ArcSpan
ArcSpan is an audience monetization platform for digital publishers. It uses AI to build audience segments from publisher data and make them available for advertising. On a publisher's site, its tags collect browsing signals from visitors to feed those segments, which requires consent for advertising purposes.
ArcSpan and the GDPR
ArcSpan is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What ArcSpan sets and contacts
The cookies of ArcSpan are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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