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Dreamdata is a Danish B2B revenue attribution and analytics platform that unifies marketing, sales and product data to give B2B companies a complete view of their customer journey. It runs on EU infrastructure, which simplifies GDPR compliance for European customers. The Dreamdata web pixel still sets cookies and identifies visitors, so prior consent is required on the customer's website.
Dreamdata is a Danish B2B revenue attribution and analytics platform. It pulls data from CRM (Salesforce, HubSpot, Pipedrive), marketing automation (Marketo, HubSpot, Pardot), ad platforms (Google Ads, LinkedIn Ads, Meta), product analytics and billing systems, and combines them with its own website JavaScript pixel into a unified B2B customer journey model.
IP address, user agent, visitor and session identifiers, page views, custom events, UTM and click identifiers, hashed email if known, company enrichment from IP (reveal), CRM contact and account data, ad performance, deal stages and revenue. The platform mostly works at company level rather than personal level.
The Dreamdata web pixel writes cookies and shares identifiers with a third party for analytics, so article 5(3) ePrivacy requires prior consent. CRM and product data ingestion happens on the legitimate interest of the operator in B2B marketing analytics, with proper transparency to data subjects in the privacy notice.
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Gate the Dreamdata web pixel behind a Consent Management Platform. Use Dreamdata''s consent integration to align with the user''s choice. Inform B2B contacts in your privacy notice that their interactions are aggregated at company level for analytics.
Dreamdata stores and processes data in the EU on Google Cloud EU regions. Integrations with US based platforms (Salesforce, HubSpot, Meta, Google Ads) involve their own transfer mechanisms. Dreamdata itself is a low transfer risk choice for EU operators.
Sign a DPA, gate the pixel behind consent, integrate with the CMP, document the data sources and the join logic, set retention on the journey database, restrict access to dashboards, and run a DPIA when company level identification has significant business impact (account based marketing).
Websites using Dreamdata must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is recommended when Dreamdata combines website behaviour with CRM, ad platform and billing data at scale and applies B2B account level identification (de anonymisation through company IP enrichment). Document the join logic, retention, accuracy of company matching and downstream marketing decisions.
Sample consent text
We use Dreamdata to measure how our marketing contributes to revenue. Dreamdata stores cookies on your device and processes your behaviour in the European Union. We will only activate Dreamdata tracking if you accept analytics.
Third-party domains contacted
dreamdata.ioapp.dreamdata.iocdn.dreamdata.ioCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| dd_visitor | persistent | 1 year | First party Dreamdata visitor identifier used to stitch sessions into the B2B customer journey. Requires consent. |
| dd_session | session | session | Session identifier used by Dreamdata to group events into a session. Requires consent. |
Dreamdata collects user analytics data — you legally need a consent banner. Try FlowConsent free.
The Dreamdata web pixel sets a first party visitor identifier cookie and a session cookie on the operator's domain. Cookie names start with dd_ or _dd_ depending on the deployment. They are used to stitch sessions into the B2B journey and require prior consent.
Yes for the web pixel: cookies and identifier sharing with a third party for analytics fall under article 5(3) ePrivacy. Server side ingestion from CRM data already held by the operator can run on legitimate interest.
Web pixel: consent. Server side journey reconstruction from CRM data: legitimate interest for B2B marketing analytics, documented in a balancing test. Account level identification through IP enrichment should remain proportionate.
Dreamdata processes data in the EU on Google Cloud. Integrations with US based CRM, ad and product platforms carry their own transfers governed by SCCs and the EU US Data Privacy Framework.
A DPIA is recommended for account based marketing setups where Dreamdata combines website behaviour with CRM, billing and ad data and triggers segmentation or paid retargeting decisions. Document the model and accuracy of company matching.
Sign the DPA, configure the pixel through your Consent Management Platform, document the data sources, set retention on the journey database, restrict access to dashboards, audit IP enrichment for accuracy and document the legal basis per data flow.
Alternatives include Bizible (Adobe), HockeyStack, RevSure, Factors.ai, Plannuh, and integrating in house with Looker or Power BI on top of a CRM warehouse. EU hosted Dreamdata is one of the strongest options for European B2B SaaS.
List Dreamdata cookies with vendor, purposes (B2B analytics, journey attribution), retention and legal basis (consent). State that processing occurs in the EU. Update on any new sub processor or product change.