the legal basis?

Web pixel: consent. Server side journey reconstruction from CRM data: legitimate interest for B2B marketing analytics, documented in a balancing test. Account level identification through IP enrichment should remain proportionate.

Does Dreamdata transfer data outside the EU?

Dreamdata processes data in the EU on Google Cloud. Integrations with US based CRM, ad and product platforms carry their own transfers governed by SCCs and the EU US Data Privacy Framework.

Do we need a DPIA?

A DPIA is recommended for account based marketing setups where Dreamdata combines website behaviour with CRM, billing and ad data and triggers segmentation or paid retargeting decisions. Document the model and accuracy of company matching.

How do we implement Dreamdata compliantly?

Sign the DPA, configure the pixel through your Consent Management Platform, document the data sources, set retention on the journey database, restrict access to dashboards, audit IP enrichment for accuracy and document the legal basis per data flow.

What alternatives exist?

Alternatives include Bizible (Adobe), HockeyStack, RevSure, Factors.ai, Plannuh, and integrating in house with Looker or Power BI on top of a CRM warehouse. EU hosted Dreamdata is one of the strongest options for European B2B SaaS.

How do we update the cookie policy?

List Dreamdata cookies with vendor, purposes (B2B analytics, journey attribution), retention and legal basis (consent). State that processing occurs in the EU. Update on any new sub processor or product change.

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