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LiveRamp DPM

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LiveRamp DPM (Data Platform Manager) is the operational layer of the LiveRamp identity resolution platform that lets brands ingest, hash, sync and activate first party data across the LiveRamp identity graph.

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Overview

What does LiveRamp DPM do?

What LiveRamp DPM is

LiveRamp Data Platform Manager (DPM) is the operational layer of LiveRamp, the largest US identity resolution and data activation platform. Brands ingest first party files, LiveRamp hashes them and resolves them to its identity graph (RampID), then activates the resulting segments across publishers, demand side platforms and walled gardens. The DPM dashboard manages onboarding, taxonomy, distribution and consent signals.

What data LiveRamp processes

LiveRamp processes hashed personally identifiable information (email, phone, postal address), cookies, mobile advertising identifiers (IDFA, GAID), CTV identifiers, IP address, browsing events from the LiveRamp Pixel and partner sourced data. Hashed PII is the deterministic backbone of the graph and is matched probabilistically with cookies and device IDs to extend reach.

GDPR and ePrivacy implications

Hashed email is still personal data under EDPB and CNIL guidance because it is reversible by anyone holding the original mailing list. Cookie storage and the resulting cross site profiling fall under Article 5(3) of the ePrivacy Directive and require prior consent. The combination places the processing under high risk profiling with a mandatory DPIA.

Consent requirements

Block the LiveRamp Pixel and any partner pixel until the visitor accepts marketing or advertising in the consent banner. Pass a TCF v2.2 TC string. Honour withdrawal across the LiveRamp graph through the user opt out endpoint and stop sending hashed PII for the user.

Data transfers

LiveRamp Inc. processes data on US infrastructure and shares it across its corporate group. Transfers from the EEA require certification under the EU US Data Privacy Framework or Standard Contractual Clauses with a transfer impact assessment that addresses the FISA 702 risk surface for US data brokers.

Practical compliance steps

Sign LiveRamp Data Processing Agreement and EEA addendum, document LiveRamp DPM and downstream activation partners in your record of processing activities, run a DPIA, gate the LiveRamp Pixel through your CMP and configure user level opt out via the LiveRamp privacy portal.

Compliance

LiveRamp DPM and the GDPR

LiveRamp DPM is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Article 6(1)(a) GDPR (consent) and Article 5(3) ePrivacy Directive for cookie storage and reading
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, PECR, IAB TCF v2.2

Impact assessment (DPIA)

A DPIA is mandatory because LiveRamp DPM combines identified or hashed PII with cross site cookies and mobile identifiers to build a persistent identity graph used by hundreds of advertising partners.

Sample text for your banner

I agree that LiveRamp reads and writes cookies on my device, links my hashed contact details, browsing identifiers and mobile IDs to a persistent identity graph and shares this profile with brands and advertising partners, including transfers to the United States.
Cookies and trackers

What LiveRamp DPM sets and contacts

Tracking method
Identity resolution and data activation platform that combines hashed PII (email, phone), cookies, mobile identifiers and partner data to build deterministic and probabilistic identity graphs
Server location
United States
Data transferred outside the EU
LiveRamp Inc. is a US headquartered identity resolution company. Personal data are processed on US infrastructure and shared with publishers, brands and DSPs through the LiveRamp identity graph.

Cookies set (3)

NameTypeDurationPurpose
idsynchttp_cookie1 yearPersistent LiveRamp identifier (RampID) used to recognise the browser across the LiveRamp identity graph
rlas3http_cookie13 monthsPartner sync cookie used during cookie matching with downstream advertising platforms
pxrchttp_cookie90 daysLiveRamp Pixel reception confirmation cookie used to deduplicate event signals

Third-party domains contacted (5)

  • liveramp.com
  • rlcdn.com
  • idsync.rlcdn.com
  • pixel.rlcdn.com
  • launchpad-wrapper.privacymanager.io
Questions

Frequently asked questions about LiveRamp DPM

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Which cookies does LiveRamp DPM set?

LiveRamp sets advertising cookies on its serving domains, including a persistent identifier (idsync) used to maintain the RampID for the browser, sync cookies for partner integrations and short lived event cookies on advertiser sites that load the LiveRamp Pixel.

Is consent required to use LiveRamp DPM?

Yes. The LiveRamp Pixel stores and reads cookies on the visitor terminal and the platform processes hashed PII for cross site advertising. Article 5(3) of the ePrivacy Directive plus Article 6(1)(a) GDPR require prior, freely given consent.

What legal basis applies to LiveRamp DPM?

Article 6(1)(a) GDPR (consent) is the only valid basis. Identity resolution and cross site activation are excluded from legitimate interest under EDPB and CNIL guidance.

Are user data transferred to the United States?

Yes. LiveRamp Inc. is a US company and the identity graph is operated from US infrastructure. Use the EU US Data Privacy Framework or Standard Contractual Clauses with a transfer impact assessment.

Do I need a DPIA for LiveRamp DPM?

Yes. Identity resolution combining hashed PII with cookies and mobile IDs at scale meets the EDPB criteria for high risk processing. A documented DPIA is mandatory.

How do I implement LiveRamp DPM in a compliant way?

Hash PII server side. Send only consented records. Block the LiveRamp Pixel behind your CMP. Pass a TCF v2.2 TC string. Sign the LiveRamp DPA and EEA addendum. Document the integration. Honour deletion requests across the graph.

Are there alternatives to LiveRamp DPM?

Customer Data Platforms hosted in the EU (mParticle EU instance, ActionIQ, Tealium with EU residency), first party identity solutions (Salesforce Data Cloud) and contextual advertising are alternatives that reduce the third country surface, though most still require consent.

How should I update my cookie or privacy policy?

List LiveRamp Inc. as a processor with the categories of data (hashed PII, cookies, mobile IDs, browsing events), purposes (identity resolution, audience activation, measurement), retention, US transfer mechanism and a direct opt out link to the LiveRamp privacy portal.

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