ThoughtMetric
ThoughtMetric is a marketing attribution and analytics platform for e-commerce brands. It combines a tracking pixel on the store with post-purchase surveys to estimate which ad channels and campaigns drive sales. Because its pixel follows visitors' journeys for advertising measurement, it needs their consent under the GDPR before loading.
ThoughtMetric and the GDPR
ThoughtMetric is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What ThoughtMetric sets and contacts
The cookies of ThoughtMetric are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
Systems Accel
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ArcSpan
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