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TrafficStars is a Cyprus based ad network and self serve DSP that operates in adult, dating, mainstream entertainment, gaming and crypto verticals. It provides display, native, video and pop ad formats with programmatic bidding and behavioural targeting. Because TrafficStars relies on third party cookies and may transfer data through US edge nodes for ad serving, GDPR compliant deployment requires explicit consent and a documented data transfer chain.
TrafficStars is a Cyprus headquartered advertising network and self serve DSP. It offers programmatic buying of display, native, video, pre roll and pop ad formats with detailed targeting on country, browser, device, operating system and behavioural segments. Active since 2014, it is widely used in adult, dating, mainstream entertainment, gaming and crypto verticals, and is registered with the IAB Europe TCF 2.2 framework.
TrafficStars collects ad impressions, click events, IP addresses, user agents, referrer URLs, an anonymous TrafficStars identifier, click identifiers for attribution, geolocation at country and city level and behavioural segments inferred from browsing across the partner network. Publishers feed their inventory through OpenRTB integrations.
TrafficStars is a third party advertising network. Its cookies are not strictly necessary and require prior consent under Art. 5(3) ePrivacy. Behavioural advertising and audience matching must rely on consent under Art. 6(1)(a) GDPR. Adult verticals trigger additional obligations: age verification mechanisms, special category data avoidance, and country specific bans on certain content categories.
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Configure a CMP that forwards consent signals to TrafficStars through IAB TCF 2.2 and Google Consent Mode v2 (when integrated). Block the TrafficStars script until consent is given, ensure Accept and Reject are symmetrical, and consider age verification on landing pages for adult content.
Primary processing happens in Cyprus, an EU member state, so no Article 44 transfer is required. Edge nodes in the United States and other regions may serve ads. Document Standard Contractual Clauses and a Transfer Impact Assessment for those cases, especially when first party data is uploaded via the Conversions API.
Sign the TrafficStars DPA, integrate IAB TCF 2.2 signals, configure age verification on adult landing pages, restrict targeting categories that may capture special category data, document TrafficStars in your Article 30 register, and provide a clear privacy notice that describes the network and the partner DSPs.
Websites using TrafficStars must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is recommended when TrafficStars serves ads on websites that may attract minors, when it targets sensitive interests, or when it is combined with first party CRM data through the Conversions API. Adult verticals trigger heightened safeguards and age verification obligations.
Sample consent text
We use TrafficStars, a Cyprus based programmatic advertising network, to display targeted ads, measure campaign performance and build audiences for future activations. Data may be processed through edge points outside the European Union.
Third-party domains contacted
trafficstars.comtsyndicate.comcdn.tsyndicate.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| ts_uid | Marketing | 1 year | Unique TrafficStars identifier used to attribute conversions and synchronise audiences with DSP partners. |
| ts_session | Marketing | Session | Tracks the current advertising session and the click identifier for attribution. |
| ts_geo | Marketing | 30 days | Stores the inferred country and city to support geo targeted bidding. |
TrafficStars places tracking cookies for advertising — comply with GDPR using FlowConsent.
TrafficStars sets a unique visitor identifier, a session cookie for attribution and a geo targeting cookie that stores the inferred country and city. These cookies are marketing cookies and require prior consent under Art. 5(3) ePrivacy.
Yes. TrafficStars is a third party advertising network whose cookies are not strictly necessary. Behavioural advertising and audience matching require explicit consent under Art. 6 GDPR.
Consent (Art. 6(1)(a) GDPR). Legitimate interest cannot justify cross context behavioural advertising under EDPB Guidelines 8/2020 and 2/2023.
Primary processing happens in Cyprus, an EU member state. Edge serving may involve US nodes, which require the EU US Data Privacy Framework and SCCs.
A DPIA is recommended for adult verticals, sensitive interest targeting, large scale behavioural profiling, or when combined with first party data through the Conversions API.
Integrate IAB TCF 2.2, gate the TrafficStars script behind a CMP, sign the DPA, configure age verification for adult landings, document TrafficStars in your Article 30 register and update your privacy notice.
Yes. ExoClick (Spain), JuicyAds (Canada with EU operations), Adform (Denmark), Smart AdServer / Equativ (France) and Improve Digital (Netherlands) offer programmatic advertising with EU operations.
List ts_uid, ts_session, ts_geo with purpose, duration and provider. Disclose TrafficStars Limited as a sub processor in Cyprus and the partner DSPs. Re trigger the consent banner.