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Sokrati

MarketingOfficial website

Sokrati is a performance marketing and digital advertising platform headquartered in Pune, India, and owned by the Dentsu Group. It manages Google Ads, Meta Ads, Amazon Ads and programmatic campaigns from a single dashboard, with proprietary algorithms for bid management, audience building and creative testing. Sokrati installs tracking pixels and synchronises audience identifiers with major DSPs, which requires explicit consent and a documented data transfer chain for European deployments.

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Overview

What does Sokrati do?

What is Sokrati

Sokrati is a digital marketing platform founded in India and acquired by Dentsu Aegis Network. It centralises planning, execution and analytics for Google Ads, Meta Ads, Amazon Ads, LinkedIn and programmatic campaigns. Sokrati combines machine learning bid management, automated creative testing and behavioural audience building, primarily for e commerce, finance, telecommunication and travel brands across India and the Middle East. European brands using Dentsu group services may have their campaigns served from Sokrati infrastructure.

What data does Sokrati collect

Sokrati captures conversion events, page URLs, device identifiers, IP addresses, user agents, UTM parameters and click identifiers from advertising networks. It also processes first party CRM data uploaded by advertisers for audience matching, computes behavioural segments and synchronises audiences with downstream DSPs through cookie matching and server to server integrations.

GDPR and ePrivacy implications

Sokrati is a third party advertising processor. Its pixel based tracking is not strictly necessary, so it falls under Art. 5(3) of the ePrivacy Directive and requires prior consent. Cross context behavioural advertising must rely on consent under Art. 6(1)(a) GDPR, since the EDPB has repeatedly excluded legitimate interest for this purpose in 2023 and 2024.

Consent requirements

Block the Sokrati pixel and any DSP synchronisation it performs through your Consent Management Platform. Forward consent signals to Sokrati through Google Consent Mode v2 and the IAB TCF 2.2 framework. Limit data shared via the Conversions API to first party data covered by valid consent.

Data transfers outside the EU

Sokrati processes data in India. India does not have an EU adequacy decision in 2026 and recently adopted the DPDP Act 2023. Transfers from the EU rely on Standard Contractual Clauses and require a Transfer Impact Assessment evaluating Indian surveillance laws and the supplementary technical measures applied (encryption, pseudonymisation).

Practical compliance steps

Sign the Dentsu / Sokrati DPA and SCCs, document a Transfer Impact Assessment, configure your CMP to gate the Sokrati pixel and DSP synchronisations, restrict first party uploads to consenting users, and update your privacy notice to disclose Sokrati Marketing Services Private Limited, the India transfer and downstream DSP partners.

Compliance

Sokrati and the GDPR

Sokrati is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) is required because Sokrati uses third party cookies and processes personal data for cross context behavioural advertising and audience matching, which cannot be justified by legitimate interest under EDPB guidance.
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, TDDDG, LSSI CE, Indian DPDP Act 2023, Schrems II, Standard Contractual Clauses, IAB TCF 2.2

Impact assessment (DPIA)

A DPIA is recommended when Sokrati manages large advertising budgets, performs behavioural profiling for retargeting, or combines first party CRM data with third party audiences. Schrems II requires a Transfer Impact Assessment for the transfer to India.

Sample text for your banner

We use Sokrati, a performance marketing platform from the Dentsu Group operated in India, to plan, run and measure our advertising campaigns across Google, Meta, Amazon and programmatic networks. This involves transferring your personal data outside the European Union.
Cookies and trackers

What Sokrati sets and contacts

Tracking method
Client side JavaScript pixel placed on advertiser websites, server side conversion API, third party cookies for audience matching, integration with Google Ads, Meta Ads, Amazon DSP and the Trade Desk, plus a backend that consolidates campaign data and attribution.
Server location
India (primary). Sokrati is a Dentsu owned performance marketing platform headquartered in Pune, India, with cloud infrastructure hosted on AWS and Azure regions in India and other Dentsu data hubs.
Data transferred outside the EU
Personal data is transferred to India, which does not yet benefit from an EU adequacy decision. Transfers require Standard Contractual Clauses, a Transfer Impact Assessment and may need supplementary measures such as pseudonymisation and encryption.

Cookies set (3)

NameTypeDurationPurpose
skr_uidMarketing1 yearUnique Sokrati identifier used to attribute conversions and synchronise audiences across DSPs.
skr_matchMarketing6 monthsCookie matching identifier used in server to server integrations with downstream demand side platforms.
skr_sessionMarketingSessionTracks an advertising session, capturing referring campaign and page views for conversion attribution.

Third-party domains contacted (3)

  • sokrati.com
  • dentsu.com
  • tracking.sokrati.com
Questions

Frequently asked questions about Sokrati

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Which cookies does Sokrati set on visitors?

Sokrati sets first party and third party tracking cookies storing a unique visitor identifier, a cookie matching identifier used to synchronise audiences with downstream DSPs, and a session cookie used for attribution. These cookies are not strictly necessary and require prior consent.

Is consent required to deploy Sokrati on a European website?

Yes. The Sokrati pixel uses non essential third party cookies and processes personal data for cross context behavioural advertising. Art. 5(3) of the ePrivacy Directive and Art. 6 GDPR require explicit, granular consent before activation.

What is the legal basis for processing data through Sokrati?

Consent (Art. 6(1)(a) GDPR). Legitimate interest cannot justify cross context behavioural advertising under EDPB Guidelines 8/2020 and 2/2023, a position reaffirmed in the 2024 binding decisions against Meta.

Does Sokrati transfer data outside the European Union?

Yes. Sokrati is operated from India by Dentsu. Transfers require Standard Contractual Clauses and a Transfer Impact Assessment evaluating Indian surveillance laws and supplementary measures.

Is a DPIA required when integrating Sokrati?

A DPIA is recommended when Sokrati handles large advertising budgets, performs behavioural profiling for retargeting or combines first party CRM data with third party audiences. It can be mandatory under Art. 35 GDPR when the processing presents a high risk.

How do I implement Sokrati in a GDPR compliant way?

Block the Sokrati pixel and audience sync behind a CMP, sign the Dentsu DPA and SCCs, document a Transfer Impact Assessment, list Sokrati and DSP partners in your Article 30 register, and update your privacy notice to mention the India transfer.

Are there European alternatives to Sokrati?

Yes. European performance marketing agencies and ad tech platforms such as Adform (Denmark), Smart AdServer / Equativ (France), Improve Digital (Netherlands) and dentsu European hubs offer comparable services with EU data residency.

How do I update my cookie policy after enabling Sokrati?

Add a Sokrati section to your cookie table listing each cookie, purpose, duration and provider. Disclose Sokrati Marketing Services Private Limited as a sub processor in India and list partner DSPs. Re trigger the consent banner.

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