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Sublime

MarketingOfficial website

Sublime is a French advertising technology company specialising in high impact, non intrusive display formats such as skins and interstitials, delivered programmatically. To select, deliver, and measure these ads it sets advertising cookies and processes IP addresses, device information, and viewability signals, and it exchanges data with programmatic partners. For European publishers this makes Sublime an advertising technology that requires prior consent.

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Overview

What does Sublime do?

What Sublime is

Sublime is a French advertising technology company that designs high impact yet non intrusive display formats, such as full page skins and interstitials, and delivers them programmatically. Publishers integrate Sublime through their ad stack, and the platform fills inventory by connecting to demand partners while aiming to preserve the reading experience.

What data and cookies it collects

To deliver and measure ads, Sublime sets advertising cookies that identify the browser, cap frequency, and record impressions, viewability, and clicks. It processes the IP address, device and browser characteristics, and interaction signals. In programmatic buying, bid requests can expose some of this information to demand side platforms and other partners that participate in the auction.

GDPR and ePrivacy implications

Advertising cookies and identifiers are personal data under the GDPR, and placing or reading them on a device falls under the ePrivacy Directive. Because programmatic advertising can profile users and involves multiple recipients, both frameworks apply and the publisher is a controller for what happens on its pages. Transparency about partners and purposes is essential.

Consent requirements

Prior consent is required before Sublime sets cookies or sends bid requests. Consent must be freely given, specific, informed, and as easy to withdraw as to grant. Publishers typically rely on a consent management platform that supports the IAB Transparency and Consent Framework so the consent string is passed to Sublime and its partners.

Data transfers outside the EU

Sublime is based in the European Union and processes data primarily within the region, which limits transfer risk for the core service. However, programmatic demand partners can be located outside the EEA, so any data shared with them should be covered by Standard Contractual Clauses or the EU US Data Privacy Framework, and the publisher should review the partner list.

Practical compliance steps

Gate Sublime behind your consent management platform, pass the consent string to the supply chain, sign the relevant contracts, and document the processing in your records. Keep your cookie policy and vendor list accurate, set retention limits, and review partners and formats whenever your setup changes.

Compliance

Sublime and the GDPR

Sublime is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR)
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive

Impact assessment (DPIA)

Sublime serves programmatic advertising that can involve profiling and a chain of partners, so assess the categories of data shared, the advertising identifiers used, retention, and any transfers outside the EEA. A data protection impact assessment is advisable for large scale targeted advertising.

Sample text for your banner

We work with Sublime to display advertising and to measure its performance. Sublime may set cookies and read device information to select and cap ads. These technologies run only after you accept advertising cookies.
Cookies and trackers

What Sublime sets and contacts

Tracking method
JavaScript ad tag, cookies, programmatic real time bidding
Server location
European Union (France)
Data transferred outside the EU
Sublime processes data primarily within the European Union. When advertising is bought programmatically, data can be shared with demand partners located outside the EEA, in which case transfers rely on Standard Contractual Clauses or the EU US Data Privacy Framework.

Cookies set (3)

NameTypeDurationPurpose
ck_sublimeMarketing1 yearIdentifies the browser so that ads can be selected and their display frequency capped.
sb_uidMarketing1 yearAdvertising identifier used for targeting and to measure campaign performance.
sublime_sessionMarketingSessionMaintains ad delivery state during the current visit.

Third-party domains contacted (3)

  • sublime.xyz
  • ayads.co
  • pixel.sublime.xyz
Questions

Frequently asked questions about Sublime

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What cookies does Sublime set?

Sublime sets advertising cookies that identify the browser, cap how often an ad is shown, and record impressions, viewability, and clicks. They serve advertising rather than the core operation of the site, so they belong in the advertising category of your consent banner.

Do I need consent for Sublime?

Yes. Sublime delivers programmatic advertising that can profile users, which requires prior consent under the ePrivacy Directive and the GDPR. Its tag should load only after the visitor accepts advertising cookies.

What is the legal basis for Sublime?

Consent under Article 6(1)(a) of the GDPR is the correct basis for advertising and any profiling. Legitimate interest is not appropriate for cookie based targeted advertising.

Does Sublime transfer data outside the EU?

Sublime is a French company and processes data mainly within the European Union, which limits transfers. However, programmatic demand partners can be outside the EEA, so data shared with them should be covered by Standard Contractual Clauses or the EU US Data Privacy Framework.

Is a DPIA needed for Sublime?

A data protection impact assessment is advisable when programmatic advertising builds profiles or runs at scale. Document the data shared with partners, the identifiers used, the retention, and any international transfers.

How do I deploy Sublime compliantly?

Block the Sublime tag until advertising consent is given, pass the IAB consent string to the supply chain, sign the relevant contracts, and disclose Sublime in your privacy and cookie notices.

Are there alternatives to Sublime?

Alternatives include other high impact and programmatic vendors such as Teads, GumGum, and standard display networks. Contextual formats without behavioural profiling can lower the consent burden.

How do I update my cookie policy for Sublime?

List the Sublime cookies with their purpose and duration, label them as advertising, name Sublime and its programmatic partners as recipients, and note any transfers outside the EEA. Keep the entry current as your partners change.

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