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twiago is a German programmatic display advertising network and demand side platform that serves targeted ads and sets advertising and retargeting cookies. It shares data with ad tech partners, so it carries a high risk profile and requires consent before its cookies and pixels load. Although twiago is EU based, its partners can be global, so possible onward transfers should be assessed.
twiago is a German programmatic display advertising network and demand side platform based in Cologne that delivers targeted display ads on behalf of advertisers. It operates through its own domains, including twiago.com, ad.twiago.com and t.twiago.com, and connects publishers with advertising demand. For a website operator it is a marketing third party whose presence means advertising data is collected and shared rather than simple static banners being shown.
twiago serves ads programmatically, deciding in real time which creative to show based on signals about the user and the page. To support targeting and retargeting it sets advertising cookies and can use pixels, and it exchanges data with ad tech partners in the wider programmatic ecosystem. This means that loading twiago typically triggers requests to advertising domains and the placement of cookies that build or use an advertising profile.
twiago typically sets advertising and retargeting cookies and processes data such as ad impressions and clicks, pages viewed, device and browser signals, and identifiers used to recognise a user across sites. This supports targeting, frequency capping, and measurement. Operators should review the exact cookies and partners in their own setup, since the programmatic chain can involve several parties and can change over time.
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As an advertising service that sets non essential cookies and profiles users, twiago falls within the GDPR, the ePrivacy Directive and, in Germany, the TTDSG. Under ePrivacy the advertising cookies may only be set after consent, and under the GDPR the profiling and sharing of personal data with partners require a valid legal basis and clear information. Given the breadth of the programmatic ecosystem, the accountability and transparency duties are significant.
Consent must be collected through a consent management platform before twiago sets its cookies, and the advertising tags should be blocked until the user accepts marketing cookies. twiago itself processes primarily in the EU, but the programmatic partners it works with can be global, so onward transfers to the US or other third countries are possible. Where such transfers happen, operators should ensure standard contractual clauses or another valid mechanism is in place and disclose the partners.
To deploy twiago compliantly, block its tags by default and load them only after marketing consent, then stop them and clear the cookies when consent is withdrawn. List twiago and its advertising partners in your cookie policy, document the legal basis and any transfer safeguards, and consider a DPIA given the profiling. Apply frequency and retention controls and re check the partner list periodically, since the programmatic chain can change.
Websites using twiago must obtain user consent under GDPR regulations.
DPIA considerations
Because twiago involves targeted advertising, retargeting, and profiling combined with data sharing across ad tech partners, a DPIA is advisable. Assess the scope of behavioural profiling, the partners that receive data, and any possible transfers to third countries, and document mitigations such as consent gating, frequency limits, and clear partner disclosures.
Sample consent text
We use twiago to show you relevant display advertising. This sets advertising and retargeting cookies and may share data with advertising partners. With your consent, twiago advertising and these cookies will be activated.
Third-party domains contacted
twiago.comad.twiago.comt.twiago.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| twiago_uid | third-party | 1 year | Recognises the user across sites for ad targeting and frequency capping. |
| twiago_rt | persistent | 90 days | Stores retargeting data so previously seen products or pages can inform later ads. |
| twiago_imp | persistent | 30 days | Counts ad impressions to support frequency capping and measurement. |
| twiago_sess | session | Session | Maintains ad serving state during a single browsing session. |
twiago places tracking cookies for advertising — comply with GDPR using FlowConsent.
twiago typically sets advertising and retargeting cookies that recognise a user across sites, support frequency capping, and inform which ads to show. They are non essential marketing cookies and can persist for weeks or months. Confirm the exact cookies in your own deployment, since the programmatic chain can change.
Yes, consent is required before twiago sets its cookies because advertising and retargeting cookies are not strictly necessary. The advertising tags should stay blocked until the visitor accepts marketing cookies. This applies under the ePrivacy rules and, in Germany, under the TTDSG.
The legal basis is consent under Article 6(1)(a) GDPR for the advertising cookies, the profiling, and the data sharing with partners. Legitimate interest is generally not sufficient for this kind of targeted advertising. Record the consent based basis in your records of processing.
twiago itself is based in Germany and processes primarily in the EU, but programmatic advertising involves partners that can be global. This means onward transfers to the US or other third countries are possible through the ad tech chain. Where they occur, ensure standard contractual clauses or another valid mechanism is in place.
A DPIA is advisable because twiago involves behavioural profiling, retargeting, and data sharing across advertising partners. Assess the scope of the profiling, which partners receive data, and any possible third country transfers. Document mitigations such as consent gating and frequency limits.
Block the twiago tags by default and load them only after marketing consent, then stop them and clear cookies on withdrawal. List twiago and its advertising partners in your cookie policy, document the legal basis and transfer safeguards, and apply retention and frequency controls. Re check the partner list periodically.
Other display advertising networks and demand side platforms exist, including EU focused options, but most programmatic advertising relies on similar cookies and partner sharing. The consent and transparency duties are therefore comparable across providers. Evaluate alternatives on data location, partner transparency, and contractual terms.
Add twiago as a named advertising third party, describe its advertising and retargeting cookies, and state the targeting and measurement purposes. Reference its domains such as twiago.com and ad.twiago.com and disclose the possible partner transfers. Review the entry whenever the cookies or partners change.