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TrafficStars

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TrafficStars is a Cyprus based ad network and self serve DSP that operates in adult, dating, mainstream entertainment, gaming and crypto verticals. It provides display, native, video and pop ad formats with programmatic bidding and behavioural targeting. Because TrafficStars relies on third party cookies and may transfer data through US edge nodes for ad serving, GDPR compliant deployment requires explicit consent and a documented data transfer chain.

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Overview

What does TrafficStars do?

What is TrafficStars

TrafficStars is a Cyprus headquartered advertising network and self serve DSP. It offers programmatic buying of display, native, video, pre roll and pop ad formats with detailed targeting on country, browser, device, operating system and behavioural segments. Active since 2014, it is widely used in adult, dating, mainstream entertainment, gaming and crypto verticals, and is registered with the IAB Europe TCF 2.2 framework.

What data does TrafficStars collect

TrafficStars collects ad impressions, click events, IP addresses, user agents, referrer URLs, an anonymous TrafficStars identifier, click identifiers for attribution, geolocation at country and city level and behavioural segments inferred from browsing across the partner network. Publishers feed their inventory through OpenRTB integrations.

GDPR and ePrivacy implications

TrafficStars is a third party advertising network. Its cookies are not strictly necessary and require prior consent under Art. 5(3) ePrivacy. Behavioural advertising and audience matching must rely on consent under Art. 6(1)(a) GDPR. Adult verticals trigger additional obligations: age verification mechanisms, special category data avoidance, and country specific bans on certain content categories.

Consent requirements

Configure a CMP that forwards consent signals to TrafficStars through IAB TCF 2.2 and Google Consent Mode v2 (when integrated). Block the TrafficStars script until consent is given, ensure Accept and Reject are symmetrical, and consider age verification on landing pages for adult content.

Data transfers outside the EU

Primary processing happens in Cyprus, an EU member state, so no Article 44 transfer is required. Edge nodes in the United States and other regions may serve ads. Document Standard Contractual Clauses and a Transfer Impact Assessment for those cases, especially when first party data is uploaded via the Conversions API.

Practical compliance steps

Sign the TrafficStars DPA, integrate IAB TCF 2.2 signals, configure age verification on adult landing pages, restrict targeting categories that may capture special category data, document TrafficStars in your Article 30 register, and provide a clear privacy notice that describes the network and the partner DSPs.

Compliance

TrafficStars and the GDPR

TrafficStars is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) is required because TrafficStars uses third party cookies for behavioural advertising and audience matching. Legitimate interest cannot justify cross context behavioural advertising under EDPB Guidelines 8/2020 and 2/2023.
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, TDDDG, LSSI CE, Cyprus Data Protection Law, IAB TCF 2.2, Schrems II (for US edge nodes)

Impact assessment (DPIA)

A DPIA is recommended when TrafficStars serves ads on websites that may attract minors, when it targets sensitive interests, or when it is combined with first party CRM data through the Conversions API. Adult verticals trigger heightened safeguards and age verification obligations.

Sample text for your banner

We use TrafficStars, a Cyprus based programmatic advertising network, to display targeted ads, measure campaign performance and build audiences for future activations. Data may be processed through edge points outside the European Union.
Cookies and trackers

What TrafficStars sets and contacts

Tracking method
Client side JavaScript and server to server integrations, third party tracking cookies, pixel based attribution, postback URLs, anti fraud signals and a self serve DSP combined with an SSP for publishers in adult, dating, mainstream entertainment and crypto verticals.
Server location
Cyprus (primary). TrafficStars is operated by TrafficStars Limited from Cyprus, with edge points worldwide. Some processing happens on cloud providers in the European Union, the United States and other regions.
Data transferred outside the EU
Cyprus is an EU member state, so the primary processing stays within the EU. Edge serving and partner integrations may route data through other jurisdictions including the United States, in which case the EU US Data Privacy Framework and Standard Contractual Clauses apply.

Cookies set (3)

NameTypeDurationPurpose
ts_uidMarketing1 yearUnique TrafficStars identifier used to attribute conversions and synchronise audiences with DSP partners.
ts_sessionMarketingSessionTracks the current advertising session and the click identifier for attribution.
ts_geoMarketing30 daysStores the inferred country and city to support geo targeted bidding.

Third-party domains contacted (3)

  • trafficstars.com
  • tsyndicate.com
  • cdn.tsyndicate.com
Questions

Frequently asked questions about TrafficStars

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Which cookies does TrafficStars set on visitors?

TrafficStars sets a unique visitor identifier, a session cookie for attribution and a geo targeting cookie that stores the inferred country and city. These cookies are marketing cookies and require prior consent under Art. 5(3) ePrivacy.

Is consent required to deploy TrafficStars on a European website?

Yes. TrafficStars is a third party advertising network whose cookies are not strictly necessary. Behavioural advertising and audience matching require explicit consent under Art. 6 GDPR.

What is the legal basis for processing through TrafficStars?

Consent (Art. 6(1)(a) GDPR). Legitimate interest cannot justify cross context behavioural advertising under EDPB Guidelines 8/2020 and 2/2023.

Does TrafficStars transfer data outside the European Union?

Primary processing happens in Cyprus, an EU member state. Edge serving may involve US nodes, which require the EU US Data Privacy Framework and SCCs.

Is a DPIA required when integrating TrafficStars?

A DPIA is recommended for adult verticals, sensitive interest targeting, large scale behavioural profiling, or when combined with first party data through the Conversions API.

How do I implement TrafficStars in a GDPR compliant way?

Integrate IAB TCF 2.2, gate the TrafficStars script behind a CMP, sign the DPA, configure age verification for adult landings, document TrafficStars in your Article 30 register and update your privacy notice.

Are there European alternatives to TrafficStars?

Yes. ExoClick (Spain), JuicyAds (Canada with EU operations), Adform (Denmark), Smart AdServer / Equativ (France) and Improve Digital (Netherlands) offer programmatic advertising with EU operations.

How do I update my cookie policy after enabling TrafficStars?

List ts_uid, ts_session, ts_geo with purpose, duration and provider. Disclose TrafficStars Limited as a sub processor in Cyprus and the partner DSPs. Re trigger the consent banner.

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