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Analytics

HumCommerce

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HumCommerce is an analytics, heatmap, and session recording tool for online stores. It records how visitors browse and interact with pages, sets tracking cookies, and processes data outside the EU, so it requires prior consent and careful data transfer handling under the GDPR.

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Overview

What does HumCommerce do?

What HumCommerce is

HumCommerce is a conversion analytics tool for online stores that combines traditional analytics with heatmaps and session recordings. It shows where visitors click, how far they scroll, and replays individual browsing sessions so merchants can understand and improve the shopping experience.

What data and cookies HumCommerce collects

HumCommerce sets tracking cookies and records detailed interaction data, including mouse movement, clicks, scrolling, and page content captured during session recordings. Because recordings can capture form inputs and on screen information, the data is personal data under the GDPR and can be sensitive if not properly masked.

GDPR, ePrivacy and data transfers

Analytics, heatmap, and session recording cookies are not strictly necessary, so they require prior consent under Article 5(3) ePrivacy. Session recordings raise additional risk because they may capture personal data the visitor did not intend to share, and because HumCommerce processes data outside the EU you also need a valid transfer mechanism.

Consent requirements

Load HumCommerce only after the visitor accepts analytics cookies, and never record sessions before consent. Configure input masking so passwords, payment details, and other sensitive fields are never captured, and make the recording and its purpose clear in your privacy notice.

Practical compliance steps

Sign a data processing agreement, confirm the transfer safeguard, and enable strict masking of sensitive fields. Block the tool until consent, set a short retention period for recordings, document the analytics purpose, and run a DPIA given the session recording and the international transfer.

Compliance

HumCommerce and the GDPR

HumCommerce is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent under Article 6(1)(a) GDPR and Article 5(3) ePrivacy
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, EU US Data Privacy Framework

Impact assessment (DPIA)

Session recording can capture personal and potentially sensitive data and is combined with an international transfer, so a DPIA is recommended. Assess what the recordings capture, the masking applied, the retention period, and the transfer safeguards.

Sample text for your banner

We use HumCommerce to analyse how visitors use our store, including heatmaps and session recordings. These cookies and recordings are only created if you accept analytics cookies.
Cookies and trackers

What HumCommerce sets and contacts

Tracking method
Analytics, heatmap, and session recording cookies
Server location
Outside the European Union
Data transferred outside the EU
Data may be processed in the United States or India under Standard Contractual Clauses or the EU US Data Privacy Framework.

Cookies set (3)

NameTypeDurationPurpose
hum_uidAnalytics1 yearIdentifies a unique visitor for analytics and heatmaps
hum_sessionAnalyticsSessionLinks interactions and session recordings within a single visit
hum_recAnalytics30 daysManages whether a visitor session is being recorded

Third-party domains contacted (2)

  • humcommerce.com
  • cdn.humcommerce.com
Questions

Frequently asked questions about HumCommerce

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What cookies does HumCommerce set?

HumCommerce sets analytics cookies that identify a visitor, link interactions within a visit, and manage session recording. All of them are non essential analytics cookies that require consent.

Is consent required for HumCommerce?

Yes. Analytics, heatmap, and session recording cookies are not strictly necessary, so prior consent is required under Article 5(3) ePrivacy, and no recording should start before the visitor accepts.

What is the legal basis for HumCommerce?

Processing relies on consent under Article 6(1)(a) of the GDPR together with Article 5(3) ePrivacy for the cookies. Legitimate interest is not appropriate because of the intrusive nature of session recording.

Does HumCommerce transfer data outside the EU?

Yes. HumCommerce processes data outside the EU, so you need a valid transfer mechanism such as Standard Contractual Clauses or the EU US Data Privacy Framework, and you must disclose the transfer.

Is a DPIA needed for HumCommerce?

Yes, a DPIA is recommended. Session recording can capture personal and sensitive data and is combined with an international transfer, so assess the masking, retention, and safeguards.

How do I implement HumCommerce compliantly?

Block it until consent, enable masking of sensitive fields, sign a data processing agreement, document the transfer safeguard, set short retention for recordings, and run a DPIA.

Are there alternatives to HumCommerce?

EU hosted analytics and heatmap tools, including cookieless options, can reduce both consent friction and transfer risk. Any session recording tool still needs consent and careful masking.

How do I update my cookie policy for HumCommerce?

List the HumCommerce analytics and recording cookies with their purpose and duration, state that data is processed outside the EU, and name the transfer safeguard. Explain that session recordings are masked.

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